The Qualitative AnalySIS of Video and audio using Transana

1
TheQualitative AnalySIS of Video and
audiousing Transana

• David Woods, Ph.D.
• Strategies in Qualitative Analysis
• September 14, 2006

2
Qualitative analysis of Video

• Four analytic issues to touch upon today
• Transcription as analysis
• Staying close to the data
• Data-mining and hypothesis-testing
• Collaboration in the analysis of video

3
Transcription as Analysis

• Video is more powerful than text
• Text is more accessible for most researchers
• Transana links the video and the transcript
• Transcript is displayed along with video
• Selecting in transcript positions the video

4
Transcription As Analysis

• Jeffersonian Transcription
• Timed Pauses
• Micro-pauses
• Overlap
• Symbols
• Extension
• Emphasis
• Pacing
• Latching
• Uncertain passages

5
Staying Close to the data

• Coded Clips in Context
• NVivo requires short video clips created outside
  the analytic software, coded as a whole
• Transana handles raw video, allows the easy
  creation and coding of virtual clips.
• This allows a smaller unit of analysis, more
  precise coding.
• This allows looking at the context of the clip
• This allows looking at coding over time

6
Examing Coding over time
7
Keyword Searching

• Complex boolean searches
• Data mining
• Simple searches
• Hypothesis testing
• Multiple complex searches
• Search results converted to collections

8
Collaboration in real time

• Sharing analytic data with collaborators in real
  time

9
Collaboration with Transana

• Sharing Analytic Data (Lyns plenary)
• Sharing of Video Data transferring large files
  without Human Subject risk (Sandras
  presentation)
• Communication tools inside and outside the
  software
• Future directions Remote control? VOIP? Data
  Sharing Bundles? Other ideas?

10

• Transana is FREE.
• Its open source.
• Its available for Windows and Mac OS X.
• http//www.transana.org