Australian Government Online Conference 92001

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Implementation of Hong Kongs e-Government Portal
www.esdlife.com A Case Study Presentation to
GOVIS 2002 Wellington, 26 July 2002 Philip Ng, HP
Services
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Agenda

• ESDlife in Relation to HKSAR Governments Digital
  21 IT Strategy
• Company Background and Mission
• Public Personal Services Provisions
• Commercial Leverages
• Payment Options
• Security
• Benefits and Achievements
• Some of the Lessons Learnt
• Summary

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Digital 21 Information Technology Strategy
HK Government will launch the ESD Scheme to
provide public services to the community
round-the-clock in a seamless manner through
the internet and other electronic means...
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Road map to E-Government
Web site for information dissemination
Electronic submission of information
Departmental interactive services
Integrated portal to deliver one-stop services
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Company Background - ESD Services Limited

• Established in November 1999
• A joint-venture of
  
• 1st bilingual exchange for both public
  personal services
• www.esdlife.com
• A 5-year project
• www.esdlife.com infrastructure funded by the
  private sector
• Other technology partners

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Mission
To support HKSAR e-government initiatives and
offer ESD users the most convenient, simple and
secure on-line solutions in public and commercial
services... therefore making living in the cyber
age easier and more pleasant.
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Public Personal Services Provisions www.esdlife.
com
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Strategy Integrated Public Personal Services
Along 3 channels - Public - Government -
Personal
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Approach Organized by Life Events
Business - Starting a Business - Managing a
Business - Recruiting Staff - Company
Vehicles - Marketing - Charities

• People
• Having a Baby
• Raising a Child
• Turning 18
• Building a Career
• Setting up a Family
• Driving
• Pursuing Hobbies
• Retiring

City - City Guide - Lively HK - Doing
Business - Leisure
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Public Services Provision
Over 125 public services from 43 government
departments and public agencies.
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• Submission of Documents
• - tax return
• - job vacancy
• Information Lookup Enquiry
• - job openings
• - map and tourist information
• - department information
• Change of Personal Particulars
• address of voter, vehicle driving license
  holder, tax payer

Public Services Provision

• Payment
• - bill
• - tax revenue certificates
• Appointment Booking
• - road test
• - vehicle examination
• - ID card registration
• - marriage registration
• Service Application
• - driving vehicle licenses
• - business registration
• - birth certificate

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Public Services Provision - Participating
Departments and Public Agencies
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Public Services Provision - ESDlife Bookstore
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Government Services Provision- Appointment
Booking of Identity Card
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Government Services Provision- Business
Registration Number Enquiry Service
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Personal Services Provision
Development of a wide range of e-government
application-driven personal services.
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Personal Services Provision - wedding.esdlife.com
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Personal Services Provision- Self Service
Ticketing
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Personal Services Provision- Payment by Phone
Service (PPS)
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Unique Branding
The only commercial brand that ties in with HK
Government
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A Proven Online Advertising Channel for
Advertisers
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ESD Delivery Structure
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ESDkiosk Services
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Payment Options
The most comprehensive e-payment options

• Major Credit Cards
• Debit Cards
• Smart Card
• No additional handling charge to users !!!

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Security

• Applications
• Identity verification
• End to end encryption - PKI

• Payment
• SSL between client www.esdlife.com
• SSL between ESD FI
• Supports SSL and SET

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Benefits and Achievementswww.esdlife.com
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Benefits

• To government - improved efficiency
• To citizens - accessible anytime, anywhere
• To business sector - extended marketing channel
  and also improved business efficiency by using
  e-government services.
• Introducing a new way of living to mankind!

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Achievements

• HKSAR Government as a satisfied customer
• Over 21 million visitors since its inception in
  December 2000
• Over 1.1 million electronic public service
  transactions reached
• 100,000 monthly transactions
• International awards Technology
• 2001 Stockholm Challenge Award
• IT Excellence Award 2002Marketing Promotion
• 2001 US International Film Festival

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Achievements - First Day Cover and Special Post
Mark
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Achievements
The momentum of e-government is building !
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Some of the Lessons Learnt

• Awareness
• Promotion
• Marketing
• Reach Penetration
• Ease of access - everywhere, convenience
• Multiple types of access devices
• Ease of use
• Popularise
• Fashionable
• Part of the Internet life style
• Service Availability
• 24 x 365
• Financially Stable
• Staying power and resources

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Tomorrow and beyond

• Seasonal promotion campaign
• e.g. promote
  applications

• Upkeep public awareness

• More Access Channels
• e.g. develop mobile delivery channel

• More synergy and partnership with the Government
• To increase the number of ESD service
  applications

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Summary
www.esdlife.com as the 1st bilingual community
exchange for both public personal services ..

• a portal with government endorsement
• a partner you can trust
• a single window - the best of both worlds
• accessible anytime anywhere
• saving time for business and families
• a catalyst for e-commerce development in HK
• Free to the public !!!

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www.esdlife.com Thank You !
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• Backup Slides
• www.esdlife.com

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The Role of

• Equity partner
• e-Infrastructure Solution Technology provider
• Products
• Professional Services

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Design Consideration

• Easy Access

• Open, flexible and multi-tier architecture

• Open standards and contemporary Internet
  Technologies

• Extendable

• Secured

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Overall Architecture
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Implementation Consideration

Public Relationship
Legal Evidence

Security
Control
Liability
Data Integrity
Customer Relationship
Availability
Crisis
Privacy
Interests of Minority
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Project Management

• Execution Strategy

• Organization

• Relationship with Government

• Controls Communications

• Risk Issue Management

• Change Management

• PRINCE methodology