GENERAL PRESENTATION

1
GENERAL PRESENTATION

• Brasov, Poiana Brasov, Valea Prahovei
• 20.000 copies, 100/128 pages
• Sibiu, Medias
• 20.000 copies, 100/128 pages
• Timisoara
• 15.000 copies, 64 pages/weekly
• Cluj-Napoca
• 20.000 copies, 48 pages
• Iasi
• 20.000 copies, 32/48 pages
• Galati, Braila
• 15.000 copies, 48 pages
• Targu Mures, Sighisoara, Reghin, Sovata,
• 15.000 copies, 36/40 pages
• Bistrita
• 10.000 copies, 32 pages
• Baia Mare, Satu Mare
• 10.000 copies, 32 pages
• Deva

Zile si Nopti national network of spare time
magazines currently comprises 20 editions. The
magazine is issued weekly in Timisoara and
bimonthly in the other cities. In the entire
national network ZILE SI NOPTI comprises 20
editions Over 30 cities (Brasov, Predeal, Azuga,
Busteni, Sinaia, Timisoara, Cluj, Iasi, Galati,
Braila, Tg. Mures, Sighisoara, Reghin, Sovata,
Sibiu, Medias, Bistrita, Baia Mare, Satu Mare,
Deva, Bacau, Piatra Neamt, Craiova, Ploiesti,
Campina, Pitesti, Oradea, Arad, Suceava,
Constanta, Rm Valcea, Sf Gheorghe, Ohorheiul
Secuiesc, Tg Secuiesc, Miercurea Ciuc)? A
monthly press run of 600.000 copies. Zile si
Nopti is a B.R.A.T member and is registered
with the S.N.A.
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WHO ARE WE?Concept, Editor, Contents, Readers

• The Zile si nopti concept was born six years
  ago, in Brasov City, as a unique presence in the
  field of free of charge informative cultural
  magazines on the market of the best known tourist
  areas of Romania. The magazine slowly has been
  appearing in other parts of the country as well
  (student centers and urban agglomerations). It
  now covers over 30 cities.
• Published by S.C. Zile si Nopti S.R.L. and the
  Gabis Pappa Reale, the magazine imposed by
  means of its content, structure and distribution,
  offering the readers a complete series of
  information from the following domains culture,
  tourism, events, shopping, services.
• Contents of the magazine
• spare time opportunities (cultural events,
  parties, film),
• presentation of the horeca and non-horeca
  locations
• editorials (interviews, music, TV, sports)?
• The target audience of the magazine includes
  active people aged between 19 and 35, but also
  public segments targeted by our customers in
  their promotion campaigns.

3
EVENTSOrganizer/Producer, Media Partner

• ZILE SI NOPTI went up in the top of public
  preference and, at the same time, gained the
  confidence of its customers by means of its
  constant presence on the market and through the
  quality of the information provided. Moreover, it
  got involved as an organizer/producer or media
  partner in the most important events taking place
  in the 33 cities where the magazine appears.
• Organizer / Producer
• Underground Theater collaborations in the
  entire network with Theater 74 Tg Mures, Green
  Hours
• Bucuresti, Club, Auoleu Timisoara , Club A
  Bucuresti, Brasov Drama Theatre
• Live concert projections in the entire network
  with EMI/EraBusiness artists Robin Williams,
  Depeche
• Mode, Kilie Minogue, Coldplay Roxette etc.
• Different local theme events Valentines Day,
  March 8th etc
• Media partner
• For all the cultural institutions in each city
  (theater, opera, the philharmonic, cultural
  centers)
• International Jazz Festival in Sibiu,
  International Theater Festival of Sibiu, Phoenix
  Foundation,
• Maximum Rock, The Mission, TM Base, FanFest,
  Garana, Rock in Mures,
• Exclusiveness for the De La Hoya Festival the
  greatest electronic music festival of Romania
• Different live concerts Luna Amara, Tapinarii,
  Ada Milea, Omul cu Sobolani, Proconsul etc
• Exclusiveness for the PENINSULA Festivalul
• Festivalul for the MEDIEVAL ART FESTIVAL OF
  SIGHISOARA

4
EVENTSOrganizer/ Producer , Media partner
EXCLUSIVENESS As of 2006/2007, along with the
extension of the network, ZILE SI NOPTI has been
an exclusive media partner for the free magazine
segment at the greatest events in
Transylvania PENINSULA MUSIC FESTIVAL - Tg
Mures MEDIEVAL ART FESTIVAL Sighisoara FAN FEST
MUSIC FESTIVAL DE LA HOYA ELECTRONIC MUSIC
FESTIVAL Cluj TMBASE ELECTRONIC MUSIC FESTIVAL
imisoara CONTEMPORARY DRAMA FESTIVAL Brasov
JAZZ FESTIVAL Brasov DANCE FESTIVAL Sibiu
DVD LAUNCH OF THE DEPECHE MODE LIVE CONCERT IN
MILAN
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WHAT DO WE WANT?

