API Recommended Practice 1162 Public Awareness Programs for Pipeline Operators

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API Recommended Practice 1162Public Awareness
Programs for Pipeline Operators

• Tracey Bryant
• Vectren Energy Delivery
• Paul Oleksa
• Oleksa Associates

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RP 1162 WAS DEVELOPED TO

• Provide guidance to operators regarding the
• development and
• management of public
• awareness programs.

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Pipeline Safety Improvement Act of 2002

• 60016. Public Education Programs
• In General Each owner or operator of gas or
  hazardous liquid pipeline facility shall carry
  out a continuing program to educate the public on
  the use of a one-call system prior to excavation
  and other damage prevention activities, the
  possible hazards associated with unintended
  releases from the pipeline facility, the physical
  indication that such a release may have occurred,
  what steps should be taken for public safety in
  the event of pipeline release, and how to report
  such an event.
• Modification of Existing Programs Not later than
  12 month after the date of enactment of the
  Pipeline Safety Improvement Act of 2002, each
  owner or operator of a gas or hazardous liquid
  pipeline facility shall review its existing
  public education plan for effectiveness and
  modify the program as necessary. The completed
  program shall include activities to advice
  affected municipalities, school districts,
  business, and residents of the pipeline facility
  locations. The completed program shall be
  submitted to the Secretary or, in the case of an
  intrastate pipeline facility operator, the
  appropriate State agency, and shall be
  periodically reviewed by the Secretary or in the
  case of an intrastate pipeline facility operator,
  the appropriate State agency.
• Standards The Secretary may issue standards
  prescribing the elements of an effective public
  education program. The Secretary may also
  develop material for use in the program.

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Task Force Participation

• Co-Sponsors
• American Petroleum Institute publisher
• Association of Oil Pipelines
• American Gas Association
• American Public Gas Association
• Interstate Natural Gas Association of America
• Regulatory Observers
• US DOT, Office of Pipeline Safety
• National Association of Pipeline Safety
  Representatives
• Stakeholder Input

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May 28, 2003

• JOINT STATEMENT ON ENHANCING
• PUBLIC AWARENESS PROGRAMS
• FOR THE PIPELINE INDUSTRY

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• Our associations, representing the vast majority
  of pipeline operators in the United States, are
  committed to adopting a consensus standard
  establishing a baseline public awareness program
  for pipeline operators.

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• Our associations are united in supporting RP
  1162 in principle. We fully support the version
  of RP 1162 now undergoing comment and ballot
  acceptance in accordance with ANSI procedure, and
  references in this letter to RP 1162 refer to
  this version. We do not expect or intend that
  there be significant deviation from the current
  scope of the document as a result of
  incorporating comments from the ANSI process.

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• We will work with OPS to reach out to pipeline
  operators to assist in aligning their current
  programs with RP 1162.
• We urge OPS to satisfy any need to supplement
  current requirements for public awareness
  programs by incorporating RP 1162 into its
  regulations by reference without additional
  requirements.

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• The American Gas Association, the American
  Petroleum Institute, the American Public Gas
  Association, the Association of Oil Pipe Lines
  and the Interstate Natural Gas Association of
  America strongly support the enhancement of
  pipeline awareness by the affected public and are
  committed to publishing RP 1162 during the later
  part of 2003.

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Overview of API RP1162

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Public Awareness Program Process Guide
Establish P.A. Program Administration with
Management Support (Steps 1 4)
Evaluate Program and Implement Continuous
Improvement (Steps 11 and 12)
Determine the Messages (Step 6)
Identify the Stakeholder Audiences (Step
5)
Establish the Frequencies (Step 7)
Assess Need for Program Enhancement (i.e.
Supplemental Activities) (Step 9)
Establish Delivery Methods (Step 8)
Implement the Program and Track Progress (Step 10)
Figure 2-1
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Public Awareness Program Administration

• Step 1 - First step of developing and
  implementing formal and effective Pipeline
  Public Awareness Program is defining
  program objectives.
• Step 2 - Obtaining Management Commitment and
  Support
• Step 3 Identify Program Administration
• Step 4 Identify Pipeline Assets Within the
  Program

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Identify Audience

• Step 5 IDENTIFYING THE STAKEHOLDER
  AUDIENCES
• AFFECTED PUBLIC
• EMERGENCY OFFICIALS
• LOCAL PUBLIC OFFICIALS
• EXCAVATORS

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Public Awareness Messages

• Step 6 Determine message type and content for
  each audience
• Pipeline Purpose Reliability
• Awareness of Hazards and prevention measures
  undertaken
• Leak Recognition Response
• Emergency Preparedness Communications
• Damage Prevention Awareness
• How to get additional information

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Delivery Frequency

• Step 7 Baseline frequencies for each audience
  contained in Table 2-1
• of RP 1162
• Baseline is the recommended maximum interval
  between successive communications
• Specific circumstances may indicate more frequent
  communications (supplemental)

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Baseline Frequencies
Local Distribution Company
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Communication Methods

• STEP 8
• Determine the method(s) most appropriate to the
  needs
• Rural versus urban
• High versus low population density
• Other sensitive receptors in area
• Availability/receptivity of the audience to
  various methods

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Step 9 When Should an Operator Supplement Their
Public Awareness Program?

