ECommerce Solutions

1
E-Commerce Solutions

• Olga Streltchenko
• Yelena Yesha

2
E-Commerce Solutions

• In-house development vs commercial solutions
• Intershop
• BroadVision
• BlueMartini
• Conclusions

3
In-House Development versus Commercial Solutions

• In-house development
• Customized for individual needs
• Often include only bare necessities.
• Optimized performance
• Longer time-to-market
• For complex enterprises.
• Need for in-house programming expertise.
• Commercial Solutions
• Generic
• Sometimes an overkill
• Expensive support
• Need for vendor consulting.
• Short time-to-market.

4
Intershop

• www.intershop.com
• Founded in 1994 headquarters in San Francisco
  has operations in 24 countries.
  
• more than 3,000 customers.
• 200 implementation partners.
• Provider of comprehensive e-business software
• offers cross-industry and industry-specific
  solutions.
  
• Intershop's solutions enable global enterprises
  to
  
• optimize relationships with key trading partners
  (PR),
  
• improve business efficiencies,
• leverage existing sales channels and integrate
  new ones.
  
• Forrester Research recently awarded Intershop
  Enfinity with a number one ranking in its
  Commerce Platform TechRankings.

5
Customers

• Hewlett -Packard, Intel, Motorola, Shell and Time
  Warner.
  
• Application Service Providers (ASPs), Internet
  Service Providers (ISPs), telecommunications
  companies providing hosted solutions to their
  customers.
• BellSouth, ISION, Agiliti and Deutsche Telekom.

6
Solutions

• Cross-industry solutions
• B2B
• B2C
• Marketplace
• Supply chain management.
• Industry-specific solutions for
• Automotive
• consumer goods
• high tech and engineering
• retail markets
• Others under development.

7
Enfinity

• Enterprise e-business platform.
• Sell-side application.
• Functionality
• Supply chain management
• Cataloging
• Transaction processing
• E-marketplace integration.
• Built-in integration capability
• Customize and extend the server.

8
Enfinity Architecture

• Allows integration with custom and third-party
  solutions.
  
• Separates catalog and transaction functions.
• MC provides a central business management point.
• AS provides interface to a distributed
  environment.

Management Center
Catalog Server
Trans- action Server
Compo- nents
Enfinity Application Server
Java 2 Enterprise edition
Database
9
Business Functionality

• Fully functional templates for a sell-side
  e-commerce Web site .
  
• Commerce concepts supported
• Multi-currency
• Advanced parametric search
• Buyer alerts
• Product bundling (recall combinatorial selling)
  and variation
  
• Cross-selling
• Promotions and e-mail product recommendations
• Product comparisons
• Buyer shopping lists
• Buyer notification
• Product bookmarks.

10
Enfinity Components EMC

• Provides a Windows GUI called the Enfinity
  Management Center (EMC)
  which consolidates
  
• E-business processes
• Product information
• Buyer Information
• Transaction processing
• Integration with other systems
• Development environment for the HTML designers
  and business analysts
  
• Integrated OLAP reporting engine
• Unicode-compliant for localization.
• Languages currently supported German, French,
  Spanish, Japanese.

11
Enfinity Components (contd)

• Visual Pipeline Manager (VPM) is used to view and
  edit graphical representation of the business
  processes called pipelines.
  
• Over 100 configurable pre-packaged business
  logic building blocks called pipelets are
  defined.
  
• Catalog server
• supports user-defined categorization hierarchies,
  product types, product bundles, product
  variations, and display parameters
  
• Has built-in XML capabilities
• Allows to control relationships between products,
  create product pricing groups, manage rules for
  up-selling and cross-selling.
  

12
Enfinity Components Transaction Server

• Or Enfinity Transactivity Center (ETS), according
  to Intershop.
  
• Core Enfinity function.
• ETS defines how transactions are handled.
• User defines business rules to
• Manage product availability status
• Handle orders
• Check order status
• Access customer/buyer information
• Set parameters for tax and shipment.
• ETS transacts in a distributed environment.
• XML application.
• Provides business reporting capabilities
  (business intelligence).

13
Performance and Scalability

• Multiple Web Adapters within clusters to
  distribute incoming requests.
  
