LLOYDLUNA Live!

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PEARL2
ENTREPRENEURSFORUM2007
HOW ICT CAN HELP SMES
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The man who you will either love or hatelove
because he inspires you to pursue your dreams and
hate because he takes away all the excuses and
reasons why you cant succeed. Ardy Roberto,
President and CEO, Inspire.ph
From being a bread-seller to a best-selling
author of Is There A Job Waiting For You?, he has
written seven more books on career and personal
development at age 25
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A dynamic, visionary, young entrepreneur Joey
Concepcion
A meaningful and relevant author Manny Lumba
An advocate of good news BBCWorld News Rico
Hizon
The man on effective career planning. The
Manila Times
An inspiring real-life story-teller Karen
Davila, ABS-CBN
A life-saver for those who are confused The
Manila Bulletin
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March 18, 2007
PEARL2
ENTREPRENEURSFORUM2007
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BIG LLOYD LUNA
PEARL2
ENTREPRENEURSFORUM2007
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Small and Medium Enterprises

• 99.6 of the total registered businesses in the
  country more than 820,000
• Employ 70 of the countrys workforce 5.25M
  employees

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Good News
Remonde added the government provided P91.35
billion worth of loans to entrepreneurs from 2004
to 2006 through the SME Unified Lending
Opportunities for National Growth (SULONG).
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Better News
"For 2007, the government will provide another
P34 billion for loans to MSMEs through the
SULONG," Remonde said.
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The joke is
You must become a big enterprise first before you
can get the money.
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BIG LLOYD LUNA

• Nickname Big (dark, and handsome)
• Hometown Gumaca, Quezon
• Status Single (and its complicated)
• Course taken ECE (Ea-sy-eh)
• Gender Male (100 sure)

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• Most embarrassing moment Got busted 5X straight
  in a year
• Define love Love is all that matters
• Matter Anything that occupies space and has
  weight and mass

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• First love, God first kiss, Nanay ko
• Height 55 (57 w/ heels)
• Motto Nobody is perfect. Im nobody therefore
  Im perfect.

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• Shout out Ingat!
• Primary photo

Founder and CEO The LLOYDLUNA Communications
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PEARL2
ENTREPRENEURSFORUM2007
HOW ICT CAN HELP SMES
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ICT isnt about machines. Its about people
using the machines. Big
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• What I did
• The Manila Times correspondent
• Presidential Technical Assistant in Malacanang
  Palace
• Corporate Communications Manager
• Read Trump How to get rich
• Resigned and built my own business

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• Dream to help
• Wrote the manuscript
• Submitted
• Rejected
• Believed in the dream
• Researched
• Created two web sites
• Invested all the money on the dream

With more than 10,000. Also in Canada and United
States
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• My Activities
• Self-studied website design
• Called friends up and offered the service
• Created at home, uploaded in internet cafe
• Got the money, registered the company, and
  re-invested to other development ideas

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• Imagination Faith Labor Reality

NOTE THAT THERE IS NO MONEY IN THE EQUATION
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• Website business started at P500.00
• P100 (Globe load)
• P200 (food allowance for three days)
• P100 (telephone calls, internet rental)
• P100 (transportation)

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• What are the secrets?
• Why only in less than two years?

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• If you cant beat them, join them. is a wrong
  philosophy.
• If you cant beat them, beat yourself. Big

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• The time you beat them, theyve just started
  something new to beat.
• If you join them, youre one step lower than them.

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• Heres what I found out to be true
• Beating and outthinking your own performance each
  day can make you beat them someday.

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• The bigger you are, the smaller you need to
  appear.
• The smaller you are, the bigger you need to
  appear.

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• Size becomes an advantage only if you know how it
  works.
• If a big business is a threat to small ones,
  small business is also a threat to the big guys.

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and there was light.
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• I studied Information and Communications
  Technology (ICT)
• I used the knowledge to attract business
  opportunities

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• ICT (Information and Communications Technology)
• Internet
• Website, Search Engine, Blog, Mailing List
• Mobile Phones
• 4-digit service (LUNA to 2299)
• The New Media Marketing

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• Website
• Online Identity
• The most affordable business tool
• The fastest way to grow a business
• The most effective way to attack (and defend)
  your business

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www.LLOYDLUNA.com 734,000 ave. hits/3mos
by Alexa

• WEBDEOLOGY
• Simple
• Interactive
• Market-oriented
• Precise
• Light load
• Educating and Entertaining

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Website isnt an expense. Its always an
investment. Big
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• The Search
• The new playground
• Google and you shall find. -Big
• Introduces you to the world
• Directs people to your business
• Absolutely free

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The Search is always ON. If they cant find you,
you dont exist. Big
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• The Blog
• Best alternative to website
• (Wordpress.com)
• Online business diary
• Absolutely free

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If you dont blog and tell people what youre
doing, nobody else will. Big
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• The Mailing List
• Constant contact
• Branding and marketing tool
• Visitors can subscribe to your updates
• Some are for free

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• LLOYDEOLOGY
• Sent to 10,000 emails
• Direct to email
• Value-added service

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• Direct to email
• Value-added service

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In todays push-button, wired-and-wireless
world, email has become more important than a
persons name. Big
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Txt LUNA (space) MESSAGE to 2299
www.TXTJOCK.com
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You live in the text capital of the world. So,
capitalize on text messaging. Big
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The New Media Marketing
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• The New Media
• Blogging
• Video Casting (Visual)
• Podcasting (Audio) by Creativoices.com
• Electronic Commerce
• Online Community
• Chat

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Quality isnt something that you put on your
services. Its what people get from your
services. Lloyd Luna, Tachniques
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If youre not online, youre offline, or in
layman, if youre not online, youre dead.
Lloyd Luna, Do You Have A Life of Your Own?
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Whether you are prepared or not, the future will
arrive. When it arrives, where will you be? Big
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Where will you be in the circle?
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We never know where the consumer is going to be
at any point in time, so we have to find a way to
be everywhere. The New York Times
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In our minds, what we believe to be true either
is true or becomes true. Lloyd Luna, Break Me Up
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Success is not something you pursue. Its
something that you attract by the person you
become. Big
Business is not something you pursue. Its
something that you attract by the person you
become.
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BIG LLOYD LUNA
ICT isnt the difference. The difference is
YOU.Big thanks!
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