PROJECT TALLY HO UNIFORMS BENTLEY COLLEGE

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PROJECT TALLY HO UNIFORMSBENTLEY COLLEGE

• February 2008

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AGENDA
BACKGROUND
OBSERVATIONS COMPETITIVE LANDSCAPE
MACRO CONCERNS TALLY HO UNIFORM WEBSITE
HEURISTIC EVALUATION GLOBAL ISSUES
NEXT STEPS
POST IMPLEMENTATION ASSESSMENT
PROJECT DOCUMENTATION
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BACKGROUND

• Enhanced scope
• Primary Role Heuristic Evaluation of Tally Ho
  Uniform's Website
• Secondary Role Consultants
• Project Team

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BACKGROUND

• Tally Ho Uniforms
• Established since 1948
• Ready-to-wear and customized uniforms and
  accessories to the airline industry
• Identified Business Problem
• No incremental sales through the web since 2004
• Very little traffic
• Other concerns
• Who are the other players?
• What is their website telling about them?
• What are they doing and we are not?
• What are the trends in the marketplace?

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INDUSTRY BACKGROUND

• Uniform and Linen Industry (NAICS 81233)
• Concentrated Industry
• Demand is driven by employment trends
• 2,500 companies compete within this space
• What are these companies doing?
• Growth through acquisitions
• Providers of business solutions
• Service and customizations
• Collaborators to reduce operational
• overheads

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GENERAL OBSERVATIONSOF THE PLAYERS WITHIN THE
COMPETITIVE LANDSCAPE

• Macro Perspective
• Corporate Mission
• Professional look and feel
• Leadership
• Awards won
• Wide range of products and/or services
• Other Perspectives
• Structured content layout
• Trust and credibility
• Aesthetic appeal
• Minimum and/or appropriate use of graphics and/or
  text

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CONCERNSTALLY HO UNIFORMS WEBSITE

• Use of certain graphics and/or text may be
  considered inappropriate within this industry
• Issues around trust and credibility

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HEURISTIC EVALUATION GLOBAL ISSUESAesthetics
and Minimalistic Design
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HEURISTIC EVALUATION GLOBAL ISSUESAesthetics
and Minimalistic Design
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HEURISTIC EVALUATION GLOBAL ISSUESREADABILITY
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HEURISTIC EVALUATION GLOBAL ISSUESConsistency
and Standards
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HEURISTIC EVALUATION GLOBAL ISSUES
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NEXT STEPSDESIGN

• Wireframes
• Usability Study
• Redesign of the website

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(No Transcript)
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POST IMPLEMENTATION ASSESSMENTGROUP ONE
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CONTENTS
PEAT ANALYSIS
PROJECT PROFITABILITY
LESSONS LEARNED
GROUP OBSERVATIONS
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Peat analysisAVERAGE OF PEAT SCORES
Scores ranged from 0.9 1.0
Scores ranged from -0.1 0.3
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Peat analysisVARIANCE ANALYSIS
Way-off!
Agreement
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PROJECT PROFITABILITY

• This is how we worked

• ESTIMATIONS VS. ACTUAL

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LESSONS LEARNED

• Immediate planning is key
• Allow for project buffers
• Emulate current structure and templates for
  future projects
• Better PMIS
• Lack of folder structure in Google groups
• Dangerous to take on a project lead with no
  experience in the project lifecycle especially
  with time constraints
• Instant communication is key!
• Immediate addressal of concerns is critical

NEXT STEP DEBRIEF TEAM ON ROLES,
RESPONSIBILITIES AND ACCOUNTABILITIES OF A
PROJECT LEAD
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GROUP OBSERVATIONS
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GROUP OBSERVATIONS
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PROJECT DOCUMENTATION
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CONTENTS
PROJECT PLAN
PMIS
PROJECT TRACKING
CONTINGENCY PLANNING
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PROJECT PLAN
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PMIS
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PROJECT TRACKING
PROJECT LEADS CALENDAR
Note The Project Plan served as a primary
Project Tracking sheet for the group
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PROJECT TRACKING
EVENT REMINDERS SENT TO THE GROUP
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CONTINGENCY PLANNING
Note One of the uncontrollable risks anticipated
by the group is related to Tally Ho Uniforms
website. In the event that Tally Ho Uniforms
website were to change, we had screen-shots to
serve as our back-up for the duration of this
project