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Recruiting College Students

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The Gen Y generation. There's fewer of them. Loyal to supervisor not company ... Consider monster, dice, careerbuilder.com. Consider podcasts ... – PowerPoint PPT presentation

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Title: Recruiting College Students


1
Recruiting College Students
  • Beth Ursin
  • Director of Career Services
  • Willamette University MBA

2
Issues that invite change
  • Demographic shifts Gen Y
  • War on Talent
  • Internet Age
  • Salary comps reputation the State brand
  • Recruiting cycle

3
The Gen Y generation
  • Theres fewer of them
  • Loyal to supervisor not company
  • Expect to change jobs frequently
  • Hovering parents
  • Seek corporate responsibility
  • Seek flexibility and structure
  • Eric Chester - http//www.generationwhy.com

4
War on Talent
  • Recruiting is changing
  • Passive candidates vs active candidates
  • Ad campaigns t-mobile
  • Networking, company referral programs
  • What is your recruiting brand? How will you
    compete for candidates?

5
Internet Age
  • Grew up on the internet
  • Consider monster, dice, careerbuilder.com
  • Consider podcasts
  • What are the opportunities for tech savvy
    graduates?

6
Fighting the brand
  • Salary comps
  • Hiring process - bureaucracy
  • 8-5 mentality
  • Can I make a difference here?

7
Recruiting Cycle
  • Private Schools Semesters Aug-May
  • Public Schools Quarters Sept June
  • Company info sessions Fairs
  • Internships start in January
  • Conversion from Internships to jobs
  • Fall recruiting vs. Just-in-time

8
Suggestions
  • Get to know Career Directors
  • Get on campus
  • Make your brand attractive to Gen Y
  • Streamline application process and/or change
    cycles to meet college hires
  • Market yourself online and off
  • Develop conversion program from internships

9
Questions?Beth Ursineursin_at_willamette.edu503.88
6.9556
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