Free

1

• Free
• Independent
• Personalised
• sustainable building advice

This service is an initiative by BRANZ Ltd.
2
Overview

• WHAT IS IT?
• Free, specialist service on energy, water and
  material related advice for home building
  projects.
• WHO IS IT FOR?
• Homeowners
• Designers
• Building Professionals
• Other Community Members
• WHERE IS IT?
• Waitakere City, Hamilton City
• Kapiti Coast District Councils
• More in the future

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Background to Project

• Pilot project currently being trialled by BRANZ
  Ltd.
• Designed to address
• That homeowners tend to opt-out of discussions
• The lack of accessible technical information
  available
• The lack of industry
• expertise and a general
• reluctance to implement
• sustainability features

4
EDA Purpose

• Three primary functions
• A free supply of information
• Facilitation between client, designer and
  trades-people
• Networking between stakeholders and
  sustainability resources.

5
Outcomes Benefits

• Three main outcomes
• Direct impact on level of sustainability in
  houses
• Contact and education point for industry
• Tangible focus point

Effective Feed-back Loop
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Implementation

• Eco Design Advisor Training
• 3-day initial training workshop
• Case studies site visits
• Range of tools provided
• Industry expert presentations
• On-Going Support
• Fortnightly conference calls
• Technical Advice
• 3-monthly review meetings

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The Advisory Process

• Approx 300 consultations each / year
  (Short and long consultations)
• Active promotion of service through presentations
• Tailored advice on any sustainable
  design issue
• Consultations recorded

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Analysis Evaluation

• Range of Measurable Success Criteria
• Two Important Components

• Attitude and Behaviour Change Survey
• Improvements to the Built Environment

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Attitude Behaviour Change

• Impact on the design community
• Postal Survey
• Value of Service
• Attitudes Motivations
• Environmental Behaviours
• 4 Sample Groups
• Designers - EDA
• Designers no EDA
• Homeowners EDA
• Homeowners no EDA

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Research Timeline
Surveys Distributed March 2007
Data Entry Initial Analyses May - August 2007
Research Reports June - September 2007
Further Research Analyses December 2007.
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Community Based Social Marketing

• Behaviour change comes about a response to
  personal appeals
• 5 Key Points to Designing an Effective Programme
• Target Behaviour
• Uncover Barriers Benefits
• Design Programme to overcome steps
• Pilot Programme
• Implement Evaluate
• Behaviour Change Tools
• Commitments
• Prompts
• Social Norms
• Social Diffusion

www.cbsm.com
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Green Home Scheme Analysis

• Changes (both intended and actual) to the design
  are recorded as a result of every consultation.
• Specifics examined thermal performance,
  appliance resource use, water economy, site
  selection, spatial efficiency, indoor air
  quality.
• A customised scoring system which is loosely
  based on BRANZs Green Home Scheme (GHS).
• From this, both the relative and actual
  significance of the EDA consultation can be
  assessed.

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The Future
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Conclusions

• Considerable enthusiasm being generated
• Face-to-Face most effective marketing channel
• Scheme proving effective as a network, education
  and behaviour change tool

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Acknowledgements
Thank you to all our contributors and support we
are currently receiving from
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Contact Details

• Roman Jaques
• Senior Sustainability Scientist
• BRANZ Ltd.
• Ph [phone]
• Email
• RomanJaques_at_branz.co.nz

Lauren Christie Sustainability Scientist BRANZ
Ltd. Ph [phone] Email LaurenChristie_at_br
anz.co.nz
www.ecodesignadvisor.org.nz