A ComingOfAge Series

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A Coming-Of-Age Series That Stands Apart From
The Rest
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A Comedy For The Entire Family, Relatable To
Everyone, Anywhere

• Family-Oriented Comedy With Coming-Of-Age Themes

• Universal Storylines Relatable To Everyone

• Likeable And Believable Cast Of Characters

• Created and Written By Linwood Boomer (Night
  Court and Silver Spoons)

• Critically Acclaimed Including, Outstanding
  Writing Emmy Award

• Innovative And Groundbreaking In Style And
  Technical

• Attracted A Balanced Audience Women, Men And
  Teens/Kids

• Ideal Environment For Blue Chip Advertisers

• A Proven Hit On FOX In The U.S. For Seven Seasons

• Has Previously Aired In Major Territories Around
  The World

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A Gifted Young Teen And Middle-Child Tries To
Survive Among His Dysfunctional Family
7 Seasons On FOX 151 Scripts Available
An offbeat dramedy about a bizarrely
dysfunctional family, the center of which is
Malcolm, the middle child in-between his two
brothers who still live at home. Malcolm often
has a hard time coping with his family life, but
he has more troubles to contend with when he
starts receiving special treatment at school
after being diagnosed as an intellectually
advanced genius and enduring an eccentric,
although eerily normal life. The series was
different in many ways as Malcolm broke the
fourth wall and talked directly to the
viewer. Also, emulating the style of hour-long
dramas, the show was shot on film, using a single
camera and neither used a laugh track or live
studio audience.
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An Ensemble Cast Of Crazy, But Enduring Characters
Malcolm The middle child and the family
protagonist is discovered to be a gifted
student who desires to lead a normal life
despite becoming a social outcast in school
Lois Malcolms mother, described as a hard-nosed,
manipulative and slightly crazy lady, is also
vulnerable and cares very much for her sons,
defending them from others
Hal Malcolm's father and former rebel and
troublemaker is more relaxed in his
parenting than Lois and can quickly lose
self-control and indulge in bad behavior when
shes away
Francis The oldest of the brothers and the
biggest troublemaker was set to a military
academy after he was caught in bed with his
girlfriend and crashed Loiss car
Reese The second oldest brother who appears to be
the least intelligent and most destructive, howev
er does occasionally shows signs of intelligence
only when devising fiendish plans
Dewy The youngest brother four the first three
seasons of the series is portrayed as being
quieter and more inclined to the arts than his
brothers
Jamie The fifth, and now newly the youngest son
after Dewy, joined the family in season four
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An Addition Cast Of Recurring Characters
Stevie Kenarban Malcolms best friend who is
bound to a wheelchair and has asthma
Abraham Kenarban Stevie's father and Hals best
friend who enjoys playing poker
Kitty Kenarban Stevie's mother is soft-spoken and
doesnt punish her son due to his disability
Lloyd and Dabney Malcolm and Stevie's best
friends and fellow classmates
Richie Francis's best friend who Francis visits
on his trips back home from military school
Caroline Miller Malcolm and Stevie's teacher who
is passionate about her job and Malcolm's
interests
Craig Feldspar Loiss neurotic, though
well-intentioned, co-worker at the Luck Aide store
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Coming-Of-Age Storylines, Relatable To Everyone
Pilot Malcolm Wilkerson has been labeled a boy
genius and is moved, much to his chagrin, into
the Krelboyne Class, which is a separate
program full of nerds and geniuses like himself
Home Alone 4 While Hal and Lois are away, Francis
has a party with his friends and messes up the
house trying to help Francis look responsible,
the boys start cleaning upuntil a falling shelf
injures Malcolm
Krelboyne Picnic Malcolm is reluctant to go to
his class picnic in fear that Hal and Lois will
embarrass him
Malcolm Babysits Malcolm has the time of his life
looking after kids of a rich family and they seem
like the perfect family, but all is not as
perfect as they appear
Old Mrs. Old After hitting a ball into grouchy
old Mrs. Griffens yard and accidentally making
her fall and break her ankle, Malcolm is forced
to help Mrs. Griffen with daily chores after
school
Loiss Birthday When Lois gives each of the boys
10 to buy her a present, they decide to get
something for themselves instead, while Hal
forgets her birthday completely
Sleepover Malcolm finds his sleepover at Stevie's
dull, so he decides to introduce Stevie to trouble
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Critically Acclaimed Award Winner, Including
Emmy Awards For Writing And Directing

