COLDWELL BANKER HOME LOANS

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SUPERLOAN
COLDWELL BANKER HOME LOANS Presents the
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• In this session you will learn
• About a new, competitive advantage to secure more
  listings
• How to make your listings more attractive to more
  buyers
• How to sell your listings faster
• How to move buyers off the fence

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Whats happening with days on market in todays
real estate climate?
Days on market are
increasing
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What are the reasons for the increase in
marketing time on your listings?

• High levels of listing inventory in the market
• Higher interest rates have softened the market

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What can you do about the high levels of listing
inventory?
Nothing!
What can you do about the softening of the market
due to higher interest rates?
Nothing!
What can you do to move buyers off the fence?
Nothing!
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Since market forces are beyond your control, you
must focus on things that you can control.
The Coldwell Banker Home Loans
puts YOU in control.
SUPERLOAN
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The is marketed to buyers as a
Seller-Assisted Payment Reduction program.
SUPERLOAN
Why is seller participation in the program
better than a price reduction?
SUPERLOAN
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Lets take a look . . .
PRICE REDUCTION
SUPERLOAN
VS.
Listed price 200,000 Price reduction to
190,000 Immediate cost to seller 10,000
Listed price 200,000 No price
reduction Immediate cost to seller 0 Ultimate
cost to seller 4,000
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Impact on the seller . . .
PRICE REDUCTION
SUPERLOAN
VS.
Sale price 190,000 Net proceeds reduced by
10,000
Sale price 200,000 Net proceeds reduced by
4,000
NET GAIN WITH SUPERLOAN VS. PRICE REDUCTION
6,000
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Impact on the buyer . . .
PRICE REDUCTION
SUPERLOAN
VS.
Sale price 190,000 80 Loan
152,000 Interest Rate 6.75 Payment
986/month
Sale price 200,000 80 Loan
160,000 Interest Rate 4.75 Payment
835/month
BUYERS SAVINGS PER MONTH
151
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Impact on YOU, the agent . . .
PRICE REDUCTION
SUPERLOAN
VS.
Sale price 190,000 Gross Commission 4,190
Sale price 200,000 Gross Commission 4,410
For every 10,000 in price reduction, you lose
220 in commission income
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Benefits to your Seller Costs less than a
price reduction Increases the available buyer
pool with lower qualifying rate Increased
buyer traffic attracted by the lower seller-
subsidized starting payment Keeps prices up
in your neighborhood. Benefits to your Buyer
Buy 25 more house with the same payment Grow
into house payment without the risk of an ARM
Lower starting rate and payment than an ARM
Safety of a fixed rate loan Benefits to the
Agent Prices stay higher in your farm area.
Better list-to-sell ratio than the
competition Higher commission, based on a
higher sales price Your listings sell
faster You control the transaction, by closing
with CB Home Loans
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REVIEW EXAMPLE REFER TO THE HANDOUT
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HOW DO I PRESENT THIS PROGRAM VS. A PRICE
REDUCTION, TO THE SELLERS?
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HOW DO I PRESENT THIS PROGRAM TO A SELLER, IN A
LISTING PRESENTATION?
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HOW DO I PRESENT THIS PROGRAM TO A BUYER SITTING
ON THE FENCE?
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WHEN THE SELLER AGREES TO THE,
HOW DO I MARKET IT?
SUPERLOAN
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QUESTIONS / COMMENTS
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ATTENDANCE PRIZE DRAWINGS