Keeping Commercialism out of ASHRAE Presentations

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Keeping Commercialism out of ASHRAE Presentations

• Sammy D. Speaker
• Your company, logo, sponsor, etc. All
  commercialism goes here
• This space for rent
• Call 404-636-8400

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Commercialism is Prohibited

• Commercialism in ASHRAE technical publications
  and presentations related to the Annual and
  Winter Meetings is strictly prohibited.

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Why do we care?

• ASHRAE Program Committee Society Sanitation
  Engineers
• We review all presentations for
• COMMERCIALISM

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What is Commercialism?

• Commercialism is deemed to be the inclusion of
  visual, written, or verbal references to any
  organization for the promotion or commercial
  advantage of that organization or the commercial
  disadvantage of a competing organization.

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Not Allowed

• References to companies, universities, consulting
  firms, contracting agencies, research agencies,
  government agencies and government-sponsored
  agencies
• Examples GRI, EPRI, AGA, UL, ETL, FM, IRI, DOE,
  EPA, Trane, Carrier, U.W. Madison, Oak Ridge
  National Lab, Sandia, Anderson Consulting,
  McDonalds, Burger King, etc.

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Not Allowed

• Inclusions of tradenames, names of software,
  logos or other readily recognized identifiers
• Examples

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Not Allowed

• Inference that ASHRAE approves or endorses any
  product, software or system for any reason, even
  if the product, software or system complies with
  an ASHRAE standard.

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Not Allowed

• Copies of papers or portions thereof, draft
  position papers or recommendations, brochures, or
  other information SHALL NOT be made available at
  ASHRAE technical sessions, symposia, seminars, or
  forums.
• Seminar papers can be handed out after the
  session is over or distributed on T.C. websites,
  but they must comply with the commercialism
  policy
• Tech. and Symp. Papers are sold by ASHRAE

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What is allowed

• First slide Presenter listing may include the
  name of author(s)/presenter(s), their
  affiliations, companies, supporting
  organizations, sponsoring technical committee,
  and corporate logo. For case studies, with
  permission from the study subject, the slide may
  also reference the facility owner, facility or
  site of the study.
• Basically, anything can go on the first slide

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What is allowed

• Bibliographies are allowed, but they must be the
  last slide
• It must be true bibliography, not a list of all
  publications from a single organization
• Trade or company names and/or logos of historical
  nature
• Equipment can no longer be manufactured
• Used to build historical context

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What is allowed

• Specific reference may be made to
  industry-related standards, test methods and
  codes
• Make, model or sole source of critical test
  instrumentation, reagents or apparatus may be
  identified as a footnote

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What is allowed

• The research, programs, policy, legislation or
  name of organizations, software, government
  agencies and government-sponsored agencies may be
  referenced only in order to maintain presentation
  clarity and relevance.

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Things to watch out for

• Logos and watermarks on your slides.
• Photographs of equipment with names/logos.
• Building sign. (Especially - does the
  organization compete with other organizations
  likely to be involved in ASHRAE? - for product
  sales or research money).
• Names or logos on software screen displays -
  photos of displays or LCD projection systems.
• Dont imply ASHRAE approves or endorses a product
  because it complies with ASHRAE standards, or for
  other reasons.
• Dont hand out materials at sessions.

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Tips

• Use generic names. (e.g.,R-410a instead of
  Puron).
• Be aware of what you are photographing.
• Cover product logos before you photograph.
• Look at your software displays.
• Review and rehearse your presentation before you
  come to the meeting.

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Enforcement

• All presenters are asked to read and sign
  ASHRAEs commercialism policy.
• Visuals with problems will be taped, covered, or
  excluded.
• Exemptions can be granted by the APC chair in
  writing PRIOR to the start of the meeting.

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What is wrong with this picture?

• Shows company name and phone number.

• What to do?

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Edit your images

• Zoom in on the air conditioning unit.

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What is wrong with this picture?

• Manufacturer name on the electric meter.

• Other?

• Utility name on the electric meter.

• What to do?

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Edit your images

• Cover-up the information.

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What is wrong with this picture?

• Manufacturers name is on the sensor.

• What to do?

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Edit your images

• Cover-up manufacturers name.

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What is wrong with this picture?

• This is a tough one.

• The manufacturers symbol is on the electrical
  box.

• What to do?

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Edit your images

• Cover it up.

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What is wrong with this picture?

• Once again, the manufacturers name is present.

• What to do?

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Edit your images

• Could take a wider angle shot.

• But the symbol is still visible.

• Then what?

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Edit your images

• Distract them with a person?

• No, cover it up.

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What is wrong with this picture?

• Multiple items.

• Manufacturer names.

• Manufacturer logos.

• What to do?

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Edit your images

• Wrong photo
• Cover them up.

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What is wrong with this picture?

• Manufacturers label.

• What to do?

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Edit your images

• Cover-it up.

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What is wrong with this picture?

• Pipe manufacturer.

• What to do?

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Edit your images

• Zoom in on items of interest.

• Whats wrong now?

• Manufacturers information visible.

• What to do?

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Edit your images

• Need to cover-up manufacturers information.

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What is wrong with this picture?

• Its tricky.

• Nothing!

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What is wrong with this picture?

• Company name.

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What is wrong with this picture?

• Organizations name.

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What is wrong with this picture?

• Computer manufacturer logos.

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What is wrong with this picture?

• Company logo.

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What is wrong with this picture?

• Proprietary name of system.

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What is wrong with this picture?

• Manufacturers logo.

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What is wrong with this picture?

• Company sign.

• Need to rescan in picture.

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What is wrong with this picture?

• Nothing.

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What is wrong with this picture?

• Church name?

• Better to zoom in.

• APCL judgment on whether a generic name or simply
  provided to provide clarity.

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What is wrong with this picture?

• University (potential research funding)

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What is wrong with this picture?

• Manufacturers logo on van.

• What to do?

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Edit your images

• Flip the picture around.

• Can still see logo.

• What to do?

• Need a new picture

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Edit your images

• Can zoom in.

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What is wrong with this picture?

• Manufacturers logo on vehicles.
• Probably not legible.

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What is wrong with this picture?

• Building logo in background?

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What is wrong with this picture?

• Manufacturers name.

• Others?

• Corporation name.

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What is wrong with this picture?

• Manufacturers name and model information.

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What is wrong with this picture?

• Software name.

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What is wrong with this slide?

• Possibly nothing, especially if removing software
  names makes this presentation useless. Using
  software 1, 2 and 3 does not provide a
  comparison the audience can relate to. These can
  turn into judgment calls. Ask a veteran member
  for backup! Just remember, ASHRAE does not
  endorse products.

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What is wrong with this slide?

• The presenter can probably use School 1, 2, 3,
  4 just as easily and should change it.
• Since elementary schools do not compete for
  research s like universities, they could use
  the names if absolutely necessary for clarity.

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What is wrong with this slide?
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What is wrong with this slide?

• Move test instrument information to create a
  footnote

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Remember

• Use common sense.
• We are not looking to limit programs, just
  enforce the rules of the Society to maintain a
  high standard for the presentations.