The Value of Public Relations

1
The Value of Public Relations
2
Public Relations Offers Unique,Tangible Values

• Advocacy Mechanism
• Public Positioning Mechanism
• Business Positioning Mechanism
• Third-Party Credibility
• MOST IMPORTANTLY
• Public relations can enhance corporate reputation
  
• In the marketplace unlike any other form
• of communications.

3
Strategic Public Relations Can

• Bring discipline and accountability to the
  communications process
• Build and protect a good reputation
• Demonstrate social responsibility
• Protect and defend a companys image in a crisis
• Help cultivate positive relationships with
  stakeholders
• Partner with management to ensure open lines of
  communications are established with employees

4
Strategic Public Relations Can

• Increase visibility in an integrated marketing
  campaign
• Provide reach to key influencers via
• Online media
• Traditional media
• Relationship building with clients
• Public fora (i.e., trade shows, speaking
  engagements, etc.)
• Position papers
• Move quickly and credibly into customer,
  stakeholder and news media channels
• Establish a corporate presence in the financial
  marketplace

5
Strategic Public Relations Contributes to

• A corporations image as being
• Trustworthy
• Credible
• Ethical

6
Reputation/Issues Management Corporate Social
Responsibility

• Public relations is uniquely qualified to project
  a companys stance on issues
• Public relations can scan the environment to
  determine impending issues
• Public relations serves as the organizational
  conscience of a company

7
Bottom Line

• Good strategic public relations can assist a
  company in reaching its bottom line goals.