A Motorsports Marketing Strategy

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• A Motorsports Marketing Strategy

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About ZGM

• What are we about?Team work, effort, and
  determination!...Just like the drive you expect
  of you and your employees..to take your business
  and make it successfulwe apply the very same
  concepts in making our team and your marketing
  program a success

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Why a Motorsports Marketing Program?
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Six Good Reasons

• GENERATE SALES AND BUILD EMPLOYEE MORALE
• BUILD NAME AWARENESS
• CREATE A MERCHANDISING TOOL
• GENERATE PUBLICITY AND PROMOTIONAL EXPOSURE
• INCREASE INDUSTRY VISIBILITY
• CREATE AWARENESS OF THE AVAILABILITY AND USES OF
  YOUR PRODUCTS

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Generate Sales and Build Employee Morale

• What better way to increase employee morale than
  to offer race incentives.
• With a Salesman/Employee of the month program you
  can offer race tickets to the employee or
  salesperson chosen. With the ultimate prize
  being the opportunity to drive the Mariano Dodge
  Intrepid for a specified number of laps at the
  Geno Motorsports Sponsor and Crew Appreciation
  Day held in September.
• Provide you with a tool to reward your most
  valued customers with race tickets, promotional
  items, and special race opportunities.
• We will provide your company with a specific
  number of appearances to use in conjunction with
  sales promotions

? Rick Parry of Extreme Autographics trying his
hand behind the wheel at Sponsor Appreciation Day.
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Build Brand Awareness

• Company logo on Race car, hauler, and crew
  uniforms
• Press kits distributed to every racetrack we
  attend
• Ad published weekly in track program

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Create a Merchandising Tool

• Raffles incorporated into appearances giving away
  your companys products
• Creates additional exposure
• Creates a database for your use

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Generate Publicity and Promotional Exposure

• Zig Geno Motorsports will work vigorously with
  any Drug and Alcohol Abuse/Education Programs,
  Charities, or Public Service programs you may
  want to promote
• Participation in Parades and Special Race Events
• Availability of Race car and/or Driver for
  appearances at your business for special events
  or promotions

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Increase Industry Visibility

• Participation in industry trade shows
• Special interest articles in industry trade
  magazines
• Corporate Hospitality at race events

? The Geno Motorsports display at the 2000 Race
Fever in Downtown Concord, NH. Attendance 35,000
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Create Awareness of Product Availability and Uses

• Product demonstrations at team appearances
• Distribution of Corporate fliers at race events

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The Driver

• Driver Zig Geno
• 2006 Pro All Stars Series (PASS) Outlaw
  Latemodel Tour
• 4th in points Central Division 22 points out of
  1st
• 10th overall in Combination North/Central
  division
• 2005 Canaan Fair Speedway Prostock Champion 1 win
  
• 2004 Canaan Fair Speedway Prostock Champion

Im looking forward to carrying the momentum we
gained at the end of 2009 into 10for what I
expect to be a great season - Zig Geno
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The Owners
Scott Zig Geno- Not only an owner, Zig enjoys
being the driver as well. Zig handles the
operations of the race team including
fabrication, preparation, sponsor and media
relations.
Les Smith - Les is the owner of Green Mountain
Racin sponsor and owner of the power plant under
the hood of the Zig Geno Motorsports Late model.
Les has been a part of the team since 2003