• 7-Time Emmy Award Winner
• (Including Outstanding Writing And Directing)

• 7-Time Golden Globe Awards Nominee

• British Comedy Awards Winner
• (Best International Comedy Television Show)

• 2-Time American Comedy Awards Winner

• 2001 Peabody Awards Winner

• Directors Guild Of America, USA Winner
• (Outstanding Directorial Achievement In Comedy
  Series)

• Writers Guild Of America, USA Winner

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While On FOX, Attracted A Balanced Audience Of
Women, Men And Teens/Kids

• Well Over ½ (60) Of All Viewership Fell Into
  The Adult 18-49 Category

• Overindexed In Homes With 2 Or More Persons

• Overindexed In Homes With Presence Of Non-Adults
  (Ages 2-17)

Audience Composition Of Viewers Who Are
Adults 18-34 34 Adults 18-49 60 Adults
25-54 54 Teens/Kids 2-17 30 Total Women
18 36 Total Men 18 34
Source Nielsen NTI, 1999/2000 Season.
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Attracted Family-Oriented Blue Chip Advertisers
Automotive
Consumer Products
Food/Beverage
Retail/Restaurants
Technology/Entertainment
Major Advertisers Airing Within Malcolm In The
Middle Telecasts On FOX
McDonalds Microsoft Nestle Nike Nintendo Pepsico,
Inc. Polaroid Procter Gamble Quaker Oats Sears
Department stores Sega Sony Subway
Restaurants Toys R Us Visa Volkswagen Wal-Mart
Stores Walt Disney Video Wendys
Restaurants Wrigley Gum
American Express Apple Computer AOL Best
Buy Bristol-Myers Squibb Cadbury
Schweppes Chrysler Automobile Coco-Cola DreamWorks
SKG Eastman Kodak Ford Motor Company Gateway
Computers General Motors Corporation Johnson
Johnson Kellogg Foods Levi Strauss Mars Mastercard
AdViews, 1999-00, 2000-01, 2001-02.
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A Hit On FOX For 7 Seasons

• Averaged a strong 16.1 million Total Viewers per
  telecast.
• A Top 10 broadcast network series during its
  first season.
• The 2 series on the FOX network during its first
  season.
• Delivered strong performance through 7 seasons.

1999/2000 Season Top 20 Series Ranking Adults
18-34 Rating/Share, 09/20/1999-10/01/2000
Rank Program Net
Day Time
A18-34 RTG/SHR
2 Series On FOX
Source Nielsen NTI, 1999/2000 Season. Ranking
based on Adults 18-34 ratings, original telecast
averages. Excludes sports, specials and movies.
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Ranked 1 In Its Time Period By Wide Margins

• 1 in its time period among younger key Adults
  18-34.
• More than doubled the share of its nearest
  competitor.
• Also 1 among key Adults 18-49 and 25-54 and
  Teens 12-17.

830-900PM Sunday Time Period Ranking Adults
18-34 Rating/Share, 01/09-05/21/2007
8.8/24
1
4.2/11
3.2/9
3.1/8
1.4/4
FOX
NBC Dateline NBC/ NBA Basketball/ Movies
ABC ABC/Disney Movies
CBS Touched By An Angel
The WB Charmed/D.C./ Felicity
Source Nielsen NTI, 1999/2000 season. Time
period ranking based on Adults 18-34 ratings.
All original Malcolm telecast versus direct time
period competition.
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Breaks The Cultural Barrier All Around The
World
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Already A Known Brand In Major Territories
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Stands Apart From The Rest
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