Web Scale Computing

1
Web Scale Computing

• Ross Cooney
• Amazon Web Services Evangelist
• Rozmic Wireless Ltd

2
Timeline
Amazon.com
COBOL, Edsel
Internet
ARPANET
Web as a Platform
Web Services, Resources Eliminated
Web Awareness
Darkness
1969
1982
1996
2004
2006
2001
1997
1959
Dot-Com Bubble
Web 2.0
Web Scale Computing
3
(No Transcript)
4
Being Relevant Counts
5
(No Transcript)
6
Its All About Ideas
7
Amazon Web Services Are...

• A set of APIs and business models which give
  developers access to Amazon technology and content

• Data As a Service
• Amazon E-Commerce Service
• Amazon Historical Pricing
• Infrastructure As a Service
• Amazon Simple Queue Service
• Amazon Simple Storage Service
• Amazon Elastic Compute Cloud

• Search As a Service
• Alexa Web Information Service
• Alexa Top Sites
• Alexa Site Thumbnail
• Alexa Web Search Platform
• People As a Service
• Amazon Mechanical Turk

8
Amazon Web Services Are...

• A set of APIs and business models which give
  developers access to Amazon technology and content

• Data As a Service
• Amazon E-Commerce Service
• Amazon Historical Pricing
• Infrastructure As a Service
• Amazon Simple Queue Service
• Amazon Simple Storage Service
• Amazon Elastic Compute Cloud

• Search As a Service
• Alexa Web Information Service
• Alexa Top Sites
• Alexa Site Thumbnail
• Alexa Web Search Platform
• People As a Service
• Amazon Mechanical Turk

9
What do these companies have in common?
10
Amazon Simple Storage Service
11
Amazon S3 is Simple

• Data Storage in Amazon Data Center
• Web Service interface
• No set-up fee, No monthly minimum
• Storage 0.15 per GB/Month
• Data Transfer 0.20/GB to transfer data
• Private and public storage
• Each object up to 5GB in size

12
Many Implementations
S3 Explorer
filicio.us
Jungle Disk
S3 Firefox Organizer
MyOwnDB
13
Amazon Elastic Compute Cloud
14
Amazon EC2 Is

• A Web service that provides resizable compute
  capacity in the cloud.
• Designed to make Web-scale computing easier for
  developers.
• A simple Web service interface that provides
  complete control of your computing resources

15
Amazon EC2 Benefits You Because It

• Reduces the time required to obtain and boot new
  server instances to minutes
• Quickly scales capacity, both up and down, as
  your computing requirements change
• Changes the economics of computing
• Pay only for capacity that you actually use
• a bc becomes just bc

16
Amazon EC2 Changes Computing Economics

• No start-up, monthly, or fixed costs
• 0.10 per CPU hour
• 0.20 per GB transferred across Net
• No cost to transfer data between Amazon S3 and
  Amazon EC2

17
Amazon EC2 Profile

• 1.7 Ghz x86 processor
• 1.7 GB of RAM
• 160 GB disk
• 250 Mb/second network

18

• Should I use AWS or a traditional Co-Location
  Facility?

19

• Should I use AWS or a traditional Co-Location
  Facility?

20
Amazon EC2 Profile

• Multiple Servers
• High division of labour
• Specific Needs
• Disk space
• Processor
• Scalability

21
Typical Examples

• Photo Share Web Site
• Online Backup
• Email Processing

22
Insurance Management
23
Insurance Application
24
Will it scale?
25
Email Cloud
26
Email Cloud
27
Scalability
28
Killer use
Usage
Time (24 hours)
29
Killer use
Usage
Time (24 hours)
30
Killer use
Usage
Time (24 hours)
31
Killer use
Usage
Time (24 hours)