Marketing plan for Travel agency

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BUSINESS PLAN
Educational agency Be clever! s. r. o.
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1. The summary of the project
1.1 Identification data about the company
Company name Educational agency Be clever!
s.r.o. ICO 12386497 DIC (VAT)
CZ12386497 Address and place of business
Mikuláova 1, Olomouc 779 00 Phone, fax 420
855 456 123 Mobile [phone] Contact
persons Martina Bradová Michaela
Vítovská
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1.2 Law information
Law form Limited Liability Company (Ltd / s. r.
o.) Basic funds 210 000Kc Martina Bradová
105 000 Kc Michaela Vítovská 105 000
Kc Date of foundation 1.4. 2008 Date of
certificate of incorporation 8.5. 2008 Main
point of business educational activity Statutory
body, agents Martina Bradová
Michaela Vítovská
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2. Presentment of the company and its targets
2.1 Establishment idea
STUDENT COMPANY was established with a view to
the practical usage of pieces of knowledge that
were acquired in teaching of economical subjects.
We chose students agency for our prospectus. We
decided because of the fact that there is no
sufficient offer of that services in this
locality. Most of applicants who are
interested in education are students of Business
Academy, but also public closely associated with
our school. Our advantage is creativity and
knowledge of local setting.
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2.2 Law form
We chose Limited Liability Company as a law
form. The company was established conformable
with the Commercial Code. A great advantage is
also a limitation of guarantee. The division of
profit is written up according to the amount of
deposit in the collective contract. The company
will make a reserve fund in an amount 10 from
the profit.
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2.3 Conditions for the establishmenet of Limited
Liability Company
a) companions warrant aloft their deposits
written into the Companies Register and in the
moment these deposits are paid-up, the guarantee
dissapears b) the highest organ is general
meeting made up by companions, the company
is directed by the statutory organ that acts for
the company c) the basic funds is 200 000,- and
the minimal deposit of 1 companion is 20 000,-
d) trade licence, articles of incorporation,
certificate of incorporation, reserve fund,
double-entry accounting e) the profit is
divided among companions according to rates of
business shares f) tax from income of legal
people and other taxes g) conditioned by
registration into the Companies Register
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2.4 Articles of partnership

• it is writen up if the company is established by
  two or more founders
• it alwasy has to have a literal form and it has
  to be supplied by officially
• authenticated signatures of founders of the
  company
• It has to include
• a) company and place of business
• b) determination of companions
• c) subject of company trading

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2.5 Targets of the company
Our top target will be the achievement of
sufficient market share and a long-term
persistence of the company . And above all the
expansion of education with other subjects and
courses in the nature.
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3. The description of povided services
3.1 Characteristic of offered services
Price 200 crowns per 1 lesson (it concerns all
the subjects) Discounts The discount will be
provided students on account of submission of
study confirmation
The lesson
Foreign language
Accounting software Pohoda.
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3.2 The level of needssatisfying
Services wil be offered in a hihg
quality. Teachers will be experienced people with
several-years practice.
3.3 Advantages
A great advantage is localization of the school
near the centre of Olomouc.
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3.4 Characteristic of competing business
In Olomouc a few language schools is
kept (Lingua, State language school, Amadeus,
Perfect English). We will try to compete with
these schools by rendition of discounts and we
will also promote our school mainly in the
places, where there is the biggest interest in
these services from the side of public . These
schools offer only teaching of foreign languages.
Classes of accounting and economy, which are
very popular and interesting nowadays, are
missing.
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4. Market research
4.1 Questionnaires analysis, wish of users and
graphs
Questionnaires are made for a fair revision and
followed by elaboration of the conclusion. After
the elaboration analysis is accomplished and this
analysis shows how big the interest in this
product is.
Graph
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4.2 The analysis of competing business, or
suppliers, partners
Rivalry in the educational branch is very big but
in our extent we are the only one in the market
because we offer the education of accounting.
4.3 The analysis of strenghtnesses and weaknesses
The advantage of educational agency is a concrete
intention on clients, who are mainly made up by
students of our school and their close friends or
relatives. We focused on a young generation,
which does not cling to comfort. The advantages
are well-experienced lectors, high-quality
services for accessible prices, a good
localization of the company and enough large
premises. In the manwhile we do not have such a
stability in the market to be able to
arrange more educational lessons.
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5. Marketing mix
Instruments 4P - product - price
- place
in the market - promotion
1) Product - concrete material image of the
product - services connected
with the product
2) Price - 3 ways of price assesment 3 C
- price fixation according to expense
- price fixation according to
competing business - price
fixation according to customers
3) Place - how is product taken to the customer
4) Promotion - the effort to project the product
or the company
instruments advertisement - the internet,
newspapers, television, billboard -
support of the sale - gifts, competitions,
bonuses - publicity - presentment of the
product free of charge
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On account of these statements our unfolding
educational agency have decided in this way

• The educational agency will make for enlargement
  of education especially
• in the economical side, mainly for young students
  and people, who are interested
• in retraining scheme or deeper education.

2. The applicants can choose a weekend or
weeks educational course. The teaching will
procceed in the form a game.

• The advertising campaign

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6. Needed property
Computers, benches and chairs will be part of
hired classrooms.
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7. Employees
2 teachers will be needed for the education of
foreign lanuages, 1 teacher will be enough for
the education of economy and accounting.
Demands on workers qualification is the
education in the branch.
Workers will be rewarded in a task-wage. Everybody
gets 200 crowns for one lesson.
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8. Financial sources
The source of our financing are the customer
themselves. But in our future activity we will
try to address public corporations that would be
willing to contribute to our business by
sponsorship presents. Further we attempt to
write up grants for suport and development of
free time of young people. .
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9. Costs and estimation of incomes, economic
result
Economic result 62 400 8 400 54 000 CZK
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10. Evaluation of practicability
Because of the fact that our agency will provide
except of languages courses courses of economy
and accounting as well, we suppose that the
interest in our services will be high.
Later language courses in the nature would be
another allurement for applicants.
Our agency rents 2 rooms directly in the school
building therefore costs are not too high.
On the contrary pay-offs are increasing due to
the high number of teaching subjects.
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Thank you very much for your attention
CZECH REPUBLIC