June 2003

1

• June 2003

2
Todays Agenda

• Current Employment Market
• CareerBuilder Strategy
• 1st Quarter Results
• QA

3
The Recruitment Landscape

• Status quo job market through Q4.
• Recruitment business still has great
  fundamentals
• Job creation picks up
• Demographics, long-term labor shortages
• High demand for recruitment advertising
• It is a multimedia future.

4
Employment Market
5
Job Seekers Rely on Print and Online
Job Information Sources Used
62
40
40
29
14
Business Contacts
Search Firms
Sunday Newspapers
Online Sources
Weekly Newspapers
Source Survey of 2,003 Job Seekers in Top 20
DMA Markets, MORI Research.
6
Online Recruitment - A Large and Growing Market
Total Online Recruitment Advertising (Billions)
2.6
160
Online
1.0
2007
2002
Source Forrester Research, Dec 2002.
7
Employers Also Use Both Print and Online
Evolution of Internet Recruiting
Print
Online
Education
Cust. Svc.
Marketing
Legal
Healthcare
Laborers
I.T.
Staffing Firms
Management
Admin
Acct/Finance
Hospitality
Sales
Transportation
8
CareerBuilders Winning Strategies

• Build and install best of breed search
  capability.
• Build brand through cost-effective marketing.
• Leverage the combined power of print and online.
• Be a world class sales organization.

9
Best of Breed Search Capability

• Job Seekers can search with any of these
  criteria
• Keyword
• City
• State
• Job Type
• Job Category
• Industry
• Company
• Job Freshness
• Degree Level
• Employment Type
• Salary Range
• Country

10
Build our Brand through Cost-Effective Marketing
TV Commercials National Broadcast is an
efficient medium generating traffic at a lost
cost per unique visitor.
Newspaper By leveraging our owner newspapers,
we get branding and unique visitors. This has
been especially helpful for reaching hourly
employees
Billboards/Buses Local media may be used to
address specific strategic initiatives
11
Growing Job Seeker Share for CB
October 2002 May 2003
Change Monster 19,650,000 15,265,000 Down
22.3 CareerBuilder 5,478,000 7,461,000
Up 36.2 Hot Jobs 6,497,000
6,964,000 Up 7.2
Source Media Metrix/Comscore network numbers
12
CB Realized Solid 1st Quarter Share Growth Across
the Board, while Monster Declined
Share Point Change 1st Quarter 2003 vs. 4th
Quarter 2002
Source Comscore Category CB, Monster
13
Robust Portfolio of Print and Online Products
Product Portfolio

• Print Only
• Print Liners
• Print Display
• Employment Niche Magazines

• Print Online
• Print Upsell
• FlexAds

• Online Only
• Job Packs
• Resume Database

Unique ability to offer print and online
14
FlexAds Combine Reach of Newspapers and
Interactivity of Online
15
Value-added Services for Employers and Job Seekers
Value-Added Services

• Employer
• Screening
• Database Search
• Multiple Product Packages

• Job Seeker
• Apply Online
• Confidentiality
• Personal Search Agent
• Spanish Translation

Unique ability to offer print and online
16
CareerBuilder - The Leader in the Hourly Space
CareerBuilder has twice as many hourly jobs as
Monster (15,000 Jobs on CB versus 7,000 jobs on
Monster). CareerBuilder has received 770,000
hourly applications this year.
Source CareerBuilder Analysis, May 2003.
17
CareerBuilder Offers the Most Job Listings
Jobs Posted/Updated in Past 7 Days
CareerBuilder
21,178 jobs
Monster
9,739 jobs
We are the marketplace.
Source CareerBuilder.com Analysis, June 2003.
18
Sales Organized to Maximize Reach and Results
Local/ Occasional
Major Regional
Regional
Fortune 1000
Newspaper Sales

• National sales reps
• Regional sales reps
• Telemarketing

• Inside sales (call centers)
• Outside sales

CareerBuilder will drive revenue growth by
building out its sales team.
19
Revenue - Recognized Primarily by Sales Channel
Revenue Fee Recorded At Paid To
Sales Channels and Products
Partners Print Upsell FlexAds Online Job
Listings CareerBuilder Online Job Listings
Partner CareerBuilder Partner CareerBuilder Part
ner CareerBuilder CareerBuilder Partner
20
CareerBuilder and Partners - Lead by More than
3.5 to 1
Estimated U.S. Revenue From March 2002 to March
2003 (Millions)
1,124
CareerBuilder Network (Online Only)
348
Gannett PrintKnight Ridder Print Tribune
Print
323
CareerBuilder, GCI, KRI TRB
Monster
Source CareerBuilder analysis.
21
CareerBuilder Network - Cash-flow Positive

• Network revenue
• 34 million in the first quarter of 2003
• Up 24 from the first quarter of 2002
• Up 29 from the fourth quarter of 2002
• Network revenue includes
• CareerBuilders sales
• Sales of CareerBuilder products by Gannett,
  Knight Ridder and Tribune
• Operating loss at CareerBuilder level (shows up
  in partner equity lines).

22
CareerBuilder - Steadily Gaining Market Share
(Revenue)
Share of Internet Help Wanted Market U.S.
Source Morgan Stanley Analysis, April 2003.
23
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