Hi

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Hi North East Tennessee Tech Council
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blogs, podcasts, and beyond
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or what is Web 2.0 and why should I care
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Jose Castillo
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marketing
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branding
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advertising
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new media
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share conversations
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!
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8 months
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25 doses (episodes)
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800 regular listeners
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Blogging, podcasting, and Web 2.0 Oh my!
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first, some definitions
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blog?
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web log
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blog
we
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blog
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website
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articles posted
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regular basis
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reverse chronological order
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popular? yeah.
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30,000,000
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30,080,000
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30,160,000
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etc
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podcast?
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iPod broadcast
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(iPod not required)
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an audio or video file
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posted on the web
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download to a portable media player
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or your computer
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have you read a blog?
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have you heard a podcast?
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youve experienced web 2.0
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web 2.0??
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the next generation of web technology
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web 1.0
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corporate website
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closed walls
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web 1.5
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corporate sites individual sites
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web 2.0
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blogs, wikis, open source applications....
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its all about the message
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RSS
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Really Simple Syndication
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(very small file)
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feed which allows users to subscribe to content
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XML
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packages contents of website
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Wiki
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Web page that anyone can edit.
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blogs, podcasts, RSS, wikis....
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all blend together to form... social computing
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so, why should I care?
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People are talking Are you a part of the
conversation?
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social computing opens communication channels
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with your customers and... creates brand
advocates
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Start with a blog. (A podcast is just an audio
blog)
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Forrester Research finds Blog users are
younger and more affluent RSS users spend more
time and money online
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Blog use and podcast listeners are increasing
rapidly
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Blogs are really a publishing tool
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Easy to publish Allows frequent updates An
informal voice
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Types of blogs
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Internal team blog
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Someday Every employee receives a phone number,
email address, and a blog space.
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Recruitment blog
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Employee blogs
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Product blogs (GM Fastlane)
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Issues / thought leadership
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Executive blogs
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Is a blog right for your company?
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does your company routinely have conversations
with customers?
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how much control does your company need to exert
over communications?
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does your company have something important and
unique to share?
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is your company ready to listen -- and act?
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Best practices in blogging
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1. Read as many blogs as you can.
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2. Set clear goals
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3. Start small
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4. Create a coherent content plan
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5. Be prepared to make mistakes
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Choose a blogging software
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WordPress Blogger b2evolution BlogTronix Five
Across iUpload TextPattern pMachine MarquiRoller
TypePad Telligent
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How do I measure success?
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Traffic, kudos, and complaints
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Case Study Stormhoek Wine
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no website
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limited marketing budget
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little brand awareness
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enter Hugh Macleod
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used the blogosphere and disruption
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as a PR and marketing device
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free wine!!!!
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changed how Stormhoek treated their customers
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caused disruption (unheard of new idea) in the
trade
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Doubled sales in a year!
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Blogging, podcasts...
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now, beyond
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CGC
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Consumer Generated Content
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brand advocates...
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...that do your job for you.
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Converse Gallery
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submit your film.
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the best become commercials
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consumers take brand ownership
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social computing unpaid marketers
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conclusion
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bloggers talk a lot and share finds. is your
product/service one of those?
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what do I do next?
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start a blog in 15 minutes
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go to blogger.com
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pick a template
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pick a cool name
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start publishing
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have fun.
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questions?
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jose_at_thinkjose.com lockjawradio_at_gmail.com
www.lockjawradio.com www.thinkjose.com
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thanks.