IRONBRIDGE GORGE MUSEUMS

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IRONBRIDGE GORGE MUSEUMS

• Tourist Survey
• Summer 2002

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THE SURVEY SAMPLE

• In Late July and early September 2002
• a total of 282 visitors to the
• Ironbridge Gorge Museums
• were interviewed.
• 91.5 (258 people) came from the UK.
• 3.2 (9 people) came from Europe.
• 2.1 (6 people) came from North America.
• 3.2 (9 people) came from the rest of the world.

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Survey 1

• Overnight stays or day trips

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Survey 1- Overnight stay or day trip

• QUESTIONS
• 1. How many people interviewed came on -
• (a) day trip (b) overnight stay ?
• 2. Why do you think more people came on
  overnight stays rather
• than day trips?
• 3. What are the FOUR most popular types of
  accommodation ?
• 4. What do you think would be the most
  popular types of
• accommodation for -
• (a) people on a budget (b) families
  (c) couples ?
• Give reasons for your decisions.

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Survey 2

• Favourite Locations

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Survey 2- Favourite Locations

• QUESTIONS
• 1. Name the FOUR most popular places to visit.
• 2. Visit web site www.virtual-shropshire.co.u
  k
• and identify some of the possible
  attractions for
• the top THREE locations why they might
  be
• attractive to visitors.

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Survey 3

• Duration of Stay

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Survey Duration of Stay

• QUESTIONS
• 1. In order, what are the FOUR most popular
  lengths
• of stay ?
• 2. The majority of people interviewed stayed
  for seven
• nights, or less. Can you think of any
  reasons why
• visitors thought that this was long
  enough ?

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Survey 4

• Previous Visits

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Survey Previous Visits

• QUESTIONS
• 1. Of the number of people interviewed, what
  had
• (a) visited before (b) not visited
  before ?
• 2. Of the number of people interviewed, how
  many had returned
• (a) this year (b) within last
  year
• (c) more than 10 years ago ?
• 3. Why do you think that many people had
  wanted 10 years
• before returning to the Ironbridge Gorge
  Area ?

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Survey 5

• The Age Profile of Visitors

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Survey 5-Age Profile of Visitors

• QUESTIONS
• 1. Why are only 2 of the visitors to the
  area under 5 ?
• 2. Is the area more popular to people under
  34 years
• of age, or over 35 years of age ? In your
  response
• give data to support your answer say
  what
• attractions might be popular with the
  largest group
• of visitors.
• 3. This survey was carried out in the summer
  holidays.
• How do you think the s for certain age
  groups
• might differ in school term time ?

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Survey 6

• Where People Interviewed Lived

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Survey 6 Where People Came From

• QUESTIONS
• 1. Produce a graph, chart, dot or density map
  to show where the
• visitors to Ironbridge live.
• 2. Describe the distribution patterns in your
  graph, chart or map,
• identifying areas of concentration
  giving reasons for the
• distributions identified.

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Note It is important to remember that the
data only involved a SAMPLE of 282 people and
that it was carried out over only a short period
of time. It does however give some very
interesting useful results.This data sample
is only part of a larger survey for The
Ironbridge Gorge Museums undertaken by Irene
Nasdala