NAA TERM PAPER ASSIGNMENT

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NAA TERM PAPER ASSIGNMENT
Presented by LG 4
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• Ending the life of this inefficient and obsolete
  technology is not enough to prevent damaging
  climate change but it is an easy first step, and
  one the world should not hesitate to take
• Dr Matt Prescott

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Matt Prescott

• Born In New Hampshire
• Active PETA campaigner
• Phd in Pollination ecology from Oxford University
• Organised Earth summit in UK
• Director of banthebulb.org ,an online campaign to
  stop CO2 emissions
• Co-ordinator of National Energy Commission in UK
• World acclaimed environment consultant
• www.earth-info.net is a blog maintained by
  Prescott

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GENESIS

• Started in Feb 2005 in UK
• In India started in 2007
• Aims to get 1 million petitioner in India alone
• Currently going strong with 1 lakh petitions
  signed up

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Need for Campaign

• Remove the price advantage of incandescents.
• Create a deadline for action Ban the sale of incan
  descent by specific dates Ban 60W  100W incandesc
  ents first (bayonet  screw). Ban other incandesce
  nt designs later
• Help the poor Help the poor to replace their inca
  ndescent 
• and help the poor to save money on their ene
  rgy bills.
• Encouraging responsible recycling
• Encourage discussions amongst recycling stakeholde
  rs
• Encouraging and strengthening supporting legislati
  on
• Encouraging energy efficiency and conservation

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How did they go about ???

• Protests, Demonstrations and Rallies.
• Collaboration with civil society, NGOs like
  Toxics links (Delhi based), Centre for
  environment.
• Creating awareness among school going children
• Litigation (court case against the bulb
  manufactures)
• E- petitions (for ex collecting around 1 lac
  petitions )
• Internet based campaigns like forming discussion
  forums.
• Involvement of Celebrities (Usha Uthup, Samim
  Rizvi)
• Public education through the help of internet
• (http//www.banthebulb.org), BBC Action
  network ,

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Few campaigns of Ban The Bulb in India

• Ban the Bulb petition drive Children take action
  against climate change, join the Greenpeace.
• Greenpeace exposed the energy wastage due to
  leakage from a random selection of prominent
  buildings across the national and financial
  capital in a technovative manner. Thermographic
  (temperature sensitive) images taken with a
  special infrared camera captured the excessive
  energy leakage from buildings including the
  Mumbai Stock Exchange, the National Stock
  Exchange, the American Centre in New Delhi,
  iconic hotels like the Taj Mahal in Mumbai and
  the Intercontinental in New Delhi amongst others.
  
• Greenpeae activists prevent the movement of
  incandescent bulbs by making a blockage in front
  of the Surya Bulbs factory in Uttranchal/Kashipur,
  India

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Campaigns in India (Contd.)

• The Greenpeace Climate Patrol team in the Janpath
  market, raided buildings, removed the inefficient
  and hazardous light bulbs and replaced them with
  energy efficient CFLs.
• Greenpeace activists on April 19, 2007, unfurled
  a banner with the message 'Stop Climate Change-
  Philips Ban the Bulb!' at the Annual General
  Meeting of Philips asking the company to phase
  out the manufacture and sale of the incandescent
  light bulbs in India by 2010 Kolkata
• The Greenpeace activists construct a life ring in
  the sea with a banner calling to 'Ban the Bulb'
  as part of a campaign.

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• IMPACT OF THE CAMPAIGN WORLD WIDE
• World is approaching a social tipping point in
  this shift to efficient light bulbs.
• In United States, this bulb switch would
  facilitate shutting down of 80 coal-fired plants.
• Worldwide Shift from Incandescents to Compact
  Fluorescents Could Close 270 Coal-Fired Power
  Plants.

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• Tamworth, which is also the first city in
  Australia to get electric street lights, is
  leading in the national "Ban the Bulb" campaign.
• Australia plans to phase out the sale of
  inefficient incandescent light bulbs by 2010,
  replacing them with highly efficient compact
  fluorescent bulbs that use one fourth as much
  electricity.
• Canadian government plans to phase out sales of
  incandescent by 2012.

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• The European Union, 27 countries, announced in
  March 2007 that it plans to cut carbon emissions
  by 20 percent by 2020.
• In U.K, a non-government group called Ban the
  bulb, is pushing this campaign since 2006.
• Moscow is urging residents to switch to compact
  fluorescents.
• New Zealand is also following the same route.

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• At the industry level-
• Philips, the worlds largest lighting
  manufacturer, has announced plans to discontinue
  marketing incandescent in Europe and the United
  States by 2016.
• At the commercial level-
• Wal-Mart, the worlds largest retailer, announced
  a marketing campaign in November 2006 to boost
  its sales of compact fluorescents to 100 million
  by the end of 2007, more than doubling its annual
  sales.
• In U.K., Currys, Britains largest electrical
  retail chain, has announced that it will
  discontinue selling incandescent light bulbs.

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Campaign in Progress
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Few more
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Key Actors

• Electric Lamp and Component Manufactures
  Association
• Documentary Film maker Anand Patwardhan
• Prahlad Kakkar- another Adman and filmmaker
• Media actors
• Media and communication cell of Greenpeace
• Journalists
• Celebrities( like Usha Uthup and others)
• State Government
• Power Ministry of India
• New and Renewable Energy Ministry of India
• Centre for Environment

• Greenpeace Activists
• K Srinivasan, Climate and Energy Expert,
  Greenpeace .
• Indian government Policy makers.
• Parliamentarians
• Government of Ghana
• Prime Minister ( Dr.Manmohan Singh- for ex a
  report Energy Revolution A Sustainable energy
  outlook for India on April 13th 2007 was
  presented to him)
• Leading Bulb manufacturers like
  SURYA,BAJAJ,PHILIPS
• NGOs like Toxics Links( Delhi based)

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The Key Actors Map
Importance

• Important Ministries

• Media

• PM, Important Ministries

• Greenpeace Activists

• Centre for Environment.

• Ruchika Talukdar (Corporate Communications)

• NGOs

• Parliamentarians

• Bulb Manufacturers

• Prahlad Kakkar

• State Governments

• Celebrities

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References

• http//www.banthebulb.org/
• http//ban-the-bulb.blogspot.com/
• http//www.greenpeace.org/india/press/
• http//www.greenpeace.org/india/banthebulb/
• www.outlookindia.com
• The Hindu
• Hindustan Times
• Sify news

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Thank You

• Abhishek Lahiri
• Baijanti Mallick
• Gautam Rajagopalan
• Rashmi Rekha
• Sandeep Saxena
• Santanu Chakraboraty