Florida Partnership to End Childhood Hunger

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Florida Partnership to End Childhood Hunger
Childrens Summer Nutrition
Central Florida Marketing Pilot
Summer 2009
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Florida Partnership to End Childhood Hunger
This marketing pilot combines Points 7 and 10 of
the Florida Partnerships Ten Point Plan
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7
POINT
Expand the Reach of Summer Meals Programs
Florida Partnership to End Childhood Hunger
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10
POINT
Provide Comprehensive Public Education About
Available Assistance
Florida Partnership to End Childhood Hunger
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Orlando Magic/Publix PSA
(Please double-click on the black screen to view
the full-length PSA.) Once the video is playing,
you can click to pause the video or press Esc to
stop it.
Florida Partnership to End Childhood Hunger
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BILINGUAL BUSINESS CARDS
Distributed in Orange and Osceola Counties
through WIC Department of Children Families
Medicaid Workforce Orange County Youth
Family Services certain networks associated
with St. Lukes United Methodist Church
Florida Partnership to End Childhood Hunger
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POSTERS
Generic (8.5 x 11) Available in both Spanish
English
Publix Stores (18 x30)
LYNX Bus Stops
Florida Partnership to End Childhood Hunger
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LINKS ON WEBSITES
Dairy Farmers, Inc.
St. Lukes United Methodist Church
as well as City of Kissimmee ? City of Orlando ?
Orange County Public Schools ? Osceola Public
Schools ? Orange County Health Department ?
Orlando Sentinel ? United Way of Central Florida
? Second Harvest Food Bank of Central Florida ?
and others
The Orlando Magic
Florida Partnership to End Childhood Hunger
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What Went Well
Reporting the SUCCESSES!
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nearly2 million in June July of 2009
FEDERAL FUNDS LEVERAGED
865,000 more than 2008(a 77 increase!)
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5,100 morechildrenin June July of 2009
CHILDREN SERVED
76 increaseover summer 2008
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nearly313,000 additional mealsin June July
of 2009
MEALS SERVED
MORE THANdouble the mealsin Orange County alone
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Nearly 7000 first-time visitors to
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Outreach Media
HOW did you hear about us?
Includes responses from boththe survey on
www.summerfoodflorida.org and collected by
operators on the Summer Food Helpline.
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Outreach Media
WHERE did you hear about us?
The County was not included in the online
survey and therefore may have been accounted for
in the Other section.
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Website Helpline Activity
Florida Impacts WWW.SUMMERFOODFLORIDA.ORG was
launched
Orlando Magic/Publix PSA began airing
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Website Visitors - Cities

• Orlando
• Kissimmee
• Winter Park
• Sanford
• Altamonte Springs
• Oviedo
• Apopka
• Tampa
• Jacksonville (call center)
• Winter Garden

TOP 10
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Most Meal Site Referrals

• Agape Christian Academy Pre-school
• Kissimmee Middle School
• Barnett Park
• Altamonte Elementary
• Poinciana Elementary
• Citrus Square
• Gateway High School
• Rosemont Community Center
• Capehart Park
• Neptune Middle School

TOP 10
referrals made from SFSP Helpline
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What Could Go Better
Identifying Addressing the Challenges
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Website Visitors - Cities
Map of 2009 OPEN Summer Food Sites

• TOP 10
• Orlando
• Kissimmee
• Winter Park
• Sanford
• Altamonte Springs
• Oviedo
• Apopka
• Tampa
• Jacksonville
• Winter Garden
• Ocoee

• Apopka
• Winter Garden
• Ocoee

Apopka
Ocoee
Winter Garden
Orlando
No sites available to refer visitors/callers to
in these areas, though they are areas of high
need.
These are areas where potential sites can be
identified and recruited for summer 2010.
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Other Challenges

• New site applications take a long time to be
  approved, which causes a challenge when bringing
  on new sites as summer approaches.
• Parents are largely unaware that they can enroll
  their children in the programs at those
  enrichment sites that only provide meals to
  registered children.
• In some of the underserved communities that have
  been identified, central, accessible community
  programs around which summer meal programs are
  normally builtoften do not exist.

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What We Can Do Together
Next Steps for Summer 2010
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Ideas for Improvement

• Begin identifying new sites as early as February.
• Identification of sites can actually begin
  immediately (fall 2009). Actual site
  applications cannot be submitted until Feb./March
  of 2010.
• Work with groups like WIC, the local UMC AME
  churches, and the City of Ocoee (and other
  community contacts) who already have existing
  relationships with potential sites.
• Begin outreach well before school ends (possibly
  as early as May).
• Work to get parents to sign their children up for
  summer enrichment sites that require enrollment
  for meal service (possibly as early as April).
• Encourage the Florida Department of Education to
  approve new site applications more quickly.
• Thoroughly train sponsors/site hosts to prepare
  for state/federal audits.