The Buffalo International Film Festival

1
The Buffalo International Film Festival Website
Underwriter Opportunities for 2007 2008Mark
Saglian, Account ExecutiveManzella Marketing
Group716-681-6565Date June 29, 2007
2
What isThe Buffalo International Film
Festival? The Buffalo International Film
Festival, Inc. was founded as a 501(c)3
not-for-profit charitable organization on January
21, 2005. BIFF is planning a major
international Film Festival celebrating artistic
and cultural diversity for the benefit of Western
New York and the world community. The festival
will include film and video competitions,
screenings, educational events, and appearances
by industry professionals and personalities.
Festival events will be held at various venues
in and around the Buffalo-Niagara area.
3
What isThe Buffalo International Film
Festival? The Buffalo International Film Festival
(BIFF) follows the tradition of world-renowned
festivals festivals with names like Sundance
and Tribeca and Cannes. What makes BIFF
unique is that the festival will highlight the
past and present work of individuals who were
born, raised, or educated in the Western New York
Region and who have contributed to world motion
picture history.Western New York has a rich
cultural and artistic heritage. The Buffalo
International Film Festival is dedicated to the
mission of recognizing the achievements of
Western New Yorkers and bringing visitors from
all over the world to contribute to the local
economy.
4

• Who is
• The Buffalo International Film Festival?
• The President and founder of BIFF is Edward
  Summer. Mr. Summer has worked extensively as
• in the motion picture industry. BIFF Advisory
  Board members include
• Tom Fontana - Producer / Writer (St. Elsewhere,
  Oz, Homicide Life on the Street)
• David Shire - Academy award winning composer, 125
  motion pictures and television shows
• The five Burton sisters - Manna from Heaven
• Milton Rogovin Award-winning Social Documentary
  Photographer
• Isadore Bleckman Emmy award winning CBS
  documentary cameraman for Walter Cronkite,
  Charles Kuralt, and Mike Wallace
• Nancy Kress Nebula Hugo winning author of 23
  books including the Sleepless Trilogy)
• Ric Meyers Writer/ Asian Film Expert (AEs
  Biography Discovery Channels Incredibly
  Strange Film Show, Bravo Profiles)
• Jimmy Picker Animator (Academy Award Best
  Animated Short 1983)
• David Courier Head of documentary film programs
  at Sundance Film Festival
• Howard Beckerman Award-winning Animator (Mickey
  Mouse, Heckle and Jeckle, Popeye)
• Carroll Ann Simon - President, Buffalo Museum of
  Science
• Roberta Friedman - Experimental Film Maker Star
  Wars V The Empire Strikes Back
• Janis Lipzin Award-winning experimental
  filmmaker

5

• Who is
• The Buffalo International Film Festival?
• How Science Works The Film and Video Competition
  Advisory Board members include
• Dr. Herbert A. Hauptman - Nobel Laureate, Nobel
  Prize in Chemistry
• David Heeley Winner of 7 Emmy Awards,
  Producer/Director, PBS Nature, Discovery
  Channel, Sesame Street, Turner Classic Movies
• Shawn Carlson - MacArthur Genius Grant Founder
  Society for Amateur Scientists and "LabRats
• Howard Bloom - Author The Global Brain
• Jok Church - Artist/Writer/Creator Beakman Jok,
  Beakman's World
• Niles Eldredge - Evolutionist - American Museum
  of Natural History
• Kendrick Frazier - Editor Skeptical Inquirer,
  The Magazine for Science and Reason
• Andrew Gellis - Producer/Writer - T-rex Back to
  the Cretaceous - IMAX 3D
• Don Glut - Writer/Producer/Director - Author The
  Empire Strikes Back (the novel), TheDinosaur
  Encyclopedia
• Craig Miller - Writer, Producer, Publicist
  Lucasfilm, Star Wars Fan Club, Curious George
• Richard Milner - Author Encyclopedia of
  Evolution, Contributor Natural History
  Magazine,Star Darwin The Musical
• Raymond O'Keefe - Founder Niagara Aerospace
  Museum
• Jim Steranko Award-winning Artist, Publisher,
  Writer, Magician

6
The Buffalo International Film Festival The
Ultimate in International Branding The Buffalo
International Film Festival a premier regional
and international media and entertainment event
- is currently soliciting founding sponsors
for their prestigious Western New York festival.
By agreeing to partner with the not-for-profit
BIFF, your business will be associated with an
international event garnering worldwide media
attention.
Sponsors of Sundance, Tribeca, and the
Toronto International Film Festival listed at
right.
UNESCO
7
The Buffalo International Film Festival Audience
Demographics The Buffalo International Film
Festival has researched the target demographic in
WNY using Scarborough Research and Media Audit.
These two highly respected marketing firms
are used by print, radio and television clients,
advertising agencies, sports teams/leagues and
financial institutions nationwide.
Scarborough Research as founded in 1975 and
conducts studies in 75 markets across the
country. Media Audit was founded in 1971 and
conducts surveys in 80 US markets. These two
firms offer the most reliable information
available their data is an integral part in
multi-media planning across the country.
8

• The BIFF Audience Who Are They?
• In Buffalo
• 408,621 Adults 18
• 52 female, 48 male
• 88 are aged 25 (55 are in the 25-54 Demo)?
• 73 report an HHI of 35K (28 earn 75K)?
• 64 have attended college. 46 are White Collar.
• 72 are White, 21 are African-American, 7
  identify themselves as Hispanic/Other
• In Rochester
• 241,800 Adults 18
• 52 are female, 48 are male
• 78 are aged 25 (50 are aged 25-64)?
• 78 report an HHI of 35K (32 earn 75K)?
• 67 have attended college. 50 are White Collar
• 78 are White, 12 are African-American, 10
  identify themselves as Hispanic/Other

The current BIFF Web site receives 20,000 hits
and 6,000 page views per month!
9

• BIFF Website Sponsorship/Underwriter Categories
• Due to the high demand and high profile nature of
  the Buffalo International Film Festival, BIFF
  will be offering a limited number of special
  opportunities to help underwrite the Festivals
  website and other work during 2007- 2008. These
  sponsorships include
• One (1) Premiere Level Title Underwriter
  11,500
• Two (2) Marquee Level Underwriters
  5,750
• Four (4) Gold Level Underwriters
  2,875
• Five (5) Silver Level Underwriters
  1,150

10
www.buffalofilmfestival.com


Premiere Underwriter Home Page Header Size 498
(w) x 78 (h) pixels
Skyscraper(Gold Level) Size 128 (w)x 248
(h) pixels
Display(Silver Level) Size 128 (w)x 98 (h)
pixels
Marquee Underwriter Home Page Header Minimum 25
Home Page Rotation Size 498 (w) x 78 (h) pixels
11
BIFF Website Sponsorship/Underwriter Commitment
Manzella Marketing Group is the official
sponsorship sales partner of the Buffalo
International Film Festival. MMG has the right
to deny any potential sponsor that does not fit
the image of the Festival presentation. YES!
We would like to be a select sponsor/underwriter
of the Buffalo International Film Festival Web
site. We understand that the duration of the
relationship is 18 months. Business
Name________________________________ Level
Selected (Circle one) Premiere
Marquee Gold Silver
11,500 5,750
2,875 1,150 Read
and Agreed__________________________
Date______________ Manzella Marketing Group
__________________ Date______________