U'S' ARMY MWR 2005 LEISURE NEEDS SURVEY

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U.S. ARMY MWR 2005 LEISURE NEEDS SURVEY
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BRIEFING OUTLINE

• OVERVIEW
• METHODOLOGY
• SURVEY PROCESS
• SURVEY ISSUES
• PRODUCTS

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OVERVIEW
BACKGROUND

• The Army MWR Leisure Needs Survey is centrally
  administered by the U.S. Army Community and
  Family Support Center (CFSC)
• Conducted every three years since Executive
  Committee (EXCOM) of the Morale, Welfare and
  Recreation Board of Directors (MWRBOD) decision
  to centralize funding and administration in 1993
• Results of the Leisure Needs Survey intended to
  feed into the 5-year program planning cycle
• Useful in daily operations planning and marketing
  planning
• Meets requirements for needs assessments in AR
  215-1
• Used to fulfill requirement for customer
  satisfaction data in the Installation Status
  Report (ISR III)

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OVERVIEW (Continued)
OBJECTIVES

• Determine the needs and opinions of active duty
  Soldiers and spouses, DA civilians, and retirees
  and their satisfaction with MWR programs and
  facilities
• Identify positive Morale, Welfare, and Recreation
  efforts
• Identify unmet needs and barriers to program and
  facility use
• Develop recommendations for use at the
  Headquarters, Region, and installation levels to
  aid with strategic planning and marketing

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METHODOLOGY
SAMPLING PROCEDURE

• Approximately 93 installations
• Random samples drawn for the following population
  groups at each installation
• Active duty Soldiers
• Spouses of active duty Soldiers
• Civilians (AF, NAF and contractor)
• Retired military (CONUS only)

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METHODOLOGY (Continued)
SURVEY CONTENT

• Background information
• Perceptions and ratings of post community and
  recreation programs/facilities
• Current participation in recreational, child and
  youth, club, dining, and
  entertainment activities
• Reasons for using or not using post recreation
  programs/facilities
• Current participation in specific recreational
  activities
• Use of, satisfaction with, and impact of Army
  Community Services
• Local issues/concerns

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SURVEY PROCESS

• IPOC promotes the survey and conducts briefings
  with key installation personnel
• Survey packets mailed to installation point of
  contact (IPOC) and online survey is activated
• IPOC distributes survey packets through
  installation mail/distribution
• IPOC monitors paper survey completion process and
  collects completed surveys
• IPOC monitors electronic survey completion via
  IPOC LNS Web site
• IPOC returns completed paper surveys for scanning
• Installation, IMA Region, and Army-wide
  electronic reports are generated and
  distributed
• Regional staff and Army Headquarters staff
  briefed on the results

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SURVEY ISSUES
KEYS TO SUCCESSFUL SURVEY ADMINISTRATION INCLUDE

• Command and installation support
• Encouragement of participation to ensure accurate
  representation of the installation
• Encouragement of honest responses so the
  installation can better serve all
  authorized patrons
• Encouragement of timely response to ensure
  meaningful and complete results
• Real-time replacement of respondents who are
  unavailable to complete the survey (e.g.,
  deployed, PCS or TDY)

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PRODUCTS

• Complete electronic report of installation
  results
• Briefings of installation results
• Roll-up reports of Region and Army-wide results
• Briefing to Region and Headquarters personnel