Tourism system

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Tourism system

• Demand side of tourism
• Population (marketing)
• Supply side of tourism
• Information (promotion interpretation)
• Transportation
• Attractions resources
• Services

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What is interpretation?

• Interpretation is a communication process that
  forges emotional and intellectual connections
  between the interests of the audience and the
  inherent meanings in the resource.
• National Association of Interpretation, 2000

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What types of resources do we interpret?

• Historical
• Natural
• Cultural
• Recreational
• Industrial
• Artistic

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How is information interpreted?

• Interpreters
• Exhibits
• Signs
• Publications
• Recorded messages
• Video slide presentations
• WWW sites
• Radio transmissions

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Why is interpretation important to tourism?

• Increases the number of visitors.
• Increases length of stay of visitors.
• Increases tourism expenditures.
• Improves the quality of experience.
• Generates positive word-of-mouth advertising.
• Encourages return visits.
• Encourages resource preservation conservation!!

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Visitors remember approximately...

• 10 of what they hear
• 30 of what they read
• 50 of what they see
• 90 of what they do
• Use all five senses when possible!!

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Example

• Volunteer?

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What are the purposes of interpretation?

• To expand a visitors awareness, understanding,
  and appreciation of an area.

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What are the purposes of interpretation?

• To orient visitors to an area.

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What are the purposes of interpretation?

• To accomplish management objectives by
  encouraging changes in visitor behaviors.

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What are the purposes of interpretation?

• To promote a visitors understanding of the goals
  and objectives of organizations, agencies, and
  communities.

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History of interpretation

• Enos Mills (1870-1922)
• The Adventures of a Nature Guide (1920)
• Freeman Tilden (1883-1980)
• Interpreting Our Heritage (1957)

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Tildens Interpretive Principles

• 1
• Interpretation should relate what is being
  presented to something within the experience of
  the visitor.

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Which catches your attention?
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Tildens Principles (continued)

• 2
• Information is not interpretation. Interpretation
  is information based on revelation.

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Tildens Principles (continued)

• 3
• Interpretation is an art that combines many arts.

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What arts are involved?
Plymouth Plantations, MA
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What arts are involved?
National Bighorn Sheep Interpretive Center, WY
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Tildens Principles (continued)

• 4
• The chief aim of interpretation is not
  instruction, but provocation.

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Why provocation?
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Tildens Principles (continued)

• 5
• Interpretation should aim to present a whole
  rather than a part.

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Question

• What topic could we interpret from this photo?

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Solution
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Theme

• Definition
• The concept or idea which
• unifies the attractions and resources within an
  area and
• which you want visitors to leave with.

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Themes and subthemes
Subtheme 1
Subtheme 2
Theme
Subtheme 5
Subtheme 3
Subtheme 4
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Example Eastern Lake Ontario Dune Area

• Theme
• With a little understanding and care, the sand
  dunes and wetlands of eastern Lake Ontario can be
  preserved for both wildlife and people.

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Tildens Principles (continued)

• 6
• Interpretation addressed to children should
  follow a fundamentally different approach than
  that used for adults.

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Choosing interpretation for visitors

• People boating on the Erie Canal
• People biking along a bike route
• Residents visiting the Farm Museum in Eden

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Interpretation the 5 phases

• Anticipation planning
• Travelling to site
• Activities at site
• Travelling to home
• Recollection

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Homework

• Tildens Second Principle
• Information is not interpretation. Interpretation
  is information based on revelation.