Diapositive 1

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THE CREATION OF A PERSONAL BRAND
Maurice Watkins Joint Senior Partner, Brabners Ch
affe Street Director, Manchester United Football
Club
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PART ONE
FOOTBALL THE BIGGEST BRAND OF ALL
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PART TWO
CASE STUDY MANCHESTER UNITED FOOTBALL CLUB
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(No Transcript)
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PART THREE
THE CREATION OF THE PERSONAL BRAND
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David Beckham adidas
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David Beckham Motorola
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Wayne Rooney Nike
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Wayne Rooney Coke Zero
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Thierry Henry Nike
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Michael Owen ASDA - Walmart (English Supermar
ket chain)
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Cristiano Ronaldo Suzuki cars
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various international footballers adidas
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Jose Mourinho American Express
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PART FOUR
THE INTER-RELATIONSHIP BETWEEN A CLUBS BRAND AND
A PLAYERSPERSONAL BRAND
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PART FIVE
THE PROTECTION OF A BRAND
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PART SIX
A BRAND NEW FUTURE? IMAGE RIGHTSAND THEIR DEVELO
PMENT