Developing Your Marketing Plan Walsalls Experience

1
Developing Your Marketing PlanWalsalls
Experience

• Mark Chaplin
• Housing Improvement Project Officer

2
History

• Small pilot before 2007
• Only Boroughwide Since April 2007
• Personally only involved from April 2007
• Lessons relevant to you, we were where you are
  now, last year.

3
I have learnt so much from my mistakes I think I
will make some more

• You dont have to
• Partners Experience
• Programme Team Skills
• Website
• Your Own Knowledge

4
My Experience

• Misguided Thinking
• Advertising would swamp us with enquiries
• Magic Bullet approach
• All Marketing has to be paid for
• Marketing is just about advertising

5
Lessons Learnt

• Need a set of basic materials can use repeatedly
  and in combination
• Simple Clear Messages
• Planned Co-ordinated
• Need to monitor
• Costed and supports delivery plan

6
The Workshop

• Top Tips
• Draft Walsall Marketing Plan
• Walsalls Marketing List
• Blank Marketing Plan