Be More Urban

1
Be More Urban
2
Why Cell phones?

• Accessibility
• 219,420,457 U.S. subscribers (CITA, 2006)
• 72 of the total U.S. population subscribes to
  some sort of cellular phone plan (CITA, 2006)
• 8.4 of U.S. households are wireless-only (CITA,
  2006)
• cell phone providers reach 94 of the U.S.
  population (FCC, 2006)
• average monthly bill has come down to around 45
  (FCC, 2006)

3
Why Cell phones?

• Trends
• The mobile game market is also growing
• U.S. wireless consumers purchased more than 8.2
  million games on their cell phones in March 2006,
  up 53 from nearly 5.4 million games in January
  2006. (Telephia, 2006)

4
City Links

• Interactive, location-based software package
• Relevant restaurant information based on users
  exact location
• Users call a 1-800 number, perhaps 1800CityLinks,
  and information is downloaded
• Information will be provided by the local area
  Restaurant Associations

5
Be More Urban Interface Design Prototype

• Screen size of 4.9 (h) x 2.7 (w)
• Optimal icon size is 9.6 mm for repetitive tasks
  
• Allowing 5 6 icons horizontally and 10 11
  icons vertically

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Main Screen Features

• Phone Features (Contacts, bookmarks, etc. )
• Messages
• Tools (Alarms, video files, downloads, etc. )
• City Links

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City Links Features

• Parks and Rec
• Museums
• Movies
• Parking Spaces
• Lets Eat
• Kid zone
• Entertainment
• Sports and Events

8
Locating a Place to Eat

• Distance
• Cuisine
• Average meal cost

9
Location Listings

• Book-marking
• Navigating synchronized with walking and
  driving safety features.

10
What is the task?

• User is in the Inner Harbor at the corner of
  Light and East Pratt Streets
• User needs to use our cell phone to locate
• the closest Italian restaurant within walking
  distance of the inner harbor
• with an average price per meal of less than 8.00

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The Task

• Prototype One
• Only Provided Basic Verbal Directions to User
• Prototype Two
• Verbal Directions were more detailed You are
  using a GPS enabled cell phone
• User was provided written directions to refer to
  if he or she forgot the task

12
The Physical Cell Phone

• Prototype One
• Placed Scroll Bar on the physical device
• Prototype Two
• Placed Scroll Bar only on the required screens
• Added a real stylus to the Cell Phone

13
City Links Screen

• Prototype One
• The Icon was called Cheap Eats
• Only One Icon was available Too easy for the
  user to find
• Prototype Two
• Renamed Icon to Lets Eat
• Added more icons for other attractions so user
  had to search for the task icon

14
Search Screen

• Prototype One
• User searched by only one criteria
• Skip Button
• Included sort by option

15
Search Screen

• Prototype Two
• Users had to use all three search criteria
• Eliminated Skip Button
• Informed user of total number of results
• Removed Sort by function and added drop down
  menus

16
Restaurant Selection Screen

• Prototype One
• Sorted information based on user search selection
• Included Navigate and Bookmark buttons
• Prototype Two
• Sorted information based on distance. Included
  actual distance in each individual listing
• Moved Navigate and Bookmark buttons inside
  each listing

17
Map Screen

• Prototype One
• Showed step-by-step directions and overall map in
  one screen
• Pushpin icon showed user their location
• Prototype Two
• Required users to specify their mode of
  transportation
• Displayed an overall map with imbedded icons

18
Future Developments (Lets Eat)

• Intuitive Icons
• Robust search functions
• Ratings
• Entire Menu
• Reservations and real-time seating/waiting
• Live communication via text, video, and voice

19
Future Developments (City Links)

• Continue development of all other icons
  (entertainment, kidszone, parks rec, etc.)
• Include services for transportation, persons with
  disabilities, safety features, etc.
• More robust bookmarking for all areas

20
Future Technology

• Larger viewing screens
• Heads-up displays
• Credit transactions/purchasing
• Voice command
• 3-dimensional hologram interface option
• And more!

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• Questions
• and
• Answers

22

• Thank you