FAG: Marketing and Advertising

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FAG Marketing and Advertising

• FAG members Darlene Giovinazzo
• Limin Cui
• Mario Valiente
• Ming Cheng

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The Big Picture
Advertising Marketing
Information
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Marketing and Advertising What is it?
What

• Marketing The action or business of promoting
  and selling products.
• Advertising Attempting to influence the buying
  behavior of ones customers or clients by
  providing a persuasive selling message about its
  products and/or services.

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We exist to
?
Why

• to answer questions like
• Are the advertisements working?
• Are there more patrons this month than the last?
• What types of ads are most successful?
• Are the product descriptions accurate?
• Is there consumer sensitivity?

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Process
How

• Collect data on market trends
• Track market demographics
• Competitive analysis
• Track impact of promotional events
• Gather and analyse sales data
• Gather Quality Assurance data
• Monitor customer satisfaction feedback

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Roles and Responsibilities (1)
Who

• Prove Sales the aids they need
• Provide a positive selling environment through
  market recognition
• Foster demand and build awareness with consumers
• Identify the ideal target market and their needs
• Create sales collateral (ie brochures, samples,
  etc)

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Roles and Responsibilities (2)
Who

• Inform Manufacturing
• Forecast demand
• Suggest product differentiators
• Recommend changes and enhancements
• Support Management
• Recommend pricing strategies
• Offer competitive insights
• Suggest new markets and opportunities

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Putting It All Together
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The End

• Thank you for your time!