• Following the path of success of the Zile si
  Nopti brand entering the market of Brasov and
  Prahova Valley, we want to provide a very useful
  promotion instrument of the cultural life, of the
  events and services in the great Romanian cities
  countrywide.
• A well-made magazine, with exceptional graphics,
  which keeps the readers updated to everything
  that is of interest in the field of services,
  events, clubs, nightlife, shopping.
• An efficient support for our customer and
  partners' advertising campaigns.
• A strong partner in the promotion or creation of
  special events.
• A well-structured alternative to the existing
  magazines of the kind on the market.

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Whom do we address?
Reader structure in terms of age

• 27 19 - 24 years old
• 36 25 - 34 years old
• 18 35 - 44 years old
• 6 45 - 54 years old
• 1 55 - 64 years old

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Whom do we address?
Reader structure by gender

• 55 female readers
• 45 male readers

8
Whom do we address?
Reader structure in terms of marital status

• 65 single
• 35 married

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Whom do we address?
Reader structure in terms of education

• 4 primary school
• 6 10 grades
• 5 vocational education
• 30 high school
• 10 college
• 39 upper education
• 6 other

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Whom do we address?
Reader structure in terms of income

• 53 500- 1.000 ron
• 16 1.000 1.500 ron
• 5 1.500 2.000 ron
• 2 over 2.000 ron

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DISTRIBUTION
National bimonthly publication distributed free
of charge Zile si Nopti is distributed freely
in a run of 300.000 copies bi-monthly in Brasov,
Poiana Brasov, Sinaia, Busteni, Azuga, Predeal,
Timisoara, Cluj-Napoca, Iasi, Galati, Braila,
Sibiu, Medias, Bistrita, Baia Mare, Satu Mare,
Deva,Targu Mures, Sighisoara, Reghin, Sovata,
Piatra Neamt, Craiova, Ploiesti, Campina, Oradea,
Arad, Suceava, Constanta, Rm Valcea, Sf Gheorghe,
Ohorheiul Secuiesc, Tg Secuiesc, Miercurea
Ciuc. Locations hotels, restaurants, cafés,
cinemas, cultural institutions, business centers,
leisure clubs, medical clinics, beauty parlors,
cultural centers etc. The Timisoara edition
is a weekly edition
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DISTRIBUTION
Distribution of the percentage run by locations

• 29 Bars
• 26 Restaurants
• 23 Hotels
• 20 Services, cinemas, cultural centers
• 2 direct mail
• 75 of the entire press run is distributed upon
  request, i.e. there is a distribution agreement
  for each and every location.

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ADVERTISING CUSTOMERS
3. Cigarettes Marlboro, Next, LM (Starcom)? Kent
(Mindshare)? 4. Telecommunications Connex/Vodafone
(McCann)? Orange (I.M.)? Romtelecom
(Grey/MediaCom)? EuroGSM (Cogep/Initiative
Media)? 5. Refreshers Coca Cola/Fanta
(McCann)? 6. Banks HVB (Grey/MediaCom)? Banca
Romaneasca (Media Direction)? Banca Transilvania
(direct)? 7. Auto BMW (direct)? Skoda
(direct)? 8. Hyper/Supermarket Carefour (Zenith),
Winmark (direct)?
1. Alcohol Heineken (Grey/MediaCom)? Ciuc
(Grey/MediaCom)? GoldenBrau (Grey/MediaCom)? Ursus
(Zenith)? Becks (McCann)? Halewood Wine Cellars
(direct)? Jidvei (Spotlight)? Cramele CarlReh
Winery Stalinkaya (MediaTour)? Discovery
(MediaTour)? Grants (Starlink)? Krescova
(direct)? Bellmans (direct)? 2. Coffee Jacobs
(Starcom)?
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MEDIA PARTNERSHIPS
TV KissTV Local TV stations RADIOS EUROPA
FM RADIO 21 - national KISS FM national Local
radio stations NEWSPAPERS AND MAGAZINES
BMG NATIONAL GEOGRAFIC COSMOPOLITAN FHM Local
press
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TECHNICAL DATA
300.000 copies bimonthly bimonthly
(Timisoara weekly)? Friday national
Brasov/Poiana Brasov, Sinaia,Busteni,Azuga,Predea
l, Timisoara, Cluj-Napoca, Iasi, Galati, Braila,
Sibiu, MediasBistrita, Baia Mare, Satu Mare,
Deva, Targu Mures,Sighisoara, Reghin, Sovata,
Piatra Neamt, Craiova, Ploiesti, Campina,
Pitesti, Oradea, Arad, Suceava, Constanta, Rm
Valcea, Sf Gheorghe, Ohorheiul Secuiesc, Tg
Secuiesc, Miercurea Ciuc 148x206 mm(
finite)? 151/212 mm (course)? polychromy DCL
70g The Timisoara is a weekly edition
Press run Periodicity Day of
issue Distribution Format Print Harti
e interior
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• ZILE SI NOPTI
• Is a
• BRAT
• and
• SNA
• member

T 0268-318567 F 0268-318567
W www.zilesinopti.ro