Example KTT Models STC383: KNOWLEDGE

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Example K/TT Models STC-383 KNOWLEDGE
TECHNOLOGY TRANSFER AND ADOPTION KTT Session 2
E

• Darius Mahdjoubi
• IC2 Institute, The University of Texas at Austin
• June 2002

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Linear Model of Technological Innovation
According to the Linear model of innovation RD
Technological Innovation The whole Innovation.
For further information on the background and
evolution of the Linear model of innovation see
http//www.gslis.utexas.edu/darius/lnr_mdl/lnr_md
l.html
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Another Linear Model of Technological Innovation
Invention is the starting point in this Linear
Model of Innovation, which is usually defined as
Patent.
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New Product Marketing
Manufacturing Engineering
Research, Design and Development
Basic researchand innovation
Concept design
Market researchand testing
Prototype development and testing
Test marketing
Final product or design engineering
Tooling and Industrial engineering
The design/development activity
Marketing start-up
Manufacturing start-up
Production, marketing and sales
After-sales service and trouble-shooting
Source Roy and Bruce 1984
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Stephen Klines Chain Link Model
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The Chain-Linked Model of Innovation
RESEARCH
I
I
I
S
K
K
D
K
Existing Corpus of Scientific and Technological
Knowledge
M
Distributeand Market
DetailedDesignand Test
Redesignand Produce
InventionConceptCreation
PotentialMarket
f
f
F
Source Kline and Rosenberg (1989)
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Legend to Chain-Linked Model
c Central-chain-of-innovation f Feed-back
loops F Particularly important feedback K
I Links from knowledge to research and
return paths D Direct link to and from
research problems in invention and
design M Contribution of manufacturing sector
to scientific research (machines tools and
procedures of technology) s Financial
support of research by firms in science
underlying products
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The MSSTC Focus
Research
Knowledge
Technology
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The Digital Strategy Model of Innovation
Knowledge
Technology
Redefining the Interior
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Research, Knowledge and Development Model (R/K
D)
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Technology Transfer Model from Cutomer to Market
Initial Concept
Project Funding
Prototype
Pilot
Production
Market needs
Technology Assesment
Tecnology Development (design process)
Technology Transfert to Manufacturing
Product to market

• Technological Alliances
• Parent companies

ENERTEC

• Outside Research Contracts
• Universities
• Research consortiums
• Technical contacts

Technology Knowledge Base
International Associations
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Knowledge Technology Transfer Model
Example Transfer from Federal Agency - Particle
Fallout Detector

• Private Sector
• Federal Labs, Agencies
• Universities
• Consortia

Technopolis
RD Center

• University/Centers of Excellence
• Industry
• Science Parks
• Incubators
• Quality of Life
• Smart infrastructure
• Talent
• Business Environment

Tech Transfer
Intellectual Capital- Key Employees, Industry
Presence
Royalties/Licensing Fees Name Recognition Corporat
e Sponorship
Formal IP- Patents Knowhow
Incubator

• Capital
• Management Expertise
• Administrative Support
• Resources

Networking University Government Industry
Startup

• Product Development
• Prototype Test
• Process
• Manufacturing
• Marketing and Sales

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Knowledge Technology Transfer Model
Example Transfer from Federal Agency - Particle
Fallout Detector
Facilitators
Barriers

• Market capability- Unfamiliar w/ Potential
  Markets
• applications
• environment
• communications
• needs
• Cultural differences
• Divergent goals/agendas
• Production capability
• IP licensing
• Established Competition
• Quantifying and transferring tacit Knowledge
• Obtaining Capital
• Management expertise
• Staffing issues

• Tech Transfer dept
• Informal Networks spheres of influence
• Incubator
• Industry Associations
• Community Chamber Commerce
• SCORE - executive support
• Sources of Capital
• Universities/Educational HUBs

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Vijay Jollys Model of Technology
Commercialization
Sub-Processes Building the Value of a New
Technology
Bridges Mobilizing the Stakeholder
Source Jolly, Vijay. 1997. From Mind to Market.
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Norman Clarks Interactive Model
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James Utterbacks Model of Technological
Innovation
SourceUtterback, James. 1994., Mastering the
Dynamics of Innovation. Business School Press,
Boston
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James Utterbacks Model of Technological
Innovation - 2
SourceUtterback, James. 1994., Mastering the
Dynamics of Innovation. Business School Press,
Boston
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Linsu Kims Model of Technological Innovation
Source Linsu Kim, 1997, Imitation to
Innovation The Dynamics of Koreas Technological
Learning, Harvard Business School Press, Boston
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DM Model of Technological Innovation
For further information on this model see An
Innovation Model for the Real World Darius
Mahdjoubi. 1996
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DM Model of Social Innovation
For further information on this model see
Social Innovation Darius Mahdjoubi, 1998
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S Model of Technological Innovation
Source Richars Forster. 1986. Timing
Technological Transitions.
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Product Life Cycle Model of Technological
Innovation
SourceChester Wasson. 1978. Dynamic Competitive
Strategy and Product Life Cycle.
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Process-Manufacturing Model of Technological
Innovation
Source Robert Hayes. 1984. Matching Process
Technology with Product/Market Requirements
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Roy Bruces Interactive Model of Technological
Innovation
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Loop Model of Technological Innovation
SourceArnold Van De Ven. 1999. Innovation Journey