The Economic Impact of Synthetic Turf Fields

1
The Economic Impact of Synthetic Turf Fields

• In the City of Charlottesville and Albemarle
  County

2
Why It Makes Sense And DollarsTo Support
Synthetic Turf Fields?

• Increases Tourism Dollars

3
Who Benefits From Increased Tourism?

• Hotels
• Restaurants
• Retailers
• City/County Tax Coffers

4
How Do Localities Use Sports Venues To Increase
Tourism?

• Creation of Sports Marketing Groups

5
Economic Impact of Sports in Virginia Localities

• Virginia Beach
• Salem
• Richmond

6
Virginia Beach

• The Virginia Beach Convention and Visitors Bureau
  Sports Marketing Division announced that they
  would be hosting the USA Field Hockey Indoor
  Tournament that was projected to bring 1650
  coaches and athletes to Virginia Beach.
• Buddy Wheeler(Virginia Beach sports marketing
  coordinator) said, It has been our goal, and
  will continue to be our goal,to bring in events
  like this that make a significant economic impact
  and enhance the quality of life for the citizens
  of Virginia Beach

7
Salem

• Roanoke Valley Convention Visitors Bureau
  announced 10 major sporting events that will
  attract more than 30,000 people. The Bureau
  anticipates that the visitors to the events will
  spend over 12 million dollars.
• Dave Kjolhede, the bureaus executive director
  estimated that tournament participant/visitor
  spending is based on a daily,per person amount
  between 120 and 150.The higher figure is
  calculated for youth tournaments,which typically
  attract players parents and siblings.

8
Richmond

• The Virginia High School League Boys/Girls State
  Basketball Championships is estimated to attract
  10,000 attendees over a three day period
  generating over 1,000,000 in revenues.
• The Richmond SunTrust Marathon attracted 33,000
  Participants and generated over 8,000,000 in
  revenues.

9
Facilities

• UVA Baseball,SoftballTurf Field Facilities
• 4 Proposed Synthetic Turf Fields
• Albemarle, Charlottesville, Monticello and
  Western Albemarle High Schools
• Boars Head Inn Tennis Facility
• 12 Indoor Basketball Courts
• UVa Aquatic Center
• Panarama Farm(Cross Country)
• John Paul Jones Arena

10
Projection Of Sporting Events That Could Be Held
In The Charlottesville/Albemarle Area

• Youth Soccer Tournaments (2) 50 teams totaling
  2000 participants. Estimated revenue 150 per
  participant - 300,000
• Youth Baseball/Softball Tournaments (3) 20 teams
  totaling 900 participants. Estimated revenue
  150 per participant - 135,000
• Field Hockey Tournaments (2) 40 teams totaling
  1000 participants. Estimated revenue 150 per
  participant - 150,000
• Youth Lacrosse Tournament (2) 40 teams totaling
  1000 participants. Estimated revenue 150 per
  participants -150,000

11
Projection Of Sporting Events That Could Be Held
In The Charlottesville/Albemarle Area

• Youth Football Tournaments 20 Teams totaling
  600 participants. Estimated revenue 90,000
• The Virginia High School League Spring Jubilee
  State Championships 50,000 to 100,000
• The Virginia high School league Group A State
  Football Championships 100,000
• Group AA/AAA Swim Championships 150,000

12
Funding Sources

• 975,000 Private Donor
• 440,000 Private Donors
• 225,000 (identified by Albemarle County Parks
  and Recreation, approved by BOS)
• Total to date 1,640,000

13
Total Costs of Fields

• 600,000 Per School
• Total Cost 1,800,000

14
Construction Time table

• Feb 2009 Construct 2 Fields
• May 2009 Construct 2 Fields

15
What do we need from local business community?

• 50 Businesses To each donate 3,000 (tax
  deductible)

16
Community Benefits

• Increased Local Tax Revenue
• Increase In Jobs Due To Tourism
• 24/7 Athletic Facilities For Community Use