Title: the telephone:
1the telephone
a social history
2research question
How have various inventions in telephone
technology impacted the consumer and business
ventures of telephone service providers?
3presentation outline
Telephone Original models and marketing Switchbo
ards and number assignments Gender roles Search
for portability Cell phones Evidence of cell
phone penetration Cell phone user
demographics Youth and cell phones Future
business focuses
4first succcessful telephones
Common-Battery Wall Set
Magneto Wall Set
Magneto Desk Set
5switchboard operators
6north american numbering plan
7gender roles
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Use phone for business Subjects
politics/economics
?
Social conversations Subjects family/childcare
8phone booths
Used to broaden market Available for emergencies
and people without a telephone at
home Advertisements The first step toward
portability
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11early car phones
Impracticality lead to cease in
production Developed a market that sought
portability
12the birth of cell phones
Race for mobile communication Motorola and ATT
were credited with first effective devices Highly
underestimated the possible business 1 million
customers were projected for 2000, but over 97
million ended up subscribing
13evidence of cell phone penetration
Less land lines Etiquette Accessory sales Fashion
Government Technology synthesis Payment via cell
phone
14camera cell phones
most popular cell phone feature
Consumer prefers carrying only one electronic
device
600
300
Network profits from picture messaging
IC Insights Inc.
15demographics of cell phone users
First was a male power tool Extremely
expensive Business tool Technological marvel
Minorities Group with highest consumption More
social and connected
Women Appreciated safety Technology became cost
effective
Credit Impaired Denied access to monthly service
plans Pay as you go phones were developed
16age at first cell phone ownership
17age at first cell phone ownership
18cell phones for children
Buddy Bear Phone ages 3-9 Alternates between
emergency contact phone and baby monitor
LG Migo ages 5-10 Includes GPS locator system and
programmable speed dials
19TicTalk by Leapfrog
Firefly for Cingular
Barbie My Scene for Nokia
Disney D100 by Vodaphone
20the future of cell phones
21the future of cell phones