• Load balancing.
• Session fail-over.
• Benchmark numbers available.
• Support for system interoperability,
  extensibility and integration.
  
• Use of standard-based technologies
• XML
• WAP
• J2EE.

14
Intershop4

• Hosting product.
• For service providers
• ASP
• ISP
• Telecommunications.

Merchant
Hosting
ePages
15
Intershop4 Product Line

• ePages allows xSPs to deploy and host entry-level
  communities for small and mid-sized sellers.
  
• As their businesses grow, SPs can upgrade sellers
  to Hosting.
  
• Hosting enables xSPs to host fully featured
  e-commerce solutions for small and mid-sized
  sellers on a shared-server environment.
  
• As their businesses grow, SPs can upgrade sellers
  to a single store with Merchant.
  
• Merchant is dedicated server solution.

16
Hosting and Merchant System Architecture

• Four-tier, platform independent architecture.
• Web Browser
• Intershop is managed and administered from any
  remote computer via a standard Web browser.
  
• Web Adapters
• Optimize the interaction between end-user
  requests and the Intershop application server
  
• Balance the request load among the Application
  Servers to assure uninterrupted performance.
  

17
Hosting and Merchant System Architecture (contd)

• Application Servers
• Two types of Application Servers
• for administrative requests,
• for storefront requests.
• By default, Intershop installs two of each type.
• Create and add more Application Servers.
• The Application Servers remain persistently
  loaded in memory
  
• No process initiation overhead.
• Sybase Adaptive Server XI
• Complies with the Open Database Connectivity
  standard (ODBC)
  
• Can be accessed through ODBC drivers.

18
Intershop4 Developer Tools

• Intershop4 is an open e-commerce platform.
• Allows to extend the functionality of its core
  technology.
  
• Developer Tools serve to integrate Intershop 4
  with third-party applications.
  
• XML Interface Developer Kit (xIDK)
• A set of development tools that provide an
  interface to the Intershop 4 database using Java
  and XML.
  
• Service Providers can enable sellers to export
  and import XML-encoded order, customer and
  content data, or to connect to third-party
  applications.
• Service Providers can connect Intershop 4
  Hosting, Merchant or ePages(version 4.2) to
  external systems.
  
• Sellers can transfer content to external systems,
  such as marketplaces.

19
Intershop4 Developer Tools (contd)

• Intershop Developer Kit (IDK)
• A set of Java-based development tools that
  enables Service Providers to integrate Intershop
  4 with their existing enterprise business
  systems.
• Allows communication with Intershop 4 Hosting,
  Merchant or ePages database to retrieve and
  update business objects.
  
• Includes a Java Classes library, documentation,
  tools, sample code, and case studies.
  
• Cartridge Developer Kit (CDK)
• Allows software vendors to create a functional
  connection between Intershop 4 Hosting/Merchant
  with their third-party applications.
  
• A development tool that enables a way to
  integrate applications and payment systems with
  Intershop 4.
  
• To obtain the CDK, software vendors must be
  accepted into the Integrated Technology Partner
  (ITP) Program.

20
Industry-Specific Solutions

• Enfinity Server is customized to meet specific
  needs.
  
• Example high-tech and engineering solution
• Manages customer relations
• Personalization, market analysis.
• Integrates supply chain and builds direct online
  connections to suppliers and distributors
  
• Integration through private procurement markets.
• Customers HP, Bosch, Canon, Compaq, etc.
• Also see other industry-specific solutions from
  Intershop at http//www.Intershop.com/

21
Cross-Industry Solutions

• Enfinity Server is customized to meet specific
  sector needs, e.g, B2B, B2C, marketplace, etc.
  
• Example B2B Solution
• Enables the following functionality
• Request for quotes (RFQs)
• Order management
• Personalization
• Online help desk integration
• Online stock availability and pricing
• Recurring orders
• Staggered purchases
• Customer-specific prices, terms, and conditions
  
  
• Product configuration
• Multiple payment and shipment functionality
• Business intelligence.

22
BroadVision

• http//www.broadvision.com/
• BroadVision provides a line of Internet software
  products and services for enabling large-scale
  Net business.
  