• Are there extenuating factors that make
  more frequent communication advisable?
• If so, operator should
• Communicate more often
• Document rationale on frequency adopted for
  each audience
• Periodically consider what factors have changed
  in relation to appropriate frequency
• Update frequencies as appropriate

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Implement Program

• Step 10 Develop resource plan and budget that
  describes key roles and responsibilities
• Identify and assign company positions that will
  carry out program
• Identify external resources/tools needed
• Identify media and methods of communication
  and basis for selecting
• Determine frequency of communications and
  basis for selecting

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IMPLEMENT PROGRAM cont.

• Determine where supplemental efforts will be
  used and the basis for selecting
• Identify the evaluation process including
  objectives and methodologies to be used to
  perform the evaluation and analyze the results
• Identify the criteria for program improvement
  based on the results of the evaluation

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IMPLEMENT PROGRAMPROGRAM RECORDKEEPING

• Maintain lists of audiences receiving materials
• Maintain copies of materials mailed/delivered
• Maintain documentation of meetings, training,
  and other contacts or feedback from public
• Document all program evaluations, including
  current results, follow-up actions and expected
  results
• Retain records for a minimum of 5 years

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Program Evaluation and Continuous
ImprovementSteps 11 12

• Operator to evaluate frequencies and methods and
  change them based on
• Changing conditions
• Conclusion that better methods/frequencies meet
  the audience needs better
• Documentation of program absolutely necessary to
  enable continuous improvement

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AFFECTED PUBLIC

• Residents who live on or adjacent to ROW
• Tenants/Occupants
• Landowners (who occupy the site)
• Farmers
• Homeowners/Neighborhood Associations
• Businesses/Industrial Facilities
• LDC Customers and Non-Customers

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EMERGENCY OFFICIALS

• Fire Departments
• Police/Sheriff Departments
• Local Emergency Planning Comm. (LEPC)
• County/State Emergency Mgt Agencies
• Other Emergency Response organizations
• Other Public Safety organizations

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LOCAL PUBLIC OFFICIALS

• Planning/Zoning Boards
• Licensing/Permitting Departments
• Building/Code Departments
• City/County Managers
• Mayors and other Elected Officials
• Public Utility Boards
• Local governing councils

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EXCAVATORS/LAND DEVELOPERS/ONE-CALL CENTERS

• Public Agencies and Private Companies who are
  involved in any form of earthen excavation and
  one-call centers responsible for locate
  notifications
• Contractors/Construction companies
• Public Works officials
• Road maintenance departments
• Timber/Landscape companies
• Fence companies/Drain Tilers/Wells
• Fence companies/Drain Tilers/Wells
• Major homebuilders/land developers
• Regional one-call centers

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Ohio Gas Association Pipeline Awareness Program
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OGA RP 1162 Ad-hoc Committee
Ohio Gas Rick Bishop Safety Training
Manager Cinergy Susan Browning
Specialist, Public Safety Vectren Energy
Delivery Tracey J. Bryant Quality Assurance
Coordinator Dominion Neil Durbin Media
Relations Representative NiSource Phil
Wells Director Customer Communications Dominion
Brian Witte Public Safety Engineer
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Goal of the Committee

• Is to develop a program to effectively
  communicate the purpose, reliability, hazards,
  prevention measures, and leak recognition of the
  natural gas distribution system to stakeholders
  in Ohio.
•  

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Ohio Gas AssociationPipeline Awareness Program

• Uniform Message
• Shared Development
• Group Baseline assessment
• Group Program Evaluation
• Eliminate Duplication efforts
• Third Party Evaluator

• Measure State in 5 regions
• Determine effectiveness of each region not
  individual companies
• Effective media source

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OGA Pipeline Awareness Program

• Create a memorable character and
• An Action-Oriented, Meaningful Tagline

www.safegas.org
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OGA Pipeline Awareness Program

• Statewide Media Campaign
• 22-week television schedule (four-week flights).
  
• 30-second television commercial
• Variety of run times
• Schedule pending on Final Rule

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OGA Pipeline Awareness Program

• Support paid television through print Public
  Service Announcements (PSAs)
• Several different sizes featuring the campaign
  character
• Submit with explanatory letter to over 100
  publications across OH
• Publications often rely on PSAs to fill space

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OGA Pipeline Awareness Program

• Create a Web site
• Fully functioning site featuring our character
  and core message.
• The Television ad, PSAs and much more
• Specific section for operators, teachers and
  children

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OGA Pipeline Awareness Program

• Awareness Kit for the Operators
• Posters-two sizes
• Print PSAs
• A bill stuffer
• A sample press release
• Natural gas lesson plans for local schools
• Media relations tips and tools

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OGA Pipeline Awareness Program

• Awareness at the School
• Lesson plan for 3-5th grade
• Delivered by either operator or teacher
• Available online and on CD-ROM
• Brochure with step by step explanation
• Worksheets, coloring pages and games
• Completion Certificate to take home

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OGA Pipeline Awareness Program

• Public Relations
• Coordination with existing efforts
• Once per quarter, press release and contributing
  article
• Clip book for all OGA media coverage
• Third party endorsements
• Public Official endorsement or presents at high
  profile function

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OGA Pipeline Awareness Program

• Measuring the Effectiveness
• 2000 phone surveys to obtain Baseline
• Results provided in 5 geographic regions
• TBD of completes will be from each stakeholder
  audience group

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Ohio Gas Association

• Measuring the Effectiveness
• Survey both operators and teachers regarding the
  lesson plans
• Survey contractors with the existing annual
  newsletter
• Odor Calls, OUPS calls, etc.
• Additional 2000 phone surveys to measure the
  effectiveness of the program
• Comprehensive report by 3rd party

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Questions???

• www.pipelineemergencies.com
• www.safegas.org
• www.pipeline101.org