United States Postal Service

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United States Postal Service
Intelligent Mail Address Quality

• ANKLink
• The New Address Quality Tool

WEBCAST Monday August 15, 2005 National
Customer Support Center Memphis TN
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United States Postal Service
Intelligent Mail Address Quality

• Why Use ANKLink?

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ANKLink
The New Address Quality Tool

• Attempted Not Known and Forwarding Order Expired
  accounts for 30 of the reasons why mail is
  Undeliverable As Addressed (UAA) after
  eliminating forwarding volumes.
• It costs USPS .58 cents to return to sender and
  .04 cents to dispose of UAA mailpieces.
• USPS cost to handle ANK/FOE mailpieces
• 300 million per year!

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ANKLink
The New Address Quality Tool

• Estimated cost to mailers for ANK/FOE mail based
  on postage costs alone
• 120 million per year!

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ANKLink
The New Address Quality Tool

• USPS goal is to reduce UAA volume by 50 by 2010
• New tools and strategies are required to drive
  UAA out of the mailstream!
• ANKLink gives service providers and mailers
  another tool to make intelligent choices when
  making decisions to mail to an address.

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ANKLink
The New Address Quality Tool

• ANKLink is an enhancement to the existing
  18-month version of the NCOALink product.
• The ANKLink enhancement gives NCOALink licensees
  the ability to provide mailers with feedback that
  there is a probable move for the name and
  address submitted beyond the 18-month
  change-of-address database.
• Matches in months 19 through 48 will not reveal a
  new address, but provide an ANKLink return code
  (77) along with a standard NCOALink code. ANKLink
  may only be used in conjunction with standard
  NCOALink processing.

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In ANKLink enhanced NCOALink processing an input
name and address in which the COA was filed
between 1 and 18 months ago that makes a match
will return either a new address and/or any
appropriate return code. If matching to a COA
filed 19 through 48 months ago an ANKLink 77 code
is returned along with the appropriate NCOALink
return code.
10101110101100010011101010011000000110001011101010
11000101011001110110100100100101010001100000101001
10010010110000000010001010010101000111111000010110
10111000010110110010000000000000000000111000111101
01100111111101101000011000100111111111101111111111
0
ANKLINK 77 Return Code (No New Address)
Input Name and Address, COA Filed 21 Months ago
NCOALink New Address or Return Code
Input Name and Address, COA Filed 14 Months ago
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ANKLink
The New Address Quality Tool

• Mailers can
• Make informed choices regarding a specific
  customer contact
• Continue to update customers old address with
  new address in months 1 through 18
• Detect probable moves months 19 through 48
• choose to suppress the customer from the list or
• determine the actual new address by engaging the
  services of a full-service NCOALink licensee.

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Features Benefits
ANKLink

• Improves overall value of mail
• Improves potential response rates
• Removes unproductive mail from mailings
• Reduces volume and cost of UAA handling
• Positive effect on current residents by reducing
  mail addressed to prior residents
• Environmentally friendly

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United States Postal Service
Intelligent Mail Address Quality

• Using ANKLink

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ANKLink
Applying

• No Added Certification
• Download From RIBBS
• http//ribbs.usps.gov/files/ncoalink/LSP5FINFO/AN
  KLINK_REQUESTFORM.DOC
• Or
• http//ribbs.usps.gov/files/ncoalink/EU5FINFO/ANK
  LINK_REQUESTFORM.DOC
• Fill-In and Fax to NCSC _at_ 901.681.4579
• Fees
• Limited Service Providers 3,500
• End User Mailer 750

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ANKLink
Performance Requirements

• Move Effective Date
• CSL Record Length Increase to 2200 Bytes
• All NCOALink Service Providers and End Users
• Capture ANKLink Statistics
• Updates by August 31
• New Required Text Documentation

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ANKLink
Trademarks Advertising

• NCOALink Rules Apply
• Not an Acronym
• TM in Superscript
• Only as an Enhancement to NCOALink
• Cannot Claim Move Update Requirement Qualification

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Your Questions
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Thank you!

• National Customer Support Center
• 800-589-5766