SearchNinjas.com Design Specification

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SearchNinjas.com Design Specification

• Adil Wali
• Rich Apps Consulting

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Primary Context

• SearchNinjas.com is going to be the first foray
  by Rich Apps Consulting (RAC) into the SEO and
  SEM space.
• Our goal is to keep the brands separate, so that
  we are not diluting the RAC brand with ancillary
  services that arent relevant to our core.
• Ultimately, the SEO and SEM services performed
  will be by people on the RAC team (who are in a
  separate division).
• Our goal is to build a new site that is targeted
  to these new services. We dont have to do
  anything to build RAC brand recognition on this
  site.

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Goals of Design

• Our goal is to build a site that is usable and
  simple.
• Wed like to avoid re-inventing the wheel with
  the broad architecture and the content management
  system (CMS) that drives the site. Wed like to
  use the same CMS that drives RichAppsConsulting.co
  m.
• We expect this to be a whole new brand, and it
  does not have be similar in look/feel to our
  current brand.

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Useful Notes

• HOMEPAGE Broadly, we like the homepage layout
  used at RichAppsConsulting.com right now.
• Wed like a blog.
• The rest of the content should be usefully laid
  out, and about 60 of that content can be
  provided right now.
• Most sideshow content like privacy policy,
  contact information, etc, can be copied from our
  main site (just change company name).

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Inspiration
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Cool logos we found online
Badass Looking
Cute/Nerdy Looking
EITHER APPROACH IS FINE, SO LONG AS IT LOOKS GOOD!
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Inspiration

• There is a great (and FUN) branding opportunity
  here. We are going for a kinda nerdy, kinda
  humorous brand with the ninja theme.
• SearchNinjas.com is one of many ninjas sites
  that we plan on launching. So we can think
  through a logo and brand that is repeatable with
  light changes.
• There are lots of ways to interpret ninjas
  what were going for is the typical term used for
  people who are gurus or really skilled pros. EX
  Adil is a coding ninja.
• There was a pretty cool coding ninja t-shirt I
  saw, that may be interesting to see
  http//www.amazon.com/ThinkGeek-Killer-Coding-Ninj
  a-Monkeys/dp/B0001TP33Y
• Anything that captures coolness and a ninja
  feel would be interesting to see.

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Some good looking sites!

• http//cynergysystems.com/
• We absolutely love the site above. Well crafted,
  and well thought out. Especially the right
  customer archetypes.

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PAGE LAYOUTS
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HomePage
Destination 1 -- Search Engine Optimization
Destination 2 -- PPC Management
Destination 3 -- Contact Us
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