Global Product Development Process

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Global Product Development Process

• Description The product development of
  Commercial Vehicles has become global in nature
  due to locations of technical resources,
  production facilities and market application of
  common products. The Global Product Development
  Process panel will discuss the challenges of the
  global product development process and the tools
  required to enable efficient engineering of
  products designed for a global market.
• Moderator Chris Myers, Director Worldwide
  Tractor Engineering, Deere Company
• Panelists (in order of presentation)
• Kary Schaefer, Freightliner Director
  Engineering Services (vehicle mfg)
• Dan Henderson, Caterpillar (equipment mfg)
• Clayton Nicholas, Delphi Director, Advanced
  Controls Security
• and Advanced Electronics Packaging (tier 1
  component supplier)
• Jim Dager, Cummins Inc Director Core II
  Development (engine mfg)
• Jim Tung, MathWorks (model based design tools)
• Mark Jensen, Vector-CANtech, Inc Product Line
  Manager, Process Tools (PLM tools)

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Panelist Biographies
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Kary Schaefer

• Kary Schaefer was recently promoted to Chief
  Engineer of Cab Engineering at Daimler Trucks
  North America (DTNA). Prior to this position, she
  was Director of Engineering Services and
  responsible for managing engineering release,
  CAD/EDM processes, standards, plant engineering
  and operations.
• She has been at DTNA 14 years and has held
  positions in Chassis Engineering, Project
  Planning and Engineering Operations. Prior to
  joining DTNA, she worked as a mechanical test
  engineer and then moved to Boeing to work on an
  early joint venture with Airbus to develop a New
  Large Airplane. She graduated from Washington
  State University with a BSME.
• Currently at DTNA, Kary has responsibility for
  Cab Systems design and development at DTNA and
  the lead responsibility for Conventional Cab
  Systems within the Truck Group. The goal of the
  Truck Group is to develop common components,
  introduce shared systems, and create worldwide
  product platforms in order to leverage resources
  and reduce investment costs.

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Jim Tung

• Jim Tung is a MathWorks Fellow, with more than 25
  years experience in the technical computing
  software markets. He is a 20 year veteran of The
  MathWorks, holding the positions of vice
  president of marketing and vice president of
  business development before assuming his current
  role focusing on business and technology
  strategy.
• Jim previously held marketing and sales
  management positions at Lotus Development and
  Keithley DAS, a pioneering manufacturer of
  PC-based data acquisition systems. Jim holds a
  bachelor's degree from Harvard University.

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Christopher Myers

• Chris Myers is the Director, Worldwide Tractor
  and Component Engineering for John Deere. Chris
  has the engineering responsibility for eight
  tractor engineering organizations on four
  continents, and provides component development
  for other Deere product lines.
• During his career at John Deere, Chris held
  mostly product development positions within three
  product lines, as well as an ex-patriot
  engineering leadership assignment in Germany.

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Global Product Development Process DTNA
Perspective

• Kary Schaefer
• Chief Engineer of Cab Engineering at
• Daimler Trucks North America (DTNA).

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Global Brands, Vehicles Components
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Matrix Organization (example)
Head of Region
Head of Product Engineering
VP Powertrain
VP Cab andRegion 1 Engineering
VP Chassis and Region 2 Engineering
VP Mechatronics and Region 3 Engineering
Chassis head group
Director Chassis (Region 1)
Director Chassis (Region 2)
Director Chassis (Region 3)
Lead Engineering team Air intake system
Senior managerAir intake system (Region 1)
Senior managerAir intake system (Region 2)
Senior managerAir intake system (Region 3)
Solid line reporting Dotted line reporting
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Global communication
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Cab Length
Market Requirements

• The length regulations is the constraint which
  has the most impact on the overall design
  differences between Europe and US
• In EU length is measured from the forward point
  to most rearward point
• In US lengths are primarily regulated by the
  trailer

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Digital Human Modeling used for Ergonomic Studies
Representative Driver Population
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Summary of key challenges
Organizational structure
Communication
Technical market requirements
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Supporting Different Forms of Global Product
Development

• Jim Tung
• Mathworks Fellow
• Business and Technology Strategy

Global Product Development Process Panel 7 Oct 08
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Transformational Levels
Strategy
Organization
Process
Tools
Culture
From Phil Martens, Ford Motor Co., 2003 DARATECH
Conference
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Strategy
Development across a supply chain
Organization
Process
Tools
Culture
OEM Specifications Modeling System
Integration, Deployment
Tier 1 Suppliers Engine, Component, System
Development Mechanical, Electronics, Software
Development
Tier 2 Suppliers Component Supplier Sensors, uC
etc.
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Strategy
Development across a supply chain
Organization
Process
Tools
Culture
OEM Creates Specification Requires Models from
Supplier
Tier 1 Suppliers Implements and validates
specification Creates System and requires models
for subsystems from suppliers
Tier 2 Suppliers Creates models for components
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Strategy
Partitioned collaboration
Organization

• OK when
• project is partitioned into well-defined
  components
• e.g., design done in one location, manufacturing
  done in another
• Not 24-hour development, its development in
  three 8-hour days
• Enables optimization and innovation only to
  the boundaries

Process
Tools
Culture
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Strategy
Follow-the-sun development
Organization

• Requires an emphasis on tools and culture to
  enable collaboration without relying on
  organizational/process structures

Process
Tools
Culture

• Global support is critical.A tool supplier needs
  to be where the customer is

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BAE SYSTEMS Controls develops autopilot for
unmanned aerial vehicle

• The Challenge
• Enable teams in multiple locations (California,
  New York, Malaysia) to collaborate on the design
  of a sophisticated UAV autopilot system quickly
  and inexpensively
• The Solution
• Use MATLAB, Simulink, and Stateflow to share and
  modify models as executable specifications and
  detailed designs
• Automatically generate the embedded control code
• The Results
• Substantially reduced design and rework costs
• Minimized coding errors and manual documentation
• Cut system, software design, and testing costs by
  50

Ive found that the new code reuse feature of
Real-Time Workshop 5.0 is especially attractive.
This is a major savings in terms of software test
and program memory. Feng Liang,
Ph.D. Principal Systems EngineerBAE SYSTEMS
Controls
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Summary

• Embedded software systems can be developed and
  built by a globally distributed team, each
  contributing requirements, designs, and
  components to the final system
• Global product development with the good tool
  support can provide a means to support 24 hour
  design, implementation and verification activity
  resulting in shorter development cycles
• Executable specifications provide a precise and
  unambiguous means of communication for global
  product development teams (including both
  collaborative and supplier/integrator scenarios).
• The development environment may be unified, but
  the need depends on the situation

Global Product Development Process Panel 7 Oct 08
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Global Product Development John Deere

• Christopher Myers
• Director, Worldwide Tractor and
• Component Engineering

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John Deere Overview

• Objectives
• Leverage for efficiency, effectiveness, and speed
  to market
• Common parts/modules/systems, but also processes
  and tools
• Worldwide customer solutions
• Organization
• 8 engineering locations U.S. (2), Germany,
  China (2), India, Mexico, Brazil
• 3 Worldwide Tractor Platform Managers
• Global Core Technology Leaders
• Embedded SW/Electronics, drivetrain, operator
  station, chassis, hydraulics
• Worldwide Product Verification and Validation
  Leader
• Worldwide Tractor Safety and Standards Leadership
• Competencies
• Competency and skill level visions for each
  worldwide location
• Global knowledge management and training
• Worldwide Engineering Verification Procedures
• Global Product Data Management PDMLink, PDM
• Challenges
• Communication and interaction
• Standards and intellectual property