Andy Thornton

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Andy Thornton Director Giving Nation Get 'Em
Young - What Do Teenagers Really Think About
Charity?
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Giving Nation Creating the next generation of
committed givers
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• Research
• Teachers Pack (lesson plansG-Week Event
  BookletCD-ROM)
• Now in 4,100 Schools
• G-Week
• National Giving Awards
• Web Site 5m page
• views 18,000 members

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Value of young people to fundraising charities?

• Value of young people to fundraising charities?
• As charitable givers?... Y.P. / schools??
• Volunteers?
• An audience for the cause? Campaigners?
• Influencers?
• Future givers?

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• On a scale of 1 10 how sociable were you as a
  teenager?
• 1 non-joiner, went to school came home, no
  group or extra curricular stuff
• 10 always choosing to do things with groups
  of people... Clubs, Orgs, Activities

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¾ help their school raise for charity
90 underestimate the generosity of their friends
9 out of 10 think its good to give to charity
A third encourage their friends
As many as have given in the last 6 months think
that everyone should give regularly
2 out of 3
Half say they try to get their parents to give
more away
A similar amount feel guilty if they dont give
and get parental encouragement to give
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Behaviours perception of peers
How many people of your age gave to charity in
the last 6 months?
89 underestimated the of friends giving to
charity
Q10. How many people of your age do you think
gave some of their own money to charity in the
past six months?
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• Giving Nation objectives
• To create greater visibility for giving in young
  peoples culture
• To take young people through a process of
  discernment in regard to charity
• To increase the involvement of young people with
  charitable activities at school

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Half say theyve been interested because of
celebs Attract initial interest Not as leader
figures
Celebs
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Less and less?
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• Another trend less young people are seeing their
  parents give

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• Our approach in schools
• convert your current activity into citizenship
  learning
• Current activity
• Low investment / low impact

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• Changing school environment
• Citizenship ? Active Citizenship
• Charity committees / school councils
• 2005 a big year for charity

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Lesson plans
Activities
ENTITLEMENT
ENRICHMENT
citizenship
ALL STUDENTS
VOLUNTEERS
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1
2
3
4
16
1
2
3
4
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Your LEA participation officer
Volunteering staff from local businesses (e.g.
work experience contacts)
Local charities
School / pupils
Local volunteer centres
Local youth supporting agencies
Healthy schools projects
Local sports / arts clubs
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• Charity committees school councils
• New challenge for relationships with schools
  directly contacting young people
• Change each year offer skills support?
• Young people often see local charities more
  favourably

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• 2005 Big year for charities
• 96 helped raise money for the Tsunami appeal of
  which 78 was in school
• Everyone claimed to have known someone that had
  visited the affected area
• 92 say it has made them want to do more for
  charity
• 69 said they would do more for charity given the
  chance

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The Influentials
perceptive and well informed about brands,
services and the issues facing them will voice
their opinions to other kids and parents
Research by NOPWorld
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At the centre of conversation and of the
playground admired and respected by their
friends their opinion is actively sought after
and valued. They connect to a wider number of
people from different social circles,
communities, and generations through their desire
to be involved in things that interest them
Teen and Tween Influentials are three times as
likely to be involved in almost all household
decisions than the total sample
Research by NOPWorld
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The Influentials and charity
More likely to give, volunteer, see themselves as
long term givers Have very positive attitude to
charity and volunteering (80 think its cool to
volunteer) No more likely to look at a charity
web site
In short theyre socially connected, initiative
takers, interested in human interaction and it
flows over into charitable concern
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• 2005 Big year for volunteering
• Russell Commission - 150 million in the next 3
  years
• Emphasis on quality experiences for young people
  youth led, serving social needs and young people
• Part time, full time, local, national,
  international

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• And finally future givers?
• Creating the next generation of committed givers

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Those students who took part in G-Week and/or
Giving Nation are significantly more likely to
intend to give their time and money to charity in
the future
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Andy Thornton Director Giving Nation 020 7367
0503 andy_at_g-nation.co.uk This presentation
on www.g-nation.co.uk/teachers/downloads See
also www.citizenshipfoundation.org.uk