The Sociology behind

1
The Sociology behind

• Nikhil Tuli

2
Timeline
Aug 2006 YouTube announces its goal of free video
Feb 2005 YouTube Founded
May 2005 First Public Sneak Preview
Sep 2005 Officially opens for Public
Oct 2006 Google buys for 1.65 bn
3
Facts

• 100 million clips viewed daily
• 65,000 videos uploaded every day
• 56 Male and 44 females
• Dominant Age Group12- 17 years
• 5th Most visited website on the Internet
• Popularity has spawned similar websites like
  Joost, Veoh, Babbelgum.

4
Sociology

• Common users post videos and get responses in
  form of comments , videos and ratings.
  
• Developers encourage social contacts by
  categorizing as
  
• Most Recent Most Viewed
• Top Rated Most Discussed Top
  Favorites Most Linked Recently Featured
  Most Responded

5
Channels

• A channel is a user's page. It contains a user's
  profile information, videos, favorites etc.
  
• Account types include
• 1. YouTuber, a general viewer of YouTube.
• 2. Director, movie makers displaying their
  videos for YouTube viewers.
  
• 3. Musician, musicians or bands covering songs
  or displaying originals or giving lessons on
  songs, scales, chords, etc.
  
• 4. Comedian, comedians displaying their comedy
  bits
  
• 5. Guru, people who are experienced in a certain
  field make videos of what they do.
  
• YouTube also has a Partner Account , but it isnt
  for mere YouTubers or common mortals.

6
Groups and Streams

• Allow multiple people to discuss things
  publicly, post multiple videos that apply to the
  discussion.
  
• As a creator or member of a Group, you can choose
  to add videos, invite other members, begin
  conversations and offer comments to the videos
  and topics that other members have added.
• Streams allow video chats where users add videos
  (Favorites, QuickList or Links) to a room and
  chat with text in real-time.
  
• Streams allow you to chat with people watching
  same video.

7
Contests

• Contests involving video responses to questions
  like Make the best Heinz Ad and win !!! or
  CNNs What would you ask the Presidential
  candidates.
• The official YouTube "Contests" section is for
  paid advertisers only. Common Users are
  encouraged to create contests via Group option.
  
• YouTube created a You Choose 08 channel, which
  serves as another platform for politicians who
  have thrown their hat into the ring for the 2008
  Presidential Election.
• Now view candidates video responses and choose
  the next President!

8
Sociology Facts

• Most of the popular videos are of short length
  approx 2.5 to 3.5 min
  
• Peak traffic between 2pm and 6pm and significant
  traffic after midnight to 4 am.
  
• Peak days are typically Tuesday to Thursday
• Older videos have higher ratings.
• Most popular categories are Entertainment ,
  Sports and News. Least popular Autos , Pets and
  Travel.

9
Misc.

• New Features like Active Sharing , Remixer ,
  AudioSwap.
  
• Hate turns Love Official, licensed but
  importantly free content from NBC , CNN , Warner
  Group , Sony BMG , EMI. ? Sharing of ad revenue ,
  but FREE !!!
• Privacy settings for family , private messaging ,
  address book , bulletins.
  
• YouTube lingo !

10
Thank You !