Media 2.0: What Difference Does It Make

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Media 2.0 What Difference Does It Make? Julian
McDougall MEA 2.2.8
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http//www.youtube.com/watch?vUDB9oCgVHGw
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In 1985 I bought this record. Now it reminds me
of being a sixth form student. Long time ago. For
Xmas 22 years later I got a USB turntable. This
week I converted this song to mp3 and then put it
on my ipod. Then I went on facebook and told
everyone I was listening to it. If my friends
are remotely interested they can download it from
facebook through another application. Then I
found the video on youtube which took about 10
seconds, so I decided to play it here. Is this
we media or me media? I dont know. But its
me giving meaning to media. The text, or texts,
in question are clearly less important than the
dissemination the chain. But is this kind of
stuff, which is going on in many parts of the
world, every minute, relevant to Media Studies?
And what kinds of theoretical concepts could work
to analyse this? A big chunk of Media Studies is
an extension of English and thats OK if you are
looking at something like TV drama because you
can use genre, narrative, representation etc and
really its a bit like a book, only a moving
image version. But lots of people, not just young
ones, dont actually watch television in the
traditional sense these days. So maybe my
indulgent playing around with Camper Van
Beethoven is actually a more typical bit of
media consumption than watching Corrie? So is
it OK to marginalise this kind of stuff under
new media and leave the Englishey bits
alone? And can we keep calling it new media
when the people we are teaching were born into
it? What do you think?
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• The view of the internet and new digital media
  as an optional extra is replaced with
  recognition that they have fundamentally changed
  the ways in which we engage with all media.
• David Gauntlett Media Studies 2.0 _at_
  www.theory.org.uk

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• http//moodle.newman.ac.uk/

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Trad exam question

• Alistair Campbell has argued that we no longer
  view Britney Spears as a human being. Instead,
  she has become a news commodity. Discuss.

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• Britney 1.0 Britney 2.0
• News values Online news
• Infotainment Rolling news
• Celebrity culture Blogs
• Gender Youtube
• Ideology Lack of regulation
• Media regulation Notions of truth
• Deregulation People responding
• News agendas People creating

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• http//www.youtube.com/watch?v6JzcqALklRs

• http//www.youtube.com/watch?vr4kgxbTqz_YNR1
• http//www.clubpenguin.com/
• http//www.bbc.co.uk/doctorwho/news/cult/news/drwh
  o/2006/04/01/30797.shtml
• http//profile.myspace.com/index.cfm?fuseactionus
  er.viewprofilefriendID17883369

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• 1980s Texts and Concepts
• 1990s Production (as Theory)
• 2000s (Digital) Creativity, Media Literacy
• 2010s People giving media meaning

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download upload pull media identity convergence
playback hyperdiegesis youtube mash up films
culture postmodernism creativity play immersion
flow value chain of meaning 360 degree media
audiences fragment in time and audiences come
together in space people actively doing loads of
creative stuff with media the long tail we media
ubiquitous networking open source myspace
giant listening booth citizen journalism radio
3.0 videogame immersion benchmark for popular
culture digital footprints new literacies the
sleeper curve The question that needs to be
answered is do new media forms produce both
distinctively different content and audiences
when compared with their predecessors? The answer
to this question is a qualified yes. (Marshall,
2004 3)
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