AppExchange Partner Academy Building Your Application Listing

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AppExchange Partner Academy-Building Your
Application Listing

ByJesse Dailey
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Building your listing Agenda

• Get to know the AppExchange Listing
• Select the Setup for your Application listing
• Build Your Application Listing
• Frequently Asked Questions

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Get to know the AppExchange Listing
Title
Thumbnail
Logo
Abstract
TD/ GIN
Additional Resources
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Building your listing Agenda

• Get to know the AppExchange Listing
• Select the Setup for your Application listing
• Build Your Application Listing
• Frequently Asked Questions

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Select the Setup for your Application

• Demonstrate your application using

• Distribute your application through

or
or
or
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Select the Setup for your Application

• Demonstrate your application using

• Distribute your application through

or
or
or
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Demonstrate your Application through

• Fully functional read only version of the
  application
• Allow customers to kick the tires
• Present data in a dynamic working environment
• Appropriate for all Native applications and some
  Composite applications

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Demonstrate your Application through

• For applications that are too complicated to
  demonstrate through a Test Drive
• Demonstrates the functionality of the application
• Walkthrough of the application- A day in the
  life
• Appropriate for some Composite applications and
  all Client applications

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Demo- Suggested Format

• Overview- Quick introduction to the demo and a
  discussion of the value proposition. 
• Step by Step
• Show everyday use of the application
• Outline the functionality a user will see- show
  it in action!
• How does your application interact with
  Salesforce.com- do you create data in a custom
  object?  Do you import leads?  What are the steps
  that make this happen?
• Additional info and conclusion

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Additional Considerations in Building a

• Market your demo toward Salesforce.com users
• Stay away from marketing your company
• Screenshots are a must!
• Remember you only have 60 seconds to grab a
  customers attention.  

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Select the Setup for your Application

• Demonstrate your application using

• Distribute your application through

or
or
or
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Distribute your Application Through

• Deploy your custom salesforce.com application at
  the click of a button
• Automatically install various elements ranging
  from Custom Tabs to Pre-Made dashboards
• Appropriate for all Native and Composite
  applications

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Distribute your Application Through

• For applications where an immediate installation
  is not available
• Hardware Appliances
• Integration services
• Applications that require contact with direct
  sales or consulting services
• The Learn More landing page provides
• Additional information about the application
• Sales contact information
• Marketing directed towards a salesforce.com
  customer
• The Get It Now should be packaged and left
  private

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Distribute your Application Through

• For applications that install directly to the
  users desktop or external services that do not
  use the salesforce.com interface
• Links to a landing page with more information
  about the download (not just a direct link to the
  file)

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How do I enable these buttons?

• By default only Get It Now and Test Drive are
  available for your listing
• Other buttons Demo, Learn More, Download- need
  to be enabled by salesforce.com
• Contact your Partner Success Manager or email
  appexchange_at_salesforce.com or emeaappexchange_at_sale
  sforce.com for an evaluation of your application

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Building your listing Agenda

• Get to know the AppExchange Listing
• Select the Setup for your Application listing
• Build Your Application Listing Tips and Tricks!
• Frequently Asked Questions

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Use the Listing Form as a Guide

• Use the form when writing your copy for the
  listing. Log into www.appexchange.com and click
  on edit for your listing
• You can now see the text limitations for each item

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Title and Logo

• Title- the name of your product - should not
  include for AppExchange
• Logo- Your 60x60 record cover

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Thumbnail and Screenshot

• Two separate files
• Thumbnail is 160x115

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Datasheet and Customization Guide

• Datasheet- Two page summary of key information
• Customization Guide- For applications that
  require additional setup or customization to
  function
• Step by Step walkthrough for System Admins
• Adding page layouts for standard salesforce.com
  objects and tabs
• Any steps that are needed to activate the
  application

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Presentation

• Excellent supplement to a Test Drive
• Give the business value of your application
• Use any format

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Building your listing Agenda

• Get to know the AppExchange Listing
• Select the Setup for your Application listing
• Build Your Application Listing
• Frequently Asked Questions

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FAQ I dont have a listing!

• Log into the publisher area of https//www.salesfo
  rce.com/appexchange/publishing.jsp
• Native/ Composite application- After you package
  and register your first version you will see your
  listing in the manage my apps area.
• Client Application- you will need to request a
  listing from support
• Log in to the publisher area of
  www.appexchange.com
• Click Manage My Publisher Profile and create a
  profile
• Click Request Assistance and log a case for a
  new listing

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FAQ My publisher tab is blank!

• Your publisher profile needs to match the
  username associated with the profile you created.
• It will always be in the format of an email
  address e.g. jdailey_at_salesforce.com
• Tip When in doubt after clicking Assign
  Publisher Profile just click My Publisher Profile

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FAQ My Publisher Tab is Blank!
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Questions?

• Contact us via AppExchangePartners_at_salesforce.com
• Click on request assistance under Manage My Apps

Thanks!