NTT DoCoMo and Kyocera

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NTT DoCoMo and Kyocera

• Interconnected World A future vision

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Cell Phone Statistics

• Japan
• 85 million cell phone users
• 2.8 million prepaid (3.29)
• Spends an average of about 75/mo
• 18.76 (25) for data services

• United States
• 175 million cell phone users
• 22 million prepaid (12.57)
• Spends and average of about 50/mo
• 3.50 (7) for data services

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Company Comparison

• Founded in 1991
• Mobile Communications Operator
• 48,455.20 M Sales
• 21,241 employees
• Structure
• Operates wholly owned subsidaries in Europe and
  North America.
• Personality/Culture

• Founded in 1959
• Multiple product manufacturer
• 10,969.00 M Sales
• 49,698 employees
• Structure
• The Kyocera group is managed by the Kyocera
  corporation
• Personality/Culture

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NTT DoCoMo Successes and Failures

• 4G cell phone
• downloads DVDs in a minute
• Profitability issue
• Credit card cell phone and the Mobile Wallet
• Mr. Natsunos wild ideas
• Japan uses cash for 92 of purchases
• US uses cash for 50 of purchases
• Prepaid phones
• Crime use

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Kyocera Successes and Failures

• Low US Profile
• Robot Text Messaging
• Smart Phone
• Convenience
• Battery blow-up
• Other Product Information
• AC output power generation
• Printers have speed

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Questions?