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the telephone:

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the birth of cell phones. Race for mobile communication ... cell phones for children. Barbie My Scene for Nokia. Firefly for Cingular. Disney D100 ... – PowerPoint PPT presentation

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Title: the telephone:


1
the telephone
a social history
2
research question
How have various inventions in telephone
technology impacted the consumer and business
ventures of telephone service providers?
3
presentation outline
Telephone Original models and marketing Switchbo
ards and number assignments Gender roles Search
for portability Cell phones Evidence of cell
phone penetration Cell phone user
demographics Youth and cell phones Future
business focuses
4
first succcessful telephones
Common-Battery Wall Set
Magneto Wall Set
Magneto Desk Set
5
switchboard operators
6
north american numbering plan
7
gender roles
?
Use phone for business Subjects
politics/economics
?
Social conversations Subjects family/childcare
8
phone booths
Used to broaden market Available for emergencies
and people without a telephone at
home Advertisements The first step toward
portability
9
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10
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11
early car phones
Impracticality lead to cease in
production Developed a market that sought
portability
12
the birth of cell phones
Race for mobile communication Motorola and ATT
were credited with first effective devices Highly
underestimated the possible business 1 million
customers were projected for 2000, but over 97
million ended up subscribing
13
evidence of cell phone penetration
Less land lines Etiquette Accessory sales Fashion
Government Technology synthesis Payment via cell
phone
14
camera cell phones
most popular cell phone feature
Consumer prefers carrying only one electronic
device
600
300
Network profits from picture messaging
IC Insights Inc.
15
demographics of cell phone users
First was a male power tool Extremely
expensive Business tool Technological marvel
Minorities Group with highest consumption More
social and connected
Women Appreciated safety Technology became cost
effective
Credit Impaired Denied access to monthly service
plans Pay as you go phones were developed
16
age at first cell phone ownership
17
age at first cell phone ownership
18
cell phones for children
Buddy Bear Phone ages 3-9 Alternates between
emergency contact phone and baby monitor
LG Migo ages 5-10 Includes GPS locator system and
programmable speed dials
19
TicTalk by Leapfrog
Firefly for Cingular
Barbie My Scene for Nokia
Disney D100 by Vodaphone
20
the future of cell phones
21
the future of cell phones
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