ENERGY STAR

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Home Performance with ENERGY STAR

• Why Now?

Lani MacRae
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Climate Change

• Ice loss on the Antarctic peninsula has
  increased by 140 in the last decade.
  60 billion metric tons lost a
  year
• (Escalating Ice Loss Found in Antarctica,
  Washington Post. Mark Kaufman)

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Energy Efficiency
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Why Homes?

• Average utility bill for single-family home
  is 1,900
  
• 280 billion remodeling market

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How the bill is split
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Why Home Performance?

• HVAC, water heating, and lighting make up 2/3 of
  home energy consumption, with building envelope
  and windows contributing to HVAC use.
  
• Average HPwES savings is 22
• This results in 420 saved per homeowner per year

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Leveraging Success ENERGY STAR A Respected
Name in Energy Efficiency

• Over 68 of Americans recognize the ENERGY STAR.
• Consumers associate ENERGY STAR most often with
  appliances, office equipment, and other consumer
  products.
  
• In 2006, Americans, with the help of ENERGY
  STAR
  
• saved more than 14 billion on energy bills

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Beyond Appliances
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Home Performance with ENERGY STAR

• Home Performance with ENERGY STAR is a process
  not a product.
  
• A whole house approach for existing homes
• Home energy inspection and evaluation with
  diagnostic testing
  
• Emphasis in delivering improvements
• Quality assurance
• Creates jobs that stay in the community, helping
  the local economy.
  

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Where is National HPwES Activity?
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Key Players Utilities

• The whole house approach results in substantial
  efficiency gains.
  
• HPwES uses utilities existing contractor
  networks
  
• Retrofits lower heating and cooling loads
• Utilities are positioned to educate consumers on
  strategies for energy efficiency.

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Key Players Realtors

• New developments
• Implications
• Expected roll-outs

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Real Estate Initiative - Background

• The DOE Real Estate Initiative is a collaborative
  arrangement between the Department of Energy and
  the National Association of REALTORS.
  
• Seeks to foster market transformation by
  educating real estate agents about energy
  efficiency.
  
• Through real estate agents, influence homeowners
  to improve energy efficiency in existing homes.

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Real Estate Initiative - Why

• The real estate industry understands the need to
  be in the lead on this issue.
  
• DOE and NAR have agreed to sign a Memorandum of
  Understanding
  

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Taking the Pulse

• Realtor Roundtables
• Compile information from first hand discussions
  with realtors
  
• Materials
• Create a toolkit of informational materials for
  real estate agents and their clients on
  energy efficiency.
  
• Energy-focused Website for REALTORS
• Brochures for REALTORS and their clients
• Information and talking points for public
  workshops on energy efficiency in the home, to be
  hosted by neighborhood real estate firms wishing
  to increase their exposure and name recognition,
  as well as be seen as a leader on this issue

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How Important was a Homes Energy Efficiency
When Searching for a Home?
Age of Home Buyer
The 2007 NAR Profile of Buyers' Home Features
Preferences
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Multiple Listings- MRIS

• Increase marketing tools for energy efficient
  homes such as new data fields in Multiple
  Listing Services (MLS)
  

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Realtor Initiative - Goals

• Provide articles on energy efficiency to trade
  publications such as REALTOR Magazine.

An example of the kind of article that will
appear in REALTOR Magazine in February, 2008 as
part of this years work with NAR.
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Pure Grass Roots!!Partners/Outreach

• Work with state and regional real estate
  Associations, and city and state energy agencies
  to disseminate information to REALTORS and
  consumers at the regional level.
• Present at industry conferences on marketing
  opportunities for energy professionals interested
  in building partnerships with the real estate
  community.
• For example, Coldwell Banker in Alexandria, VA
  has expressed strong interest in setting up
  green and energy efficient office practices and
  conducting homeowner workshops on energy
  efficiency to help drive new clients to their
  agents.

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• Key Players
• Contractors

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What are we waiting for?

• Over 200,000 remodeling firms - No national brand
  equity
  
• There are easier programs to implement
• HPwES requires contractor credentialing
• HPwES requires a Quality Assurance program
• But there is no industry called Home
  Performance
  
• Mark Dyen,
• Conservation Services Group

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Thank you

• My interest is in the future because I am going
  to spend the rest of my life there
  
• Charles Franklin Kettering, Vice President,
  General Motors Research
  
• Contact Information for todays presentation

Lani MacRae U.S. Department of Energy lani.macra
e_at_ee.doe.gov
Patricia Plympton Navigant Consulting patricia.pl
ympton_at_navigantconsulting.com