Prestige Auto Detailing

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Prestige Auto Detailing

• Mobile Auto Detailing with a Touch of Class

Antwon Crutcher
2
Introduction

• Market Analysis
• Customer Profile
• Competition
• Short-Range Plans
• Financial Analysis

• Description
• Objectives
• Proposed Strategies
• Products and Services
• Management and Ownership

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Mission Statement

• To provide excellent auto detailing services that
  put a smile on every customers face.

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Description of the Business

• Prestige Auto Detailing is an auto detailing
  business that offers a full line of cleaning and
  detailing services.

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Objectives of the Business

• Customer Satisfaction
• Spotless and Fresh-Smelling Vehicles
• Market and Expand Prestige Auto Detailing

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Proposed Strategies to Reach Objectives

• Personally meet with all customers
• Provide incentives for customer referrals
• Create promotional flyers
• Work efficiently with every customer
• Create website

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Products and Services to Be Provided

• Prestige Auto Detailing Packages
• Presidential
• The works includes total cleaning from hand wash
  of windows to rims to a finish with wax
• Vice Presidential
• Wash and wax
• Entrepreneur
• Custom cleaning designed by the client

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Management Ownership of Business

• Sole Proprietorship
• Professional Liability Insurance
• Start Small and Expand

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Market Analysis

• Product
• Auto Detailing Service
• Pricing
• Presidential 75
• Vice Presidential 25
• Entrepreneur 100
• Promotion
• Flyers and business cards
• Website and yellow pages
• Word of mouth
• Place
• On-locationhome or work

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Customer Profile

• A typical Prestige customer will
• Be a male
• Between the ages of 16 and 60
• Have a professional job
• Does not have extra time to clean car
• Enjoy driving a clean car

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Survey of Competition

• Direct Competitors
• Mobile Auto Detailing
• A Showroom Shine Mobile Detailing Service
• Indirect Competitors
• National Car Wash

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Short-Range Plans

• Goals
• Unique and affordable
• Offer more than our competitors
• Gain confidence of clients and grow client base
• Plans
• Run business from Mr. Crutchers home
• Work towards growing business

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Start-up Costs

• 15,000 Loan for

• Used Truck with Logo
• Supplies
• Pressure Washer
• Signs
• Marketing Tools
• Unexpected Expenses

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Financial Need

• Loan 15,000
• 5 years _at_ 6
• Monthly Payment 325

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Financial Need

• Projected income per month 6750
• Projected expenses per month 5875
• Projected monthly income 875
• Includes a monthly salary of 3000
• Income based on 200 customers per month
• Business expected to increase each month

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Justification for Loan

• Research shows that people want a clean car but
  simply do not have the time to do it themselves.

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Prestige Auto Detailing

• Mobile Auto Detailing with a Touch of Class

Antwon Crutcher