• Companys goals
• adherence to open software standards
• scalability and performance
• foolproof data and transaction security
• functionality based on expert business logic
• rigorous testing for quality assurance.

23
BroadVision Product Line

• BroadVision Analytics
• Analysis and reporting application
• Transforms information collected from observation
  logs, customer profiles, and transaction
  databases
  
• Goal service personalization.
• BroadVision Billing
• Reduces operating costs
• manages customers relations.
• BroadVision Business Commerce
• PR management
• Supply chain management
• Transaction support.

24
BroadVision Product Line (contd)

• BroadVision One-To-One Enterprise
• Complete e-commerce platform
• Support for open standards
• J2EE (including support for Enterprise JavaBeans,
  JavaServer Pages, Java servlets, and Java,
  programming), XML, CORBA, C, COM, LDAP, and WML
  and WAP for wireless communication.
• Analytics to support reporting capabilities, plus
  analysis of content, fulfillment, sales, shopping
  patterns, visitors, and web activity.
  
• Content management
• XML content creation.
• Session management and customer profiling
• Security (login, SSL and S-HTTP, digital
  signatures, etc.)
  
• Wireless support
• Allows to restyle applications for wireless
  devises.

25
BroadVision Product Line (contd)

• BroadVision Finance
• Support high-volume Internet banking, online bill
  presentment, brokerage, and asset management
  services.
  
• BroadVision InfoExchange Portal
• Single personalized gateway.
• BroadVision MarketMaker
• Supports formation of trading communities with
  automated order processing, attribute-based RFQs,
  sophisticated catalog management, dynamic
  auctioning, and robust analytic and reporting
  capabilities.

26
BroadVision Product Line (contd)

• BroadVision Retail Commerce Suite
• Seller-side suit
• Enables marketing and merchandising professionals
  to employ automated tools that identify customers
  and products and dynamically serve content for
  individual consumers.
• BroadVision Procurement
• A complete, web-based self-service purchasing
  system for maintenance, repair, and operations
  (MRO) goods.
  
• Wireless accessibility to purchasing information
  through standard industry tools.
  
• BroadVision Publishing, etc.

27
BlueMartini

• http//www.bluemartini.com/

28
BlueMartini Product Line

• Blue Martini Marketing
• A comprehensive solution for customer analysis
  and marketing automation.
  
• Identification and segmenting high-value
  customers
  
• Executing targeted campaigns optimized for
  response rate
  
• Personalization of interactions to retain
  customers and increase wallet share
  
• Creating virtual focus groups to test-market new
  ideas.

29
BlueMartini Product Line (contd)

• Blue Martini Commerce
• B2C and B2B seller-side application.
• Personalization.
• Interactions over the web and through mobile
  devices
  
• Site management capabilities.
• Blue Martini Channels
• A complete channel management solution for
  maximizing revenues from channel partners and
  online marketplaces.
  
• Partner relation management.
• Creation of partner portals that provide
  resellers with the information and tools they
  need.

30
BlueMartini Product Line (contd)

• Blue Martini Service
• Customer service application.
• Improves customer satisfaction
• Increases CSRs (customer service representative)
  efficiency.
  
• Increases web-page interactiveness.
• Provides integration with other Blue Martini
  applications.

31
BlueMartini 4 Architecture
32
BlueMartini 4 Architecture (contd)

• Ensures scalability by providing for an
  expandable pool of web servers.
  
• Provides real-time customer purchasing experience
  by assigning a dedicated database to each
  webstore server.
  
• Utilizes hardware investment effectively by
  including server load balancing capabilities to
  optimize response time and eliminate down servers
  from the pool.
• Ensures customer data and merchandising system
  security.
  
• Provides for integration with legacy systems by
  providing APIs to each solution component.
  
• Includes a graphical interface for designers,
  buyers and marketers.
  

33
Consulting Services

• Often the level of product expertise required
  exceeds the one that a customers tech support
  can provide.
  
• All the above companies provide
• Consulting services to integrate their software
  into their customers businesses
  
• Product training.

34
Conclusion

• Commercial solutions provide rich and mature
  business functionality.
  
• The companies are concerned with
• Scalability
• Performance
• Security.
• All the solutions provide for
• Extensibility
• Integration and interoperation
• Open standard support.