SoBe Life Water

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SoBe Life Water The Daily Buzz
Integration Sponsorship
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The Daily Buzz delivers national news stories
provided by CNN and the Associated Press in an
informative, yet personal style. Bringing
viewers the latest in entertainment, products,
technology and fashion, as well as, national and
local weather.

• The Daily Buzz is currently in 145 markets
• Covering 38 of the nation
• Reaching 43 million TV households
• Informing and entertaining over 107 million
  people

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The Daily Buzz Markets
Victoria Presque Isle Helena Juneau Alpena North
Platte Glendive
Champaign-Springfield Madison Cedar
Rapids Harlingen Burlington-Plattsburgh Color
ado Springs-Pueblo Savannah Johnstown-Altoona
Charleston Evansville Ft. Smith Myrtle
Beach-Florence Lincoln-Hastings Greenville You
ngstown Ft. Wayne Tallahassee-Thomsaville Spr
ingfield-Holyoke Reno Tyler Lansing Boise
Sioux Falls (Mitchell) Augusta Traverse
City-Cadillac Peoria-Bloomington Montgomery-Selm
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Fargo-Valley City Eugene Macon Santa
Barbra Lafayette Monterey-Salinas Bakersfield Yaki
ma-Pasco La Crosse-Eau Claire Columbus,
GA Corpus Christi Chico-Redding Amarillo Rockfor
d Columbus-Tulepo Wausau-Rhinelander Wilmington Mo
nroe-El Dorado Columbia-Jefferson
City Duluth-Superior Topeka Medford-Klamath
Falls Beaumont-Port Arthur Erie Sioux City Palm
Springs Joplin-Pittsburg Albany
Salisbury Lubbock Wichita Falls Anchorage Terra
Haute Bangor Rochester-Mason City Panama
City Bluefield-Beckley Binghamton Odessa-Midland M
inot-Bismark Wheeling-Steubenville Biloxi-Gulfport
Sherman-Ada Gainesville Idaho Falls-Pocatello Abi
lene-Sweetwater Yuma-El Centro Clarksburg-Weston M
issoula Hattiesburg-Laurel Utica Billings Quincy-H
annibal Dothan Elmira Jackson
Rapid City Lake Charles Watertown Harrisonburg Mar
quette Alexandria Charlottesville Jonesboro Bowlin
g Green Greenwood-Greenville Lima Meridian Grand
Junction-Montrose Laredo Parkersburg Great
Falls Bend Twin Falls Butte-Bozeman Eureka Cheyenn
e-Scottsbluff San Angelo Casper-Riverton Mankato O
ttumwa-Kirksville St. Joseph Zanesville Fairbanks
Dallas Atlanta Detroit Phoenix Tampa-St.
Pete Cleveland-Akron Orlando Salt Lake
City West Palm Beach Grand Rapids Norfolk La
s Vegas Albuquerque Albuquerque Oklahoma
City Providence New Orleans Little
Rock Knoxville Mobile-Pensacola Dayton Ft
Myers Flint Tucson Green Bay Toledo Hono
lulu Omaha
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NEW Studio Set
-Organic integration into our NEW studio set
(launch date of September 2, 2008) including SoBe
Life Water logo and brand elements Value
450,000 per year
-Exclusive beverage of The Daily Buzz with
minimum of two prominent, permanent product
placements on set Value 50,000 per month -
600,000 per year
-Product integration on set SoBe Life Water made
available for all celebrities, guests and our
hosts Value 10,000 per month - 120,000 per year
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NEW Studio Set
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NEW Studio Set
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NEW Studio Set
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NEW Studio Set
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NEW Studio Set
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NEW Website
Organic integration into our NEW website
design(launch date of June 30, 2008)   All
values based on current 600,000 page views per
month.
-Powered By graphic on top of the
website Value 2.50 per 1,000 page views 1,500
per month - 15,000 15,000 per year -SoBe Life
Water side bar background advertising Value 5.00
per 1,000 page views 3,000 per month - 36,000
a year   -SoBe Life Water bottom notice panel and
link Value 4.00 per 1,000 page views 4,000 a
month - 48,000 per year -SoBe Life Water
Official sponsor of The Daily Buzz After Show
(30-second maximum commercial at end of the
After Show) Value 8.33 per 1,000 page
views/hit 5,000 a month - 60,000 a year
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NEW Website
www.dailybuzz.tv
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NEW Website
NEW Website
TAKEOVER ADVERTISING
TAKEOVER ADVERTISING
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COMMERCIAL Integration
-One 30-second SoBe Life Water commercial spot
to air one time per hour Value 6,500 per spot
- 97,000 per week - 5,070,000 per
year -Powered By mention and logo five times
an hour Value 2,000 per hour - 6,000 per
day 30,000 per week - 1,560,000 per year
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CONTENT Integration
-The Daily Buzz to feature one lifestyle piece
per quarter (one per hour of that days show)
that supports SoBe Life Water community
efforts Value 25,000 per segment - 100,000
per year
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VALUE Investment
TOTAL VALUE PER YEAR 8,059,000 SoBe Life
Water TOTAL INVESTMENT 2,650,000