CONAPI Consorzio Apicoltori ed Agricoltori Biologici Italiani

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CONAPI Consorzio di Apicoltori ed
agricoltori-biologici italiani
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Who is CONAPI

• 600 beekeepers from all the regions of Italy.
• 2 cooperatives of Libera Terra (organic producers
  of pasta, flour and wine from Sicilia and
  Calabria)
• 1 group of organic rice
• 1 cooperative of organic fruits producers
• 7 Fairtrade cooperatives from many countries of
  coffee, honey, sugar, cocoa.

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Production

• Honey
• Produces about 1.600 tons of honey, about 45 is
  organic
• Conapi is the biggest honey producer in Italy and
  the also the biggest of organic honey
• Biggest producer of organic rice
• Important producer of organic pasta.

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• Philosophy of Conapi
• development of production which respects the
  environment and cultural aspect of the food
• Respect of origin, land, quality and identity of
  the producers
• respect of the biodiversity

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ALCE NERO MIELIZIA da Conapi (MediTERRAbio
s.p.a.)

• Social capital 3.2 Mill. Euro
• Forecasted Turnover for 2004 20 millon Euro

OWNER OF THE BRANDS
DISTRIBUTOR OF THE BRANDS
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• PRINCIPLES, WHICH GUIDES OUR PRODUCTIVE AND
  COMMERCIAL POLICY
• QUALITY
• IDENTITY
• PROTAGONISM OF THE PRODUCERS
• INNOVATION

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VALUE OF THE ORIGIN OF THE PRODUCTS
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IDENTITY CARD OF THE HONEY

• Beekeepers name
• Origin
• Harvest date
• Numbered jars

The traceability is the most important instrument
for shorten the distance between producers and
consumers.
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• Working with Fairtrade since 1998
• Product honey from México, Guatemala and
  Nicaragua
• Why working with Fairtrade?
• Solidarity with the producers of the South.

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• Working with Fairtrade since 1998
• Dealing and distributing direct
• Building of MONDOVERO, a brand, with other
  processors of coffee, chocolate, tea for a better
  distribution.

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• Working with Fairtrade since 1998
• Dealing and distributing direct
• Building of MONDOVERO, a brand, with other
  processors of coffee, chocolate, tea for a better
  distribution.

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IDENTITY OF THE PRODUCERS
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• Changes of the way of working with Fairtrade
  Decision of Conapi to cancel Mondovero
• a) brand wasnt known enough, no interest to
  invest while, Alce Nero is well known.
• b) Conapi is not just a dealer, dissatisfaction.
• c) Fairtrade producers wanted a new way.

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• Problems of Southern producers in working within
  Fairtrade
• They are producers of raw materials (no added
  value) of one product
• Only export is possible within fairtrade, no or
  weak connection with the local market.

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Association of international Cooperatives Sin
Fronteras (CSF)
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• What is CSF?
• An assocciation of producer cooperatives from
  many countries, which are trying to improve their
  position in the market, specifically the organic,
  the fairtrade and the local/domestic market.
• It is a strategic alliance between producers in
  the North and the South.

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• Members of CSF
• At present 15 cooperatives (and producer
  associations) from 10 countries Italy, Costa
  Rica, Nicaragua, Panama, Guatemala, México, El
  Salvador, Brasil, Perú and Argentina.
• And 3 stakeholder organizations (non-producer
  organizations) one finance cooperative (ETIMOS)
  and 2 NGOs.

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• Main tasks of the Association CSF
• To allow democratic participation
• To develop policy and establish roles
• To organize training and define new markets

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• How does the system work?
• Business is done among the cooperatives, that
  means, CSF isnt replacing existing structures.
• FT-Products are brought with as much added value
  as possible to Italy, Conapi processes and
  distributes it on behalf of the producers.

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• Products
• Whole raw sugar, coffee, cocoa products, honey
• In preparation orange and mandarin juice,
  tropical juice, organic white sugar.