How to use brushes

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How to use brushes?

• What type of brush should I recommend?

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Brushes for smooth leather

• There are three types of brushes for cleaning and
  care of smooth leather
• Coating brush
• Dauber brush
• Polishing brush

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The Coating Brush
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The Coating Brush

• To clean very dirty shoes!
• Instruction for use
• Before beginning to clean the shoe should be dry!
• Remove the coarsest dirt (dry earth, mud, sand,
  ) from the entire shoe by brushing.
• Remove the dirt that has been deposited in the
  seam between the leather and the sole with the
  slant (back end of the brush).
• Remove the incrustations in the profile of the
  sole with the point (front end of the brush).
• Brush the shoe again with the strong synthetic
  bristles.
• Clean it now with a moist cloth.
• Now the actual shoe care can begin.

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The Coating Brush

• Tips for argumentation
• Why cant I take an old rag for cleaning?
• Coarse dirt is just dispersed and not removed
  with rags.
• The dirt that has been deposited in the seam
  between the leather and the sole cant be removed
  with rags.
• Why not use a dish brush and running water?
• The shoe should not be wet at applying the shoe
  polish.
• Would you use the same brush for cleaning pots
  afterwards?
• The bristles of the coating brush are stronger
  and more efficient than those of the dish brush.
• I will scratch the leather with the strong
  bristles!
• The bristles are elastic and will bend under
  pressure. If you press the brush on the shoe
  forcefully, the bristles will bend and the smooth
  side and not the top of the bristles will touch
  the leather.

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The Dauber Brush
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The Dauber Brush

• For optimal applying of shoe polish!
• Instruction for use
• Moisten the dauber brush with shoe polish. Use a
  pale shoe brush for pale polish and a dark shoe
  brush for dark polish.
• Apply the brush to the shoe with circular
  movements, thereby massaging the polish into the
  leather.
• Leave shoe polish for a few minutes to penetrate
  and to dry.
• Now polish the shoe with the polishing brush.

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The Dauber Brush

• Tips for argumentation
• Why cant I use a cloth?
• The shoe polish is applied thinner and more
  uniforme to the leather by a dauber.
• Because of the flexibility of the bristles, the
  brush introduces the polish also into all seams,
  grooves and ornaments.
• Why not using the sponge of the dispenser caps?
• The sponge does not introduce the polish into the
  seams and ornaments. You can apply the polish
  with the sponge and then massage into the leather
  with the dauber.

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The Polishing Brush
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The Polishing Brush

• For optimal polishing of smooth leather!
• Instruction for use
• Apply the shoe polish with the dauber.
• Let the cream be absorbed.
• Remove the surplus polish with a cloth.
• Polish the shoe with the brush. Use a pale brush
  for pale shoes and a dark brush for dark shoes.
  Lead the brush with strong movements over the
  leather.

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The Polishing Brush

• Tips for argumentation
• A horsehair brush is too expensive!
• Brushes with horsehair are the most effective
  ones, in terms of their polishing effect. Due to
  its natural characteristics, the hair has a rough
  surface, which creates heat. This makes the shoe
  polish more liquid, it can penetrate into the
  leather pores better, the leather surface becomes
  smoother and the shoe shines.
• A precious shoe deserves good shoe care! Good
  shoe care prolongs the life of your shoe. So you
  will save money!
• You will have the polishing brush for a long time!

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Brushes for suede leather

• There are 6 brushes/products for cleaning and
  care of suede leather
• Suede brush with synthetic bristles
• Suede brush with brass wire bristles
• Suede brush with brass wire and synthetic bristle
  row
• Nubuck brush with handle and lateral bristle row
• Nubuck brush with rubber crepe
• Abrasive stain eraser

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The Suede Brushes
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The Suede Brushes

• Suitable for rough suede leather
• Instruction for use
• Remove any coarse dirt with the brass wire and/or
  synthetic bristles.
• Remove dirt of places that are hard to access -
  such as edges and seams with the side cleaning
  edge.
• Use the corresponding care product.
• Raise the fibers of the leather with the rubber
  nipples and comb it to achieve a uniform
  structure in one direction.
• The brush and the nipple head can be cleaned with
  water and soap!

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The Suede Brushes

• Tips for argumentation
• Why do I need one suede brush with synthetic
  bristles and one with brass wire bristles?
• The brush with synthetic bristles cleans in a
  more gentle way (also suitable for velour
  leather), whereas the brass wire brush cleans
  more powerfully (for coarse dirt).
• Does the brass wire destroy the leather?
• rough suede leather will not be destroyed by
  brass wire. But use a suede brush with synthetic
  bristles or with brass wire and synthetic bristle
  row for soft or fine suede leather.
• It is recommended to use the brass wire brush for
  persistent spots, but use it carefully.

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Nubuck Brush with Handle
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Nubuck Brush with Handle

• Suitable for fine suede leather, nubuck leather
• Instruction for use
• Remove the coarse dirt and the dirt in places
  that are hard to access with the row of side
  bristles.
• Brush the shoe with the rubber crepe part of the
  brush to remove the street dust.
• Use the corresponding care product.
• Brush the shoe again with the rubber crepe part
  of the brush, whereby the shoe is roughened
  evenly with the flexible and grabbing structure
  of the crepe.
• The brush and the rubber crepe can be cleaned
  with water and soap!

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Nubuck Brush with Handle

• Tips for argumentation
• Why cant I use the normal suede brush for nubuck
  leather?
• The rubber crepe part is more gentle and also
  efficient.
• I do not buy shoes of nubuck leather, because it
  is impossible to clean them effectively.
• You can clean the suede leather effectively with
  the rubber crepe, because the small particles
  stick to the rubber crepes surface, ridding the
  suede leather fibers of street dust.
• The suede leather is roughened evenly with the
  flexible and grabbing structure of the crepe, and
  the shoe again appears as new.

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Nubuck Brush with Rubber Crepe
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Nubuck Brush with Rubber Crepe

• Suitable for fine suede leather, nubuck leather,
  large surfaces.
• Instruction for use
• Brush the shoe forcefully with the rubber crepe
  to remove the street dust.
• Use corresponding shoe care.
• Brush the shoe again with the rubber crepe,
  whereby the shoe is roughened evenly with the
  flexible and grabbing structure of the crepe.
• The rubber crepe can be cleaned with water and
  soap!

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Nubuck Brush with Rubber Crepe

• Tips for argumentation
• This brush is too expensive!
• If you use the right brush, your precious shoe
  will appear as new for a long time. The brush is
  much cheaper than a new shoe!

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Abrasive Stain Eraser
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Abrasive Stain Eraser

• Instruction for use for spots and dirt rings
• (suede and nubuck leather or textiles)
• Rub repeatedly and forcefully the place in
  question with a corner or edge of the stain
  eraser.
• Remove the rubbed off material with a brush.
• Instruction for use for bare places
• (Suede and nubuck leather)
• Rub over the bare places with the surface of the
  stain eraser until they no longer differ from the
  surrounding.

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Abrasive Stain Eraser

• Tips for argumentation
• Does the stain eraser work effectively?
• There are abrasive elements in the bar similar
  to sand. They solve the dirt and the rubber
  absorbes it.
• The abrasive stain eraser is more aggressive than
  brass wire bristles.

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Thanks for your attention!

• Good luck at selling brushes!