Accessing Regional Tourism Research

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Accessing Regional Tourism Research Margaret
Deery- Centre for Hospitality and Tourism
Research, Victoria University Dean Carsen_ Centre
for Regional Tourism Research, Southern Cross
University
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CRC for Sustainable Tourism

• Cooperative Research Centre for Sustainable
  Tourism What is it?
• How does it work?
• Who is involved in the CRC?

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Centre for Regional Tourism Research (CRTR)
Research Agenda

• To identify and pursue a relevant research
  agenda.
• 2. To become the resource gateway for
  dissemination of regional tourism research.
• 3. To deliver and encourage professional
  development in regional tourism
• 4. To facilitate a national network of regional
  tourism researchers.
• 5. To provide regional perspectives to CRC
  tourism research programs.

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Examples of CRC Research Projects CRTR

• Prosper
• Decipher
• Barometer project
• Tapestry project
• BAD!!

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Accessing Research Data for Regional Research
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Research Grants How and Where?

• CRC for Sustainable Tourism
• Dept.of Innovation,Industry and Regional
  Development (Vic Govt) Regional Economic
  Development Program
• ARC Grants APAI Linkage
• AusIndustry
• VicHealth

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VIC Research Committee

• Membership and objectives
• Current focus of committee
• Initial findings and use of research in the grant
  application process

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CRC Grant Application Visitor Information Centres

• Project Title Improving Yield in Tourism The
  Role the Visitor Information Centres Can Play
• Project Partners CRC and CVTC
• Project Investigators
• Marg Deery
• Dean Carsen
• Leo Jago

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CRC Visitor Information Centre Project

• This project aims to
• analyse the role of VICs in enhancing yield
  within tourism regions
• provide a state of play analysis of VIC
  effectiveness

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CRC Visitor Information Centre Project

• and
• examine aspects such as VIC service quality,
  tourism knowledge and the ability of staff to
  up-sell tourism facilities such as
  accommodation, attractions and tour opportunities

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CRC Visitor Information Centre Project

• The project will
• Select ten VICs in NSW and Vic
• Interview visitors and staff
• Run focus groups
• Develop a model for increasing visitor spend in
  regional areas.