Recent Trends in Coffee Consumption in India

1
Coffee Consumption in India-2005
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• Per capita consumption of coffee 75 grams
• Penetration of coffee
• Proportion of people consuming the beverage in
  the last 12 months.
• Up in 2005 to 62 from 59 of 2003.
• Instant coffee Penetration - 52
• But RG (Filter coffee) - (15).
• Penetration of tea- 94.

3
Share of Throat

• Ratio of the volume of that beverage consumed to
  the volume of all beverages consumed yesterday
  (excluding water).
• Tea 52
• Plain milk 14.
• Coffee 13 (filter instant) during 2005 against
  10 earlier year

4
Heaviness of consumption

• Classification of Consumers
• 38 Non-drinkers - who did not consume coffee in
  the past 12 months.
• 40 Occasional drinkers - who consumed coffee in
  the past 12 months but not yesterday.
• 22 Coffee drinkers who consumed coffee
  yesterday.
• Light (1-2 cups a day)
• Medium (3 cups a day)
• Heavy (4 or more cups a day).
• .The potential for growth lies with occasional
  drinkers and more so in North and Eastern zones
  where the occasional drinkers are maximum in
  number i.e 64 and 52 respectively.
• Between 2003 and 2005, there is a marginal
  reduction of non-drinkers but the proportion of
  occasional drinkers remains the same.

5
Places of consumption

• Most of the daily consumption is at home. During
  2005 about 24 also consumed it away from home.
  This is a marginal increase of 2 over the
  previous estimate of 22. Consumption of coffee
  away from home is mainly at restaurants (45) and
  hot teashops (40). Cafes and vending machines
  are more visible now in the out-of-home segment.
•  

6
Estimation of volumes

• During the year 2005, the total volume of coffee
  consumption 80,200 MT with an urban and rural
  divide of 58,500 MT (73) and 21,700 MT ( 27).
• This represents an overall increase of 9900 MT or
  7 annual growth over the 2003 consumption of
  70,300MT (with an urban and rural share of 49,600
  MT and 20,700 MT respectively).
• About 64,405 MT is consumed in South India, which
  is 80 share of all India consumption of 80,200
  MT.
• In the South, Tamil Nadu is the largest coffee
  consuming state with an estimated volume of about
  22,000 MT (34) closely followed by Karnataka
  with 19,000 MT (30). Andhra Pradesh Kerala
  account for about 13,000 MT (20) and 10,000 MT
  (16) respectively.
• In South zone, instant and filter coffee almost
  have an equal share. In other zones, instant
  coffee is more predominant.

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Consumption Volume Trends
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Statewise volume (UrbanRural)