Net Effect presentaatio

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From a project into practice dissemination and
mainstreaming of the results 10.12.2004 Tampere
Maarit Paananen Net Effect Oy
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From a project into practise idea of
mainstreaming
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• The logic of mainstreaming at
• Equal program level
•  
• EQUAL aims to promote transnational exchange of
  good practices
• Function as Innovative laboratory
• Designed to test, develop and validate innovative
  approaches to policy development and delivery at
  local, national and European level
• Aims at integrating working solutions into policy
  and practice

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EQUAL products
Reach the critical mass
Innovations with potential input to policy level.
Not wanted or able to disseminate.
Innovations with significant input to policy
level. Mainstreamed.
!!
Development benefiting society
Development benefiting developing organization
??
!!
Innovations that were not supposed to be
disseminated. Developed to benefit project
organization at maximum level.
Innovations with potential input to policy
level. Can not be mainstreamed (context related).
Marginal use
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Ending the project What will be left over?

• Tools and methods implemented in enterprises
• Material found in www-pages
• Co-operation network
• Follow up
• Experiences gathered in the organizations
• Education models

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MAINSTREAMING
PRODUCT DEVELOPMENT
DISSEMINATION IMPLEMENTATION
Target group
Potential users
Interest groups Potential users
PRODUCT
DP partners
Project actors
Transnational partners
DP partners
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• The logic of mainstreaming at
• Equal program level
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• Mainstreaming process includes
• identifying lessons
• clarifying innovative element and approach
• dissemination
• validation
• transfer

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• Horizontal dissemination and mainstreaming refers
  to a broad sharing of experiences with key
  actors, promoters and organizations of relevant
  sector
• Vertical dissemination and mainstreaming occurs
  trough networking with policy makers and social
  practitioners able to influence change in systems
  and policies at institutional, political,
  regulatory and administrative level. Function
  aims at input in employment policies and
  practices.

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What are preconditions for a successful
mainstreaming process?

• Right kind of products
• Information about functioning tools and methods
• Commitment to the process

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Tools for mainstreaming
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Mainstreaming plan

• Mainstreaming logic
• Obligations stated in Equal program
• Common concepts
• Aims of mainstreaming in this project
• Common goals
• What to disseminate?
• What to mainstream?
• Resources available
• Commitment to mainstreaming
• Possible preconditions

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• Mainstreaming as a tool to fulfill the objectives
  of this project
• What are the objectives stated in the project
  plan and how mainstreaming links to them?
• Characteristics of the result / product / good
  practice
• Innovativeness, need, wider usefulness
• Who could be interested in our results?
• What is interesting to others?

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• Means and targets of dissemination and
  mainstreaming
• Who do we want to approach?
• Who needs to know our results?
• Who is interested in our results?
• What is our message?
• How to make an impact?
• Available and functioning means at different
  situations

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PROJECT PERSONNEL PROJECT ORRGANIZATION LOCAL
LEVEL NATIONAL LEVEL TRANSNATIONAL LEVEL
FOCUSED INFORMATION
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Tools for mainstreaming suggestions by project
personnel

• www-pages
• Information focused to target group
• Reports, leaflets
• Equal manual for entrepreneurs
• Seminars and other venues
• Benchmarking at transnational level
• Using steering group as mediator

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Supporting implementation suggestions by
project personnel

• Developed products are implemented in the same
  enterprise
• Creating process that can be repeated
• Organizing guidance and support activities
• Considering mainstreaming in planning and
  implementation of the project
• Distributing the product to relevant actors
• Continuing the development work in other projects
  
• Mainstreaming through networks
• Making sure the product is up-to-date and easy to
  use

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• Follow up
• What are the possibilities to organize follow up
• Responsible persons and means
• Using the information

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Committing to product development and
mainstreaming
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Project personnel and DP partners good
practices

• Choosing the right persons to distribute
  information
• Choosing the right time
• Making sure the information is correct
• Reserving resources
• Seeing product development as part of other
  development work in the project
• Considering personal chemistry
• Defining tasks and responsibilities
• Avoiding competition

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Other organizations (enterprises, schools) - good
practices

• 1) Flow of information
• Distributing information beforehand and during
  the project
• Paying attention to privacy protection
• Analysing the information with the enterprises
  (management and personnel)
• Using personal marketing
• Letting the target group decide the level of
  information
• Starting with general information
• Creating trust
• 2) Demand-centred activity
• Listening to and considering wishes and
  expectations of target group
• Maintaining dialogue on substance and methods
• Organizing events tailored to each line of
  business
• Emphasizing contextual learning

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• 3) Emphasizing benefits
• Developing own work
• Free activity to pilot group
• Forum for exchange of experiences
• Project helps at starting point
• 4) Other support
• Connecting to existing networks
• Moving for competition to development partnership
• Training and support
• Using experts
• Defining tasks and responsibilities

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Participants at personal level

• Distributing information
• Offering education
• Emphasizing motivation and voluntariness
• Taking account personal needs, expectations and
  processes
• Personal learning plans
• Committing first the management
• Emphasizing benefits skills, working
  opportunities
• Making a person feel as part of the project
• Agreeing on a connecting person inside target
  organization