Occupational Safety Research Institute

1
Occupational Safety Research Institute

• Marketing Plan for the English version of the
  Course Coordinators Draft To Be Discussed
  within Partnership

2
Marketing Intention

• Marketing of the internet version of the course
  including commercialising
• Centrally-planned marketing activities by the
  project Coordinator (use of instruments,
  resources and human resources of VÚBP), supported
  by the Partnership
• 1. Commercialisation suggestions
• 2. Extension of marketing relation from the
  Coordinator to the national levels provides an
  opportunity to couple the partnership countries
  and the marketing centre instruments recommended
  by the coordinator and selective instruments at a
  Partners discretion)

3
Aims (expected benefits)Aims scheduled for the
three-year period from 1 September 2005

• Maximal awareness of the professional and lay
  public on the course existence and possibilities
  of its use.
• Arousing of the interest of the professional
  public on broadening the existing knowledge in
  risk prevention and health protection.
• Inspiring public interest on the issues of health
  protection against risks, generally on
  Occupational Safety and Health and possibly on
  study courses.

4
Aims (expected benefits)Aims scheduled for the
three-year period from 1 September 2005 Contd

• Opportunity to study the course.
• Practical impact of the course on users/students
• 1. acquiring of the knowledge in risk
  prevention and health protection
• 2. comprehending significance of health
  protection in respect of the risks and safe
  behaviour in working systems including real life
  situations.

5
Marketing Strategy

• E-marketing use
• Traditional/classic marketing forms use

6
E-marketing Instrument use

• PROMOTION
• www.bozpinfo.cz - Occupational informational
  internet portal 1. banners and buttons for
  promotion and entering the internet
  version,
• 2. Weekly Themes, e.g. 2nd half of
• September 2005 product existence
• acknowledgement)
• VÚBP web site www.vubp.cz
• the EDFORSA Project web site www.edforsa.vubp.cz
• Partners web sites

7
E-marketing ContdInstrument use

• PUBLIC RELATIONS
• A discussion forum at www.bozpinfo.cz gathering
  users opinions on the course and possibilities
  of its innovation.
• An e-mail discussion via LMS - gathering users
  opinions on the course and possibilities of its
  innovation.
• e-mail information service (marketing news
  system) up-dates on the course and channeling
  partners

8
Traditional marketing Instrument Use

• PRINTED MATERIALS
• Newsletter of the State Office of Labour
  Inspection (Státní úrad inspekce práce)
• 1. as a stand-alone magazine circulation 1000
  copies
• 2. as a inside enclosure to the Innovation
  magazine (Inovace) circulation 7000 copies)
• Other magazines (selectively or occasionally
  along with marketing actions development)
• Small promotional material and occasional printed
  materials (commercial offers, leaflets, calendars
  etc.)

9
Traditional marketing contd Instrument Use

• EXPERTS FORA AND WORKING
• MEETINGS OF EXPERTS ON OSH
• At least once per year while up-dating the
  English version of the course in the gradual
  course development

10
Profits from commercialising of the English
version of the course in the LMS

• Study of the internet course version (LMS) shall
  be free of charge
• Only access to LMS will be charged for
• Price of use of the whole LMS eDoceo system for
  one year is determined by the number of users
  licences. The price of the licence is determined
  by Trask, s.r.o. system operator.
• Access price for an individual user will be
  determined by VÚBP as per the number of licences
  granted in the first year of operation.
• Access to the LMS for one user will be restricted
  to an envisaged period of 6 months. Another LMS
  access entails another fee.
• Profits from users licences will be used for
  three years as an contribution for VÚBP which
  facilitates up-dating of the internet course
  version. Up-date procedure will take place three
  times, after 30 June. Last up-date procedure will
  take place in 2008.

11
To summarise

• WHAT?
• E-course RISK PREVENTION AND HEALTH PROTECTION
  in English, internet version (in the LMS eDoceo).
  
• WHEN?
• Immediately after finetuning of the internet
  course version for public operation (intensive
  marketing for three months).
• Regularly, following every up-date of the
  internet course version.
• Other opportunities will be provided within three
  years.
• TO WHOM?
• Expert and lay public, target groups.
• HOW?
• Traditional and modern marketing forms.

12
Partners suggestions to the Marketing Strategy
Draft and Commercialisation

• DISCUSSION
• What changes in the marketing plan do the
  partners suggest?
• What supplements for the marketing plan to be
  complete do the partners suggest?