Product Positioning Exercise

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Product PositioningExercise

• Product Managers Positioning Strategy Toolkit
• Step 1 For whom am I?
• Identify the Target Consumer Segment.
• Step 2 Product Managers Positioning Strategy
  Questions
• Who am I? (Unique selling proposition)
• Cialis is _____________
• Why buy/use meand not the competition?
• For the PCP The patient should use Cialis and
  not Viagra because ___________
• For the consumer I should use Cialis and not
  Viagra because ________________