Best Practices for Marketing Your Geospatial Program

1
Best Practices for Marketing Your Geospatial
Program

• Emphasizing the integration of GIS, Remote
  Sensing and GPS

2
Interactive Session hands on

• All ideas will be compiled (some here from Cohort
  1)
• Any resources you are willing to share posted to
  iGETT
• Remember, in all materials, emphasize integration
  of geospatial technology
• including GIS and Remote Sensing
• ALL content (maps, photos, individuals) need
  attribution and/or permissions
• 500 available for marketing expenses!

3
Marketing - On and Off Campus

• To other faculty
• To counselors
• To administrators
• To campus students
• To incoming students (high schools)
• To workforce
• Current
• Retraining
• User Groups and Advisory Committee
• To the community

4
Marketing Elements - Branding

• Branding your program
• Create a short message about your Program(s)
• Create a 5 word slogan
• Create a logo and include on all materials (if
  possible)
• Have students help design this if you dont have
  other resource
• Create a PPT for your program including logo and
  color
• Can be used in
• Flyers, posters, catalogues
• Web pages about program and student work
• Blogs, listserv create or join
• Radio, TV or other media ads and evening news!
• Person to Person
• Be ready to give an elevator pitch think
  about this and your message

5
To Faculty

• Present at Faculty Development sessions
• Provide workshops (see NSF ATE Technical Training
  Tips)
• Create mini-modules for other faculty to use to
  teach a concept in their course
• Find out what they teach and point them to
  outside resources that they could use to teach
  that topic
• Tell them about software options open to them
  (free, low cost, site licenses)
• Have students as Interns or do capstone
  projects for other faculty that help introduce
  GIS in their discipline
• Have a lending library of books, teaching
  materials or other resources to lend (including
  GPS or other equipment such as cameras)
• Create a User Group on campus either as
  meetings or through Blogs, listserv or web site
  resources

6
Counselors

• Find out when/where they meet and do a
  presentation
• Create a Career Flyer or have some from other
  organizations (GITA, URISA, ASPRS, AAG)
• Types of careers, salary range, resources
• PPT at http//www.C3GIS.net on Careers
• Provide each with your flyer on the program
• Find out and provide information on student
  support options (Title IV, Pell, etc.)
• Provide information about Internship
  opportunities (especially those that are paid)

7
To Administration

• Present PPT with administrative uses of GIS
• Campus Map, Facilities Management, Student
  (demographics, profile of students, marketing),
  Homeland Security, Room utilization
• Create flyer with campus map for their use
• Look at the governing body for the college
  (local, district, state) and provide maps or
  articles
• Tell Administrators about other colleges
  geospatial activities
• Invite them to visit your class, GIS Day or any
  open house
• Have an Intern work on a project for
  administration use
• Do Press Releases and send copies to
  administrators as needed

8
On Campus Students

• Work through other faculty
• presentations in other classes,
• Target most likely disciplines first
• Form a Student User Group on Campus
• Have student project posters up about GIS/RS/GPS
  during registration sessions or other activities
• Advertise any activity in school news, kiosks,
  etc.
• Provide flyer about Careers during registrations
• Work with campus clubs, departments, faculty that
  help minority, physically challenged or other
  student focused groups

9
Incoming students high school

• Create 1 page flyer about program, careers,
  salaries, grant support options and other topics
• Visit high schools and leave materials and post
  flyers (both to students and for counselors)
• Invite high school faculty to campus for
  workshops
• Articulation is an issue try and set up
  articulation pathways
• Provide workshops or other learning activities
  for high school faculty
• Suggest Internships or Capstone projects for
  college students that mentor or do workshops at
  high schools

10
Incoming Students - Workforce

• Flyers to local users (city, police, fire,
  utility companies, dept. of transportation, etc.)
• Identify what grants may be available (Title IV,
  Pell, their employers, etc.) be sure your
  program qualified for grants
• Work with Advisory Committee to make connections
  with users
• Work with college counselors to identify
  potential student populations be careful about
  computer skills
• Work with Workforce Development office, identify
  possible short courses
• If you state has continuing education
  requirements, be sure your program qualifies to
  provide those units
• Attend User Group meetings and encourage current
  students to attend these meeting too
  (internships)

11
To the Community

• Open House events
• Think Themes your community may be interested
  in
• GIS Day Events
• Internships and Capstone projects can be
  community oriented and provide good press
  releases for your program be sure and let the
  leaders of the community know about successful
  projects or other needs
• Invite the news media to events or
  workshops local newspapers, radio and TV stations

12
Examples of Marketing Materials

• Share
• Demo Publisher
• Work on one for your program
• Poster
• One page
• Tri-Fold
• Other ideas book marks ? ? ? ?
• REMEMBER GIS RS